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BOOTCAMP – Delhi NCR
introducing
DESIGN THINKING
DESIGN THINKING IS A FORMAL METHOD FOR
PRACTICAL, CREATIVE RESOLUTION OF PROBLEMS AND CREATION
OF SOLUTIONS, WITH THE INTENT OF AN IMPROVED FUTURE
RESULT. IN THIS REGARD IT IS A FORM OF SOLUTION-BASED, OR
SOLUTION-FOCUSED THINKING – STARTING WITH A GOAL (A BETTER
FUTURE SITUATION) INSTEAD OF SOLVING A SPECIFIC PROBLEM.
BY CONSIDERING BOTH PRESENT AND FUTURE CONDITIONS AND
PARAMETERS OF THE PROBLEM, ALTERNATIVE SOLUTIONS MAY BE
EXPLORED SIMULTANEOUSLY.
NIGEL CROSS ASSERTED THAT THIS TYPE OF THINKING MOST OFTEN
HAPPENS IN THE BUILT, OR ARTIFICIAL, ENVIRONMENT (AS IN
ARTIFACTS)
Design Thinking is an approach to Reimagine Future
DEFINITION
Understanding Design
Thinking
Thinking Inside Out and Outside in
https://upload.wikimedia.org/wikipedia/comm
ons/f/fd/DesignThinking.ogv
What is <<Design>>
Design is to Design the Design of the Design
noun
verb
noun
noun
A general concept
or Policy
An Activity
A Plan or Intention
A Finished
Outcome
(Product/Service)
What Design Thinking?
Problem Finding
doing the right thing
VALUE CREATION + VALUE CAPTURE
Problem Solving
doing the thing right
Design is a basic
principle whose
primary function is
innovation
The Efficiency
component : Lean
Principles, Quality, Time
management, etc.
Design Thinking = Strategic Thinking
Problem Finding
doing the right thing
Problem Solving
doing the thing right
Value migration and the shift to <<VALUE CREATION ECONOMY>>
Design Thinking Agile
Lean Startup Execute: Classic Lean
Design Thinking = Strategic Thinking
Problem Finding
doing the right thing
Problem Solving
doing the thing right
VALUE CREATION + VALUE CAPTURE = STRATEGY
Design Thinking and Value Creation
Technology
Feasibility
Business
Viability
People &
Human
Values
Usability &
Desirability
Design Thinking and Value Creation
Technology
Feasibility
Business
Viability
People &
Human
Values
Usability &
Desirability
Process Innovation
Emotional Innovation
Functional Innovation
Design Thinking Process
Step by Step Approach
?
But wait…
There’s More!
View your slides from anywhere!
STEP I - EMPATHIZE
Immerse, Observe and Engage
STEP II - DEFINE
STEP III – POINT OF VIEW
STEP IV - IDEATE
STEP V - PROTOTYPE
STEP VI - TESTIING
Design thinking session

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Design thinking session

  • 1. BOOTCAMP – Delhi NCR introducing DESIGN THINKING
  • 2. DESIGN THINKING IS A FORMAL METHOD FOR PRACTICAL, CREATIVE RESOLUTION OF PROBLEMS AND CREATION OF SOLUTIONS, WITH THE INTENT OF AN IMPROVED FUTURE RESULT. IN THIS REGARD IT IS A FORM OF SOLUTION-BASED, OR SOLUTION-FOCUSED THINKING – STARTING WITH A GOAL (A BETTER FUTURE SITUATION) INSTEAD OF SOLVING A SPECIFIC PROBLEM. BY CONSIDERING BOTH PRESENT AND FUTURE CONDITIONS AND PARAMETERS OF THE PROBLEM, ALTERNATIVE SOLUTIONS MAY BE EXPLORED SIMULTANEOUSLY. NIGEL CROSS ASSERTED THAT THIS TYPE OF THINKING MOST OFTEN HAPPENS IN THE BUILT, OR ARTIFICIAL, ENVIRONMENT (AS IN ARTIFACTS) Design Thinking is an approach to Reimagine Future DEFINITION
  • 3. Understanding Design Thinking Thinking Inside Out and Outside in https://upload.wikimedia.org/wikipedia/comm ons/f/fd/DesignThinking.ogv
  • 4. What is <<Design>> Design is to Design the Design of the Design noun verb noun noun A general concept or Policy An Activity A Plan or Intention A Finished Outcome (Product/Service)
  • 5. What Design Thinking? Problem Finding doing the right thing VALUE CREATION + VALUE CAPTURE Problem Solving doing the thing right Design is a basic principle whose primary function is innovation The Efficiency component : Lean Principles, Quality, Time management, etc.
  • 6. Design Thinking = Strategic Thinking Problem Finding doing the right thing Problem Solving doing the thing right Value migration and the shift to <<VALUE CREATION ECONOMY>> Design Thinking Agile Lean Startup Execute: Classic Lean
  • 7. Design Thinking = Strategic Thinking Problem Finding doing the right thing Problem Solving doing the thing right VALUE CREATION + VALUE CAPTURE = STRATEGY
  • 8. Design Thinking and Value Creation Technology Feasibility Business Viability People & Human Values Usability & Desirability
  • 9. Design Thinking and Value Creation Technology Feasibility Business Viability People & Human Values Usability & Desirability Process Innovation Emotional Innovation Functional Innovation
  • 10. Design Thinking Process Step by Step Approach
  • 11. ? But wait… There’s More! View your slides from anywhere!
  • 12. STEP I - EMPATHIZE Immerse, Observe and Engage
  • 13. STEP II - DEFINE
  • 14. STEP III – POINT OF VIEW
  • 15. STEP IV - IDEATE
  • 16. STEP V - PROTOTYPE
  • 17. STEP VI - TESTIING