LavaCon 2013 presentation: Building Content Collaboration at LSI Corporation using the Vasont Content Management System
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The document discusses the strategies employed by LSI Corporation and Vasont Systems to enhance global content collaboration, focusing on their component content management solutions and the integration of technical communications teams across multiple locations. It highlights the challenges of managing content due to mergers and acquisitions, and illustrates the benefits of transitioning to a centralized content management system to improve efficiency and reduce cycle times. Additionally, it emphasizes the need for cohesive team collaboration and standardized processes to maintain high-quality information products in a rapidly changing business environment.
LavaCon 2013 presentation: Building Content Collaboration at LSI Corporation using the Vasont Content Management System
- 1. Building Global Content Collaboration at LSI Corporation Jo’lene Jernberg, LSI Corporation Suzanne Mescan, Vasont Systems @VasontSystems @LavaCon
- 2. Building GLOBAL CONTENT COLLABORATION at LSI Corporation Jo’lene Jernberg LSI Corporation Suzanne Mescan Vasont Systems
- 3. We Help You… • Organize Your Business Assets • Manage Your Productivity • Disseminate Your Information through Component Content Management Solutions • Over 60 years in the information management and publishing industry • Named four times to the EContent 100 list of the most important companies in the digital content arena LSI CORPORATION | VASONT SYSTEMS
- 4. LSI Corporation is a leading provider of innovative silicon, systems and software technologies that enable products which seamlessly bring people, information and digital content together. We offer a broad portfolio of capabilities and services including custom and standard product ICs, adapters, systems and software that are trusted by the world's best known brands to power leading solutions in the Storage and Networking markets. LSI develops everything from chips to enterprise storage
- 5. LSI’s Situation LSI CORPORATION | VASONT SYSTEMS
- 6. Dispersed technical communications team: 7 U.S. locations and 1 location in Bangalore, India LSI CORPORATION | VASONT SYSTEMS
- 7. Multiple locations California Texas Colorado × 3 Pennsylvania Georgia Bangalore, India LSI CORPORATION | VASONT SYSTEMS
- 8. Department structure: Multiple roles 35 Writers 6 Editors 1 Technology Lead LSI CORPORATION | VASONT SYSTEMS 2 Artists 5 Managers
- 9. Dispersed product development Product development teams: +12 U.S. locations India China Product marketing: All locations Program management: All locations Product support: U.S. ASIA Europe LSI CORPORATION | VASONT SYSTEMS
- 10. Multiple deliverables for multiple products: 3-dimensional publishing Deliverables Online help PDF Print Computer chips Product flavors Computer boards Product types Software Solutions LSI CORPORATION | VASONT SYSTEMS
- 12. Mergers, acquisitions, divestitures added unique processes LSI CORPORATION | VASONT SYSTEMS
- 13. Mergers, acquisitions and divestitures resulted in scattered information
- 15. Decide on a soft or hard transition of content Assess current state of content Identify content development processes Identify common processes Identify tools needed Identify key stakeholders LSI CORPORATION | VASONT SYSTEMS Define documentation sets for products Determine personnel resources needed
- 16. Transition Plan List and priority of deliverables Schedules Plan for converting content from authoring environment Plan for storage and management of content: CMS LSI CORPORATION | VASONT SYSTEMS
- 17. Access the corporate culture What are their Who are the pain points? content developers? Was the company a start-up? What is the product How are the stakeholder development groups organized? LSI CORPORATION | VASONT SYSTEMS process?
- 18. Soft transition Goal: Meet the end customer’s need for content while transitioning the content to company standards LSI CORPORATION | VASONT SYSTEMS
- 19. Soft transition For existing content to support products already in the market: light rebrand LSI CORPORATION | VASONT SYSTEMS
- 20. Soft transition For new content to support new products: Complete transition to corporate standards Transition to corporate processes Transition to CMS LSI CORPORATION | VASONT SYSTEMS Translate content to authoring environment Implement standard document development processes
- 21. Hard transition Goal: Complete and total rework of content to meet the acquiring company’s corporate standards LSI CORPORATION | VASONT SYSTEMS
- 22. Global Challenge
- 23. How do you begin to build a content strategy when product/content creation is spread across the world? 4. Customer Experience
- 24. Multiple roles with central processes are needed when building deliverables from several locations Lead writer/content developer Information architect Content developers Graphic artists Editors Reviewers 4. Customer Experience
- 25. How the work gets done when building deliverables from several locations Topics and deliverables assigned to content developers in various locations Central CMS location for content storage & tracking Central location for reviews Automate the publishing cycle
- 26. Your Component Content Management System is the control tower for your content and processes LSI CORPORATION | VASONT SYSTEMS
- 27. The CCMS’s graphical workflow implements your processes consistently LSI CORPORATION | VASONT SYSTEMS
- 28. The CCMS’s graphical workflow automates your redundant tasks LSI CORPORATION | VASONT SYSTEMS
- 29. The CCMS’s graphical workflow expedites your cycles LSI CORPORATION | VASONT SYSTEMS
- 30. How to foster content collaboration Build team cohesion from the start Collaborate on each step of the process Change working styles
- 31. The CCMS’s collaborative review tool unites global SMEs virtually LSI CORPORATION | VASONT SYSTEMS
- 32. The CCMS’s collaborative review tool facilitates once-and-done reviews LSI CORPORATION | VASONT SYSTEMS
- 33. The CCMS provides governance over your content’s structure LSI CORPORATION | VASONT SYSTEMS
- 34. The CCMS provides governance over editorial guidelines LSI CORPORATION | VASONT SYSTEMS
- 35. Efficiency example from original publishing system Writer receives an email from support requesting a small update effecting a group of deliverables Research, locate and make changes to each file. 1 week Produce and send each deliverable for review and approval by SMEs and engineers 1-2 weeks Send to editing to prepare deliverable 1-2 weeks Manual process is time-consuming 3 to 5 weeks to make small updates
- 36. Efficiency example from new automated system Editor checks text. Writer receives email for update Searches CMS Locates and corrects topic Sends topic out for review and approval Updated topic propagates to all documents using that topic 1 week Two days to review chunk and 1 week to review document 1 week Publishing Engine Writer receives an email from support requesting a small update affecting a group of deliverables Publishing Engine generates and distributes updated deliverables 3 Days Automating process removes 2-3 weeks from the process (actual savings may vary)
- 37. A CCMS generates on average: 63% overall cost savings 75% overall reduction in cycle times Consolidation of IT and operations resources LSI CORPORATION | VASONT SYSTEMS
- 39. What work processes and tools do businesses today need to survive and thrive in an environment where mergers, acquisitions, and reorganizations are the order of the day? How do Tech Comm departments deliver high-quality, accurate, affordable information products to end-users (customers) in an ever-changing environment? Change is the only thing that remains the same in today’s business environments.
- 40. The Tech Comm “Do more with less” story Continuing increase in demand for support Capacity to support these needs was not sufficient to address the demands No increase in staff Continuing to acquire and sell portions of the company
- 41. Jo’lene Jernberg Suzanne Mescan Senior Manager of Technical Communications , LSI Corporation VP Marketing, Vasont Systems Email: jolene.jernberg@lsi.com Website: www.lsi.com Email: smescan@vasont.com Website: www.vasont.com Twitter: @VasontSystems Co. Facebook: http://www.facebook.com/VasontSystems LI: http://www.linkedin.com/company/vasont-systems LSI CORPORATION | VASONT SYSTEMS