Learn etourism overview
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The document outlines a final project by Team LearnETourism at Stanford University, aimed at revolutionizing e-tourism learning for various stakeholders through a flexible, accessible, and engaging digital platform. It emphasizes the importance of information communication technologies in the tourism sector while promoting local culture and expertise through blended learning approaches and social media engagement. The project targets a diverse audience, including tourists, students, and service providers, with the goal of enhancing efficiency in the tourism value chain.
Learn etourism overview
- 1. Final Project for DNLE Course at Venture Lab, Stanford University Submitted by TEAM LearnEtourism : Dolly Bhasin (Team Lead), Christina Minamizawa, Ana Pardo, María Velasco
- 2. . . . Is on a game-changing mission in
- 3. Convenient eTourism learning for all Tourism Stakeholders TSMEs Tourism Service Providers Tourists Tourism Students That looks like child’s-play! which is affordable + flexible + inspiring + EduTainment + available any time + any where + on any device seamlessly.
- 4. eTourism means ICT (Information Communication Technologies) enabled tourism “ eTourism is the Digitization of all the processes and value chain in the tourism, travel, hospitality and the catering agencies that enable organizations to maximize their efficiency and efficacy” - Buhalis
- 5. LEARNING ANDRAGOGY 1. Nurtures the local expertise, local art and culture through Knowledge creation and distribution 2. Workplace learning with a Blended learning approach. - anytime/anyplace/ self paced elearning - Active Learning through workshops and role playing exercises 3. Collaborative learning and Knowledge sharing through social media and communities 4. Applicable to entire stakeholders and enhances the efficiency of the value chain members 5. Event driven learning (cultural events, fairs, festivals, trade events)
- 6. 3 P’s – Hybrid biz model PEOPLE + PLANET + PROFIT Promoting India’s rich cultural heritage, its people and the social fabric; whilst supporting local people + the environment + communities + the economy
- 7. Resting on Pillars of 4C’s Context + Collaboration + Community + Commerce
- 8. Learning with Multimodal Texts to suit all learning styles and some disabilities
- 9. …..learn on ANY device seamlessly
- 10. AnyTIME + ANYwhere Learning on the job, on the run, at home, at an internet café, while traveling, or at the roadside Small Biz YOUTH WOMEN Entrepreneurs
- 11. LearnEtourism CONTENT and CONTEXT addresses Business Development And Promotion Customer Management
- 12. Business Development And Promotion Education on all Aspects of Online Travel Business
- 13. Business Development And Promotion How to develop marketing strategies to drive more Business
- 14. How to SERVE – NewGEN TOURISTS? = flash packers - travel with gadgets - want accurate up to date verifiable info NOW! Leisure ~ Responsible tourists + independent traveler + back packers educational ~ school trips + volunteers business ~ expat + foreign service + biz traveler + ngos Target ~ adults + gen Y ~ aged from 18 – 80 years Accommodation ~ budget to 5 star, Tents to Royal Heritage Luxury size ~ 78 % of the 1 billion in 2011 ( Travel Mode ~ low cost air travel
- 15. How to DELIGHT GenY Using Latest Gadgets CyberCafes & Laptops ~ Browsing, Booking, Payments Mobiles~ SMS + Search + Websites + Apps Navigatational Aids ~ online maps + weather info + Audio guides Web 2.0 ~ Blogs + Forums + Youtube on both Web & Mobile devices Social Media ~ on Web + on Phone + on Tablets Photo Sharing ~ Digital Cameras, Mobile, Apps
- 16. Engaging Tourists thru Learning - Awareness for the local customs, ethics and culture. - To dispel Preconceived ideas about India; areas of prejudice and mindsets - Learning certain engaging activities – Sking, rafting, surfing etc. - Specialty learning (culinary, art, culture, local handicraft, local skills, ) - Local Language - Culinary appreciation (wine tasting, specialty cooking, etc.) - Heritage appreciation - Appreciation of local Event, Fair & Festival and culture - Appreciation of local music/art form
- 17. Grant or Seed Fund for Biz Model & Phases 1 MVP development - Indo-US Funds & - Ministry of Tourism Capacity Development Schemes, GOI Partnership Model with 2 Stakeholders ~ Tourism marketeers, Tourists/ Volunteers and Local Communities - Develop Value added contextual Learning content - Knowledge Resources 3 Education provider ~ workplace active learning for tourist Industry • Subscription based content • Modular • Ebiz Driven approach
- 18. travelers Monetization - Trusted branded tourism products (air tickets, accommodation, car, rail) - travel apps - Learning content relevant onsite advertising • - that enriches the visitor experience VALUE ADDED INFO PRODUCTS Education provisioning ~ engaging workplace Destination Guides - active learning for tourism and travel Industry - Travel Maps • Subscription based - Audio Guides • Modular • Just in Time and Just what is needed Learning • Experiential Learning
- 19. Feeling let down. . . Don't Worry .... Is Coming Soon to you too.... NORTH EUROPE INDIA ASIA AMERICA & AFRICA March 2013 End 2013 Mid 2014 Mid 2015
- 20. Come let us together make it even richer.... Experience !ncredible India Like never before... ….. with our trained tourism service providers