lec1.ppt.ppt
- 1. Electronic Commerce The Revolution Is Just Beginning
- 3. Traditional Commerce Finding Sellers • Buyers find sellers • Sellers advertise Selection of Goods • Sellers present their goods Negotiation • Sale • Payment • Delivery 3
- 4. What is Commerce? Commerce = com- (together)+ mercis- (merchandise). 1530s, from Middle French commerce (14c.), from Latin commercium "trade, trafficking," from com- "together" + merx (genitive mercis) "merchandise“ Source: Online Etymology Dictionary, retrieved on 29.09.2013 from http://www.etymonline.com 4
- 5. Introduction – What is E-commerce The use of the Internet, the Web, and apps to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals. The process of buying, selling, or exchanging products, services, or information via computer networks All electronically mediated information exchanges between an organization and its external stakeholders
- 6. Kalakota and Whinston (1997) refer to a range of different perspectives for e-commerce: 1 A communications perspective – the delivery of information, products or services or payment by electronic means. 2 A business process perspective – the application of technology towards the