Learner Enhanced 
Technology 
Understanding engagement as a measurable process 
James Ballard 
JamesBallard2 
@jameslballard 
jameslballard
My Research 
Questions 
Is engagement 
something we can 
measure? 
Should we be 
measuring it? 
Should it 
constitute formal 
assessment of 
teaching? 
“As we start a new school year, Mr. Smith, I just want you 
to know that I’m an Abstract-Sequential learner and trust 
that you’ll conduct yourself accordingly!”
Overview 
Introduction 
• Icebreaker activity 
• Why is engagement important? 
• Where does the metric idea originate? 
Activity 1 – What should we look for? 
• Introduce an engagement matrix 
• Each group to identify and discuss engagement patterns 
Activity 2 – How can we measure this? 
• Introduce an engagement framework metric 
• Each group to explore a data driven case study 
Conclusion/Discussion
Icebreaker Activity 
Should engagement constitute a formal assessment of 
teaching? 
5 mins – introduce yourselves and give initial reactions to this question
Introduction 1 
Why is engagement important?
Improved Learning Outcomes 
Practical competence 
and skills transferability 
Cognitive 
development 
General abilities and critical 
thinking 
Self-esteem, psychosocial 
development, productive 
racial and gender identity 
formation 
Trowler and Trowler (2010)
Multicultural Classrooms 
UNESCO (2014): Global Flow of Tertiary Students
Learner Voice 
Teacher Learner 
Ballard & Butler (2015)
Introduction 2 
Where does measuring engagement come from?
Engagement Surveys 
During the current school year, about how often have you had discussions about the following? 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Economic or social inequality 
Issues of race, ethnicity, or nationality 
Religious or philosophical differences 
Different political viewpoints 
Issues of gender or sexual orientation 
Never Sometimes Often Very often 
NSSE 2014: Experiences with different perspectives
Social Marketing: Engagement as Metric 
Involvement Interaction Intimacy Influence 
What to track 
• Site visits 
• Time spent 
• Pages viewed 
• Search 
keywords 
• Navigation 
paths 
• Site logins 
• Contributed 
comments to 
blogs 
• Quantity / 
frequency of 
written 
reviews, blog 
comments, 
forum posts 
• Sentiment 
tracking on 3rd 
party sites 
• Sentiment 
tracking of 
internal sites 
• Opinions 
expressed in 
customer calls 
• Net Promoter 
(NP) score 
• Service 
satisfaction 
ratings 
• Brand affinity 
• Content 
forwarded to 
friends 
How to track 
• Web Analytics • eCommerce 
• Social Media 
• Surveys 
• Brand 
monitoring 
• Service calls 
• Surveys 
• Brand 
monitoring 
Haven & Vittel (2008) 
Haven (2007)
Social Marketing 
Haven (2007)
Activity 1 
What would we want to measure?
Dimensions of Engagement 
ENGAGEMENT TYPES 
FREDRICKS, BLUMENFELD AND PARIS (2004) 
ENGAGEMENT POLES 
TROWLER AND TROWLER (2010) 
• Tends to result in expected 
learning behaviours 
Positive 
Engagement 
• A passive rejection of such 
behaviours – alienation or inertia 
Non-engagement 
• An active and hostile rejection of 
expectations 
Negative 
Engagement 
• Participation in academic and 
social activities Behavioural 
Emotional • Feelings towards staff and peers 
• Willingness to invest effort in 
complex tasks and mastery of 
skills 
Cognitive
Discussion Activity: Small Groups 
15 mins – Discuss: “how do we recognise when students are engaged or not?” 
POSTIVE ENGAGEMENT NON-ENGAGEMENT NEGATIVE ENGAGEMENT 
BEHAVIOURAL Attends lectures, participates with 
enthusiasm 
Skips lectures without excuse Boycotts, pickets or disrupts lectures 
EMOTIONAL Interest Boredom Rejection 
COGNITIVE Meets or exceeds assignment 
requirements 
Assignments late, rushed or 
absent 
Redefines parameters for 
assignments 
5 mins - Feedback an example to the wider audience 
Examples and prompts:
Activity 2 
How can we measure this?
