Getting started career pages
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This document provides guidance on setting up and customizing a LinkedIn Career Page to effectively recruit candidates. It outlines the key modules and customization options available, including the ability to target content to specific audience segments for Gold and Platinum pages. Administrators can edit page content, images, and configure audience targeting based on factors like industry, job function, and location. The tips encourage showcasing the employment brand, crafting concise compelling messages, and utilizing all Career Page features to engage candidates.
Getting started career pages
- 1. Recruiting Solutions Getting Started with LinkedIn Career Pages Setting Up Your Page LinkedIn Career Pages (LCPs) are a great way to reach the millions of professionals who use LinkedIn to research and discover career opportunities. Career Pages allow you to easily: • Showcase your employment brand and put your best foot forward to potential candidates • Create a personalized candidate experience with targeted recommendations and content • Help candidates connect with your company by following, applying, or finding more information This guide will walk you through: • Setting Up Your Page • Page Features • Targeted Audiences (Gold and Platinum pages) • Helpful Tips • Detailed Specs For additional questions, email LinkedIn Enterprise Support at lcshelp@linkedin.com. You’ll be providing a great candidate experience in no time. Let’s get started! Creating A New Page To create a new page: 1. Go to your company page on LinkedIn: a. Find your page via LinkedIn search, or enter a URL of the form http://www.linkedin.com/ company/<companyName>/careers directly in your browser. b. If you don’t have a company page, go to http://www.linkedin.com/companies, click “Add a company,” and follow instructions. 2. Once on your Company page, click on the “Careers” tab. 3. Click ”Edit” to add or change your LinkedIn Career Page content. 4. When you’ve reviewed all your changes, click “Publish.” Congratulations! Your LCP is now live, and can be seen by anyone on LinkedIn. Once you’ve created your page, you can come back and edit the content as often as you like. People at the Company Recommended Jobs Where Employees Come From 1. Banner (with optional link) 2. Tagline & Subheading 3. About the Company 4. Employee Spotlight 5. Additional Information Company Status Updates
- 2. Page Features Editing and Administration You can designate up to 25 administrators who can edit your LinkedIn Career Page. The “Administrator” role includes editing rights on all parts of your company’s LinkedIn Company Page, including “Company Overview” and “Products & Services.” To view the list of administrators or designate new ones, go to the Company Overview tab, click “Admin Tools,” select “Edit” from the dropdown, and find the section titled “Company Pages Admins.” This section contains a summary of the features available for Silver, Gold, & Platinum Career Pages. See the end of document for detailed specifications including character limits and image dimensions. Customizable Modules The following modules enable you to deliver a personalized message to your target audience. 1. Banner Image Use this large, front-and-center image to capture the attention of your audience and showcase your employment brand. Editing: In the Edit view, click “Edit Image” and “Upload Photo.” Make adjustments by dragging and resizing the yellow rectangle. When you’re satisfied, click “Save Photo.” (Optional: specify a URL to make image clickable and link to other assets) 2. Tagline and Subheading Communicate the heart of your branding message clearly with a succinct and prominent headline. Tip: Aim to make an impression with a memorable and to-the-point tagline 3. About the Company Create custom content to reinforce your branding message through text, a video or image, and helpful links. 4. Employee Spotlight Employees can be powerful advocates for your company. This section allows you to share up to two employee testimonials. Tip: Select employees who have a LinkedIn profile picture to make a stronger impression 5. Additional Information Use a second custom module (identical in layout to “About the Company”) to tell candidates what makes your company unique. Many customers use this module to provide additional differentiation—for example, to highlight company culture, employee benefits, or information specific to a member’s location or job function. Tip: For Gold and Platinum pages, choose content for each version that will really resonate with the specified audience LinkedIn-Generated Modules The following modules are automatically generated by LinkedIn and help to provide a personalized experience for visitors to your page. These modules do not require action on your part and are grayed-out in the edit view. • Jobs: Displays personalized job recommendations to each member, based on his or her profile and other factors. Our data shows that jobs are the top area of interest for visitors to LinkedIn Career Pages! Make sure all of your positions are represented on LinkedIn. • People: Shows members how they’re connected to your company by displaying employees, sorted by relationship to the member. • Where Employees Come From: Provides potential candidates with unique insights and helps them get a sense of your “company DNA” by showing top former employers of current employees. • Page Statistics: Gives your company access to stats and insights on who’s visiting your Career Page. To view, click the “Page Statistics” tab and filter by “Careers.” This is viewable only by your company’s admins.
- 3. Targeted Segments (Gold and Platinum Pages Only) Targeted Audiences allow you to tailor all of your messaging to the viewer based on their LinkedIn profile by creating separate versions of the pages for different audience groups. The Gold Career Page allows up to 5 targeted segments (including the default), and the Platinum Career Page allows up to 30 segments. Each targeted segment is effectively an additional copy of the LCP, with its own targeting rules and its own set of customizable content. All of the customizable content on LinkedIn Career Pages can be tailored to specific audiences in this manner. To begin, click on “+New Audience” in the page management section of the edit view. When you create a new targeted segment, content will automatically be copied from your default Career Page to provide a starting point. Once you save an audience setting, it will appear at the top of the Edit page. From this page, you can: • Edit a particular segment by clicking that segment, then editing content just as you did with the Default page • Change targeting settings, by clicking “Settings”> ”Edit Audience Targeting” • Remove a targeted segment, by clicking “Settings”> ”Delete” Audience Targeting Options Career Page audience targeting is quite sophisticated and based on the same targeting used by LinkedIn Ads. You can refine the desired audience for a segment based on five dimensions: Company Size, Job Function, Industry, Seniority, and Geography. Tips: • Make sure to select all relevant parameters. For example, in the “Medical” industry category, nurses may fall under the subcategories “Hospitals & Health Care,” “Medical Practice,” and “Health, Wellness, and Fitness.” • Check that your segments are not too narrow. As you refine your targeting selections, you’ll see the approximate size of the target audience at the bottom of the dialog box. Once you have finalized the audience characteristics, click “Save and Exit.”
- 4. Module Specifications Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size • Standard dimensions 974px by 240px (min height 125px, max height 240px) Tagline & Subheading • Tagline can contain up to 70 characters • Subheading can contain up to 100 characters About the Company • Customizable title at top left can contain up to 65 characters • Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable using cropping tool • Text – Can contain up to 500 characters • Company Links – up to 5 URLs Additional Information • Same specifications as “About the Company” above Employee Spotlight • Quotation text up to 200 characters per employee • Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the page administrator at the time of editing) Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LM-009 0812 Detailed Specs Helpful Tips Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as possible. We have found that when members have a great experience, companies win, and a little thought goes a long way. Here are some tips to help guide your content creation: Answer the important questions Put yourself in the shoes of the audience when creating content. Provide insights that are meaningful to jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action (follow, apply, or learn more). • If you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize the effectiveness of different Career Page versions with specific messaging and content. Make every word count Candidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest. Help them to really picture it A rich visual is a highly effective way to grab your audience’s attention and create a memorable experience. Think about the message you want to convey, and how to best represent your employment brand. Get creative! Post a wide range of jobs One of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles relevant to them. Maximize engagement with Targeted Updates With Targeted Updates you can select specific audiences (within your followers) to receive your company updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly matters to them.