Lcp migration how_to_guide (2) (3)
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The document provides guidance on migrating a company's LinkedIn Career Page to a new format by October 31st. It outlines key changes to modules like the character limits for summaries and testimonials. The summary also notes that content may be lost if not migrated and each targeted audience for Gold/Platinum pages must be migrated separately. Admins are instructed to upgrade their page to the new version by clicking a button, then check content fits, download/reupload the banner, and publish the migrated page.
Lcp migration how_to_guide (2) (3)
- 1. Recruiting Solutions Migrating to the New LinkedIn Career Page Important Migration Information We've recently updated the LinkedIn Career Pages (LCPs) with a new design that provides a more flexible, captivating showcase for your brand and messaging — allowing potential candidates to focus on the information that matters most to them. You or another Company Page Administrator on your team will need to migrate your page's content by October 31st. If you don't take action by the end of the migration period, your page will automatically be transitioned, which could result in lost content. This guide is broken into two sections: Page 1: Quick-Start Migration Information Pages 2-4: Reference Guide • Migrating Your Page – Detailed Instructions • Page Features • Refresher: Targeted Audiences (Gold and Platinum pages) • Helpful Tips • Detailed Specs Quick-Start Migration Steps: Migrating your page is easy. To begin: 1. Go to your LinkedIn Company Page. 2. Under "Admin Tools," click "Upgrade to new version." (Existing content will be transferred over from the old version, when possible) 3. Check to make sure all your text fits, as some modules (Overview and Employee Testimonials) have been streamlined. 4. Download and re-upload your banner image (you can keep the same image or update to a larger format) Important Changes: Changed Module Actions Required Company Summary Complete change by Oct 31 to avoid automatic shortening upon migration. Revise text length (from 3,000 to 500 characters) Employee Testimonials Complete change by Oct 31 to avoid automatic shortening upon migration. Revise text length (from 500 to 200 characters per testimonial). Select two employees to feature Banner (Expanded size!) Complete change by Oct 31 to ensure transfer of existing banner to new dimensions (974x240px) Note: You can download your existing banner to edit or simply re-upload into the new page Custom Module Previous Text & Image modules have been merged into one new “Additional Information” module Optional: Transfer content from existing modules, or add new content Expanded module consists of a video or image, up to 500 characters, and up to 5 links Contact Us None. Removed to create a more focused candidate experience Company Benefits None. Removed to create a more focused candidate experience Tagline & Subheading (New!) Create a tagline (70 characters max) and subheading (100 characters max)
- 2. Migrating Your Page – Detailed Instructions Note: We strongly recommend making a back-up of your old page by copying existing content into a Word or text file. After October 31st, all un-migrated pages will be automatically converted to the new layout. Follow the steps below to ensure your Career Page is optimized for the new layout and that you have a smooth migration experience. When you’re ready to migrate: 1. Go to your Career Page, click “Admin Tools,” and select “Upgrade to new version”. 2. You’ll be taken to the edit view for the new LCP layout. • As much content as possible will be transferred over from the old version, including: - Overview text (will be truncated if over 500 characters) - Two employee testimonials (will be truncated if over 200 characters) • Some items, such as “Contact Us” and certain custom modules, will not be ported over. Refer to the “Important Changes” section above for full details. 3. Once you’ve reviewed your content and made any necessary changes, click “Publish.” Remember, migration is irreversible. Once you click publish, your page will be permanently converted to the new layout, and any old content will be lost. 4. For targeted audiences (Gold & Platinum pages): Each targeted audience is a different copy of the page, and they must all be migrated separately. Be sure to repeat steps 1-4 for each audience. Reference Guide Editing and Administration You can designate up to 25 administrators who can edit your LinkedIn Career Page. The “Administrator” role includes editing rights on all parts of your company’s LinkedIn Company Page, including “Company Overview” and “Products & Services.” To view the list of administrators or designate new ones, go to the Company Overview tab, click “Admin Tools,” select “Edit” from the dropdown, and find the section titled “Company Pages Admins.” Customizable Modules The following modules enable you to deliver a personalized message to your target audience. Banner Image Use this large, front-and-center image to capture the attention of your audience and showcase your employment brand. Editing: In the Edit view, click “Edit Image” and “Upload Photo.” Make adjustments by dragging and resizing the yellow rectangle. When you’re satisfied, click “Save Photo.” (Optional: specify a URL to make image clickable and link to other assets) Note: To transfer your existing banner, follow these steps: 1. After you have clicked Edit Image, click the link to download your current banner 2. Then, re-upload the image to the page in the same window 3. Make adjustments by dragging and resizing the yellow rectangle Page Features This section contains a summary of the features available for Silver, Gold, & Platinum Career Pages. See the end of document for detailed specifications including character limits and image dimensions. Tagline and Subheading Communicate the heart of your branding message clearly with a succinct and prominent headline. Tip: Aim to make an impression with a memorable and to-the-point tagline About the Company Create custom content to reinforce your branding message through text, a video or image, and helpful links. Note: We’ve shortened the text limit to keep candidates focused. Be sure your text fits the new format.