Appropriating Engagement Metrics 
Involvement Interaction Intimacy Influence 
What to track 
• Site visits 
• Time spent 
• Pages viewed 
• Search 
keywords 
• Navigation 
paths 
• Site logins 
• Contributions 
to class 
• Quantity and 
frequency of 
content 
• Type of 
content 
accessed 
• Learning 
dispositions 
• Discourse 
tracking Social 
network 
analysis 
• Evaluation 
surveys 
• Links to 
outside world 
• Extra-curricular 
contributions 
• Practice based 
research and 
reflection 
How to track 
• System Logs 
• Web Analytics 
• System Logs 
• Learning 
Design 
• Surveys 
• Content 
analysis 
• Student 
Development 
Model
Discussion Activity: Small Groups 
ACTIVITY CASE STUDY AND STUDENT PROFILE 
Provides real student data 
Make notes in the student profile 
Mark each component from low to high 
30 mins – Discuss the case study and 
complete the 2 student profiles in the 
worksheet provided 
10 mins - Feedback for the whole 
group
Student Profile 1: Jo March 
INVOLVEMENT INTERACTION INTIMACY INFLUENCE 
• Average activity 
• Interacts with 
• Enthused by 
profile 
peers via 
university visit 
• Regular access 
messaging 
and tour – not 
throughout year 
• Some portfolio 
sustained 
• Accessed 
building 
• Potential surface 
different support 
• Few course 
learning strategy 
areas 
based activities 
• Limited to small 
social group - 
connected to hub 
• Use of 1-to-1 
messaging 
• No shared links 
Medium Low Medium Low
Student Profile 2: Oliver Twist 
INVOLVEMENT INTERACTION INTIMACY INFLUENCE 
• High activity 
profile 
• Regular access 
across 2 years 
• Interacts 
predominantly 
with course 
materials 
• Several 
assignment 
submissions 
• Potential 
strategic learning 
strategy 
• Peer interactions 
not present 
• No shared links 
High Medium Low Low
Further Research
Final thoughts 
Is engagement something we can measure? 
Should we be measuring it? 
Should it constitute formal assessment of teaching?
Thank You 
Learner Enhanced Technology 
Understanding engagement as a 
measurable process 
James Ballard 
jameslballard@outlook.com 
JamesBallard2 
@jameslballard 
jameslballard

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Learner enhanced technology

  • 1. Learner Enhanced Technology Understanding engagement as a measurable process James Ballard JamesBallard2 @jameslballard jameslballard
  • 2. My Research Questions Is engagement something we can measure? Should we be measuring it? Should it constitute formal assessment of teaching? “As we start a new school year, Mr. Smith, I just want you to know that I’m an Abstract-Sequential learner and trust that you’ll conduct yourself accordingly!”
  • 3. Overview Introduction • Icebreaker activity • Why is engagement important? • Where does the metric idea originate? Activity 1 – What should we look for? • Introduce an engagement matrix • Each group to identify and discuss engagement patterns Activity 2 – How can we measure this? • Introduce an engagement framework metric • Each group to explore a data driven case study Conclusion/Discussion
  • 4. Icebreaker Activity Should engagement constitute a formal assessment of teaching? 5 mins – introduce yourselves and give initial reactions to this question
  • 5. Introduction 1 Why is engagement important?
  • 6. Improved Learning Outcomes Practical competence and skills transferability Cognitive development General abilities and critical thinking Self-esteem, psychosocial development, productive racial and gender identity formation Trowler and Trowler (2010)
  • 7. Multicultural Classrooms UNESCO (2014): Global Flow of Tertiary Students
  • 8. Learner Voice Teacher Learner Ballard & Butler (2015)
  • 9. Introduction 2 Where does measuring engagement come from?
