LavaCon 2017 - Structured Content Authoring For All!

16/11/17
1
Structured & Semantic Content
what do authors need?

16/11/17
2
We enable
everyone to do
structured and
semantic content
authoring
•  Structured content, content-as-data, molecular content..
what do we mean?
•  What does this mean for authors?
•  What does it take to change authors’ habits?
Talk about….

16/11/17
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We do not search for
documents or pages,
but for facts and
answers.

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From Documents to Content-as-data
Single source - multi channel publishing
Automated formatting, dynamic publishing, personalization
Discoverable, Configurable and Adaptable
Fine-grained content, semantic tagging, metadata, variables and conditions
Compliance and Consistency
Content re-use vs copies, single-source, schemas and templates

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All those standards….
Unstructured and formatted

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Unstructured and formatted
Heading 14 Pt Bold
Paragraph Align le:
List: Bullet round, indent, Paragraph
More formaCng
Object, aligh right
Well-structured, unformatted

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A box-in-box structure
{ {
{
{
{
/
{ {
{
{
{
/
document
secIon paragraph inline
Structural schema

16/11/17
9
{ {
{
{
{
/
Recipe
IngredientList Ingredient Amount
Classification: ‘opiniated’ schema
Semantics: “aboutness”
{ {
{
{
{
/
Recipe =
“Cake” Ingredient
= ”sugar”
Amount = “50gr” Ingredients

16/11/17
10
Semantics: “aboutness”
{ {
{
{
{
/
“Cake”
”sugar” “50gr”
Content as part of a knowledge graph
Contract-type NDA
Rental Contract
Service Level Agreement
..
Roles Buyer
Seller
Leaser
Lessee
…
Companies Company1
CompanyX
Subcompany X1
Subcompany X2
Company3
…

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It is actually quite complex…
All
stakeholders
SMEs
Authors
Technical
writers /
editors
InformaIon
Architects
Wordprocessors - evolution

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Write
Structure
Enrich
What does this mean for the author
Format
Changing habits

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UX for authors: AX
Authors’ experience =meeting expectations

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Follow conventions
•  Write first, then structure
•  Sections vs headings
•  Opinions
•  But: structures can be helpful!
Structures are difficult for authors

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Structure invisible ór helpful
Structure proactively added

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WYSIWYG
Semantic assistance

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More and more
people will get
engaged in
structured and
semantic authoring
Where are we today?

16/11/17
19
Product / Data sheets

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20
Procedures and standards
Educational content

16/11/17
21
Government
More and more
people will get
engaged in
structured and
semantic authoring

16/11/17
22
Structured Semantic
Content Authoring
Let’s do it!

LavaCon 2017 - Structured Content Authoring For All!

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