This document discusses measuring student engagement in learning. It begins with an icebreaker on whether engagement should be formally assessed. Then, it discusses why engagement is important for learning outcomes, multicultural classrooms, and giving students a voice. Next, it explores where the idea of measuring engagement originated from surveys and social marketing metrics. The document outlines dimensions of engagement and has small groups discuss how to recognize engaged, disengaged, and negatively engaged students. It then suggests appropriating social marketing metrics to track student involvement, interaction, intimacy, and influence. The document concludes by revisiting whether engagement can and should be measured, and if it should constitute formal teaching assessment.