  • 10. Engagement Surveys During the current school year, about how often have you had discussions about the following? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Economic or social inequality Issues of race, ethnicity, or nationality Religious or philosophical differences Different political viewpoints Issues of gender or sexual orientation Never Sometimes Often Very often NSSE 2014: Experiences with different perspectives
  • 11. Social Marketing: Engagement as Metric Involvement Interaction Intimacy Influence What to track • Site visits • Time spent • Pages viewed • Search keywords • Navigation paths • Site logins • Contributed comments to blogs • Quantity / frequency of written reviews, blog comments, forum posts • Sentiment tracking on 3rd party sites • Sentiment tracking of internal sites • Opinions expressed in customer calls • Net Promoter (NP) score • Service satisfaction ratings • Brand affinity • Content forwarded to friends How to track • Web Analytics • eCommerce • Social Media • Surveys • Brand monitoring • Service calls • Surveys • Brand monitoring Haven & Vittel (2008) Haven (2007)
  • 13. Activity 1 What would we want to measure?
  • 14. Dimensions of Engagement ENGAGEMENT TYPES FREDRICKS, BLUMENFELD AND PARIS (2004) ENGAGEMENT POLES TROWLER AND TROWLER (2010) • Tends to result in expected learning behaviours Positive Engagement • A passive rejection of such behaviours – alienation or inertia Non-engagement • An active and hostile rejection of expectations Negative Engagement • Participation in academic and social activities Behavioural Emotional • Feelings towards staff and peers • Willingness to invest effort in complex tasks and mastery of skills Cognitive
  • 15. Discussion Activity: Small Groups 15 mins – Discuss: “how do we recognise when students are engaged or not?” POSTIVE ENGAGEMENT NON-ENGAGEMENT NEGATIVE ENGAGEMENT BEHAVIOURAL Attends lectures, participates with enthusiasm Skips lectures without excuse Boycotts, pickets or disrupts lectures EMOTIONAL Interest Boredom Rejection COGNITIVE Meets or exceeds assignment requirements Assignments late, rushed or absent Redefines parameters for assignments 5 mins - Feedback an example to the wider audience Examples and prompts:
  • 16. Activity 2 How can we measure this?
  • 17. Appropriating Engagement Metrics Involvement Interaction Intimacy Influence What to track • Site visits • Time spent • Pages viewed • Search keywords • Navigation paths • Site logins • Contributions to class • Quantity and frequency of content • Type of content accessed • Learning dispositions • Discourse tracking Social network analysis • Evaluation surveys • Links to outside world • Extra-curricular contributions • Practice based research and reflection How to track • System Logs • Web Analytics • System Logs • Learning Design • Surveys • Content analysis • Student Development Model
  • 18. Discussion Activity: Small Groups ACTIVITY CASE STUDY AND STUDENT PROFILE Provides real student data Make notes in the student profile Mark each component from low to high 30 mins – Discuss the case study and complete the 2 student profiles in the worksheet provided 10 mins - Feedback for the whole group
  • 19. Student Profile 1: Jo March INVOLVEMENT INTERACTION INTIMACY INFLUENCE • Average activity • Interacts with • Enthused by profile peers via university visit • Regular access messaging and tour – not throughout year • Some portfolio sustained • Accessed building • Potential surface different support • Few course learning strategy areas based activities • Limited to small social group - connected to hub • Use of 1-to-1 messaging • No shared links Medium Low Medium Low
  • 20. Student Profile 2: Oliver Twist INVOLVEMENT INTERACTION INTIMACY INFLUENCE • High activity profile • Regular access across 2 years • Interacts predominantly with course materials • Several assignment submissions • Potential strategic learning strategy • Peer interactions not present • No shared links High Medium Low Low
  • 22. Final thoughts Is engagement something we can measure? Should we be measuring it? Should it constitute formal assessment of teaching?
  • 23. Thank You Learner Enhanced Technology Understanding engagement as a measurable process James Ballard jameslballard@outlook.com JamesBallard2 @jameslballard jameslballard

Editor's Notes

  • #3: Refine topic summaries
  • #4: Refine topic summaries