- 3. Employee Spotlight Employees can be powerful advocates for your company. This section allows you to share up to two employee testimonials. Tip: Select employees who have a LinkedIn profile picture to make a stronger impression Note: There is now space for two employee testimonials, and we’ve shortened the text limit to keep candidates focused. Be sure your text fits the new format. Additional Information Use a second custom module (identical in layout to “About the Company”) to tell candidates what makes your company unique. Many customers use this module to provide additional differentiation—for example, to highlight company culture, employee benefits, or information specific to a member’s location or job function. Tip: For Gold and Platinum pages, choose content for each version that will really resonate with the specified audience LinkedIn-Generated Modules The following modules are automatically generated by LinkedIn and help to provide a personalized experience for visitors to your page. These modules do not require action on your part and are grayed-out in the edit view. • Jobs: Displays personalized job recommendations to each member, based on his or her profile and other factors. Our data shows that jobs are the top area of interest for visitors to LinkedIn Career Pages! Make sure all of your positions are represented on LinkedIn. • People: Shows members how they’re connected to your company by displaying employees, sorted by relationship to the member. • Where Employees Come From: Provides potential candidates with unique insights and helps them get a sense of your “company DNA” by showing top former employers of current employees. • Page Statistics: Gives your company access to stats and insights on who’s visiting your Career Page. To view, click the “Page Statistics” tab and filter by “Careers.” This is viewable only by your company’s admins. Refresher: Targeted Audiences (Gold and Platinum Pages Only) Note: As mentioned above, when migrating from an old Career Page to the new version, each targeted audience must be migrated individually. Targeted Audiences allow you to tailor all of your messaging to the viewer based on their LinkedIn profile by creating separate versions of the pages for different audience groups. The Gold Career Page allows up to 5 targeted segments (including the default), and the Platinum Career Page allows up to 30 segments. All previously created audiences will appear at the top of the Edit page. From this page, you can: • Edit a particular segment by clicking that segment, then editing content just as you did with the Default page • Change targeting settings, by clicking “Settings”> ”Edit Audience Targeting” • See how a page will appear to the target audience, by clicking “Preview” • Remove a targeted segment, by clicking “Settings”> ”Delete” Audience Targeting Options Just as before, you can choose each audience based on five dimensions: Company Size, Job Function, Industry, Seniority, and Geography. For effective targeting, be sure to select mutually exclusive audiences. Tips: Make sure your segments are not too narrow. As you refine your targeting selections, you’ll see the approximate size of the target audience at the bottom of the dialog box. Once you have finalized the audience characteristics, click “Save and Exit.”
- 4. Module Specifications Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size • Standard dimensions 974px by 240px (min height 125px, max height 240px) Tagline & Subheading • Tagline can contain up to 70 characters • Subheading can contain up to 100 characters About the Company • Customizable title at top left can contain up to 65 characters • Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable using cropping tool • Text – Can contain up to 500 characters • Company Links – up to 5 URLs Additional Information • Same specifications as “About the Company” above Employee Spotlight • Quotation text up to 200 characters per employee • Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the page administrator at the time of editing) Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LM-008 0812 Detailed Specs Helpful Tips Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as possible. We have found that when members have a great experience, companies win, and a little thought goes a long way. Here are some tips to help guide your content creation: Answer the important questions Put yourself in the shoes of the audience when creating content. Provide insights that are meaningful to jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action (follow, apply, or learn more). • If you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize the effectiveness of different Career Page versions with specific messaging and content. Make every word count Candidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest. Help them to really picture it A rich visual is a highly effective way to grab your audience’s attention and create a memorable experience. Think about the message you want to convey, and how to best represent your employment brand. Get creative! Post a wide range of jobs One of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles relevant to them. Maximize engagement with Targeted Updates With Targeted Updates you can select specific audiences (within your followers) to receive your company updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly matters to them.