Lean startup toolkit 2019
- 1. Lean Startup Toolkit 2019 by Andriy Kushnarov software-it-outsourcing.com
- 2. ▰ Introduction ▰ Some of Startup mistakes ▰ Lean Startup Tools ▻ MVP, story mapping ▻ Prototyping, user testing, UX ▻ KPIs, CRO, A/B Testing ▰ Q&A 2 AGENDA
- 3. Andriy Kushnarov, Founder and CEO @ SITO: Software & IT Outsourcing software-it-outsourcing.com I wrote my first software when I was 15. I help my clients to design, test and develop digital products, and to save money at the same time.
- 4. ABOUT LEAN STARTUP TOOLKIT 1) Lean Startup Toolkit 2019 (list of tools): goo.gl/ymBftU 2) Meetup.com group: “Lean Startup HH” (Hamburg) goo.gl/FrGHEq 3) Meetup.com group: “Lean Startup Toolkit” (Berlin) goo.gl/txHEQV 4
- 5. SOME STARTUP MISTAKES ▰ Implement all features from the beginning ▰ Do everything perfect from the beginning 5
- 6. LEAN STARTUP TOOLS ▰ MVP (minimum viable product) 6 Source: goo.gl/1E4z9y
- 7. LEAN STARTUP TOOLS ▰ Technique: Story mapping 7 Source: goo.gl/HVv9zX
- 8. LEAN STARTUP TOOLS ▰ Iterate & Improve 8 Source: goo.gl/vj5pe2
- 9. MVP EXAMPLE ▰ Google Spreadsheet is perfect for MVP 9 Source: www.kredito24.ru/invest NOTE: Remember about GDPR
- 10. SOME STARTUP MISTAKES ▰ My idea is awesome, I should keep it as a secret ▰ My solution is awesome. After I go online everyone will love it 10
- 11. SOME STARTUP MISTAKES ▰ My idea is awesome, I should keep it as a secret ▰ None needs your idea, only implementation counts 11
- 12. SOME STARTUP MISTAKES ▰ My solution is awesome. After I go online everyone will love it ▰ Get as much as possible feedback (qualitative analysis) ▰ Love your problem not the solution 12
- 13. LEAN STARTUP TOOLS ▰ Prototyping (Balsamiq, etc.) 13 Source: balsamiq.cloud
- 14. LEAN STARTUP TOOLS ▰ Collaborate on the prototype (InVision, etc.) 14 Source: www.invisionapp.com
- 15. LEAN STARTUP TOOLS ▰ Test your prototype (InVision, etc.) 15 Source: www.invisionapp.com
- 16. LEAN STARTUP TOOLS ▰ User testing (Rapid User Tests, etc.) 16 Source: rapidusertests.com NOTE: Perform your user tests only on your target group.
- 17. LEAN STARTUP TOOLS ▰ Lean and Agile: Partners in Customer Delight 17 Source: goo.gl/itnWSd
- 18. SOME STARTUP MISTAKES ▰ Decisions based on gut feeling 18
- 19. SOME STARTUP MISTAKES ▰ Decisions based on gut feeling ▰ Quantitative analysis ▰ Set Metrics/KPIs -> Measure -> Improve bottle necks 19
- 20. LEAN STARTUP TOOLS ▰ Set up sales funnel / customer journey / conversions (Google Analytics, etc.) 20 Source: analytics.google.com
- 21. LEAN STARTUP TOOLS ▰ Multi channel funnel (Google Analytics, etc.) 21 Source: analytics.google.com
- 22. LEAN STARTUP TOOLS ▰ Heatmaps: click, move and scroll tracking (Hotjar, etc.) 22 Source: www.hotjar.com
- 23. LEAN STARTUP TOOLS ▰ Session video recording (Hotjar, etc.) 23 Source: www.hotjar.com
- 24. LEAN STARTUP TOOLS ▰ A/B Testing (Google Optimize, etc.) 24 Source: optimize.google.com NOTE: For relevant A/B Test results you need traffic.
- 25. SUMMARY ▰ MVP your product ▰ Try prototyping ▰ Get feedback from user ▰ Iterate & improve ▰ Rely on data, stop guessing 25
- 26. 26 THANKS! Any questions? CONTACT INFORMATION: Web: software-it-outsourcing.com Email: andriy@software-it-outsourcing.com Phone: +4917627134910