[week8] 데이터읽어주는남자

데이터 읽는 남자
8번째 순서

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Design thinking
Types of Data
Data and Business
Computational Thinking
Data and Creativity

<source=http://althouse.biz>

[week8] 데이터읽어주는남자

Unlike analytical thinking, design thinking is a process which includes
the "building up" of ideas, with few, or no, limits on breadth during a
"brainstorming" phase.
This helps reduce fear of failure in the participant(s) and encourages
input and participation from a wide variety of sources in the ideation
phases.
The phrase "thinking outside the box" has been coined to describe
one goal of the brainstorming phase and is encouraged, since this
can aid in the discovery of hidden elements and ambiguities in the
situation and discovering potentially faulty assumptions
<source=https://en.wikipedia.org/wiki/Design_thinking>

For design-led start-ups, innovation begins with the problem, unlike
previous high-tech start-ups, where innovation often began with
technology and only later began to look for a problem that the new
technology might solve in a way that held a business potential.
<source=http://www.qoobdesign.it>

디 자 인 씽 킹 이 란 분 석 적
사고의 숙련과 직관적 사고의
창 조 성 이 역 동 적 으 로
상호작용하여 균형을 이룬
방법이다
디자인적 사고란 소비자들이 가치 있
게 평가하고 시장의 기회를 이용할수
있으며 기술적으로 가능한 비즈니스
전략에 대한 요구를 충족시키기 위하
여 디자이너의 감수성과 작업방식을
이용하는 사고 방식이다

Design thinking as a process for
Problem-solving

디자인씽킹을
디자인 중심의
프로세스 디자인이라고 이해하고 있는데
이는 반은 맞고 반은 틀린 말
디자인씽킹은
디자인적 방법론을
경영 또는 워크 프로세스에
적용하는 것이 그 핵심

<source=http://www.fotbes.com>

20세기
제품기획 → 제품제작 → 고객영업
공급자 중심
21세기
제품기획 → 프로토타입 → 피봇(수정)
공급자 중심

Lean Startup
제품기획 → 프로토타입 → 피봇(수정)
Good enough data
공급자 중심
Design thinking
고객니즈 → 프로토타입 → 피봇(수정)
Extensive Data
수요자 중심

Design Thinking &
Systematic Thinking
매우 유사
부분을 나누어 보는 것이 아니라
하나의 통합된 체계로
생각하고 구상

"Don't think of it as failure,
think of it as designing experiments
through which you’re going to learn.“
Tim Brown
CEO, IDEO

빠른실패
→ 객관적 평가(이른 시점)
→ 연속적인 경쟁우위(짧은 시점) Hyper Competition

Hyper CompetitionTraditional View

Design Thinking 의 핵심은
통합적 사고
이전의 프로세스나 혁신이
하나의 요소에 집중했다면
Design Thinking 은
틀과 사고방식의 전환을 요구
통합 또는 융합적 관점이라도
봐도 좋을 것

Types of Data
Qualitative and quantitative

<source=http://www.socialresearchmethods.net/kb/datatype.php>

<source=University of Oxford “The Future of Employment”>

Leading innovation is creating a space
where people are willing and able to do the
hard work of innovative problem solving

<source=http://www.tonicinsight.com/>

<source=http://wallblog.co.uk/2013/05/17/data-creative-friends-or-foes/>
Data & Creative: friends or foes?

Creativity is that which separates human beings from beasts. It is more than
just building a tool or expressing one’s “self” or drawing a picture. The ability to
be creative involves an understanding of nature that we then change and adapt
based on our needs or to solve a problem.
An educational process should involve encouraging the human mind to
conceptualize ideas, and then use our minds, our tools, and our free will to
actually transform the physical characteristics of our environment to adapt
to our ideas. Animals adapt to nature. Human beings change it. Human
beings are the creative force of nature.
An effective educational system is one which encourages the students to
be able to use existing knowledge in order to make new challenges. It is
tempting for a teacher to dictate to a student what is already acknowledged
to be true. But if this is the accepted norm of education, then innovation is
precluded. Instead, the wise teacher will encourage the student, preferably
a group of students, to discover among themselves what can be
independently shown to be true, so that they “own” the truth in the same
way that the acknowledged discoverer knows it.
<source=http://philmckinney.com/>
http://philmckinney.com/archives/2014/08/do-we-really-understand-what-it-means-to-be-creative.html

How Pixar Fosters
Collective Creativity

The view that good ideas are
rarer and more valuable
than good people is
rooted in a misconception
of creativity.
<source=https://hbr.org/2008/09/how-pixar-fosters-collective-creativity>

"The art challenges the technology,
and the technology inspires the
art." - John Lasseter

Technology + Art = Magic
<source=https://hbr.org/2008/09/how-pixar-fosters-collective-creativity>

Data design is
connecting data
to discover
insight or creativity

Linked Open Data
The Next Agenda
Open Innovation
딜로이트 보고서
Open data_Driving growth, ingenuity and innovation
맥킨지 보고서
Open data: Unlocking innovation and performance with liquid information
OECD 보고서
Open Government Data Towards Empirical Analysis of Open Government Data Initiatives
Europeana Linked Open Data
http://labs.europeana.eu/api/linked-open-data-introduction
Reference

[week8] 데이터읽어주는남자

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[week8] 데이터읽어주는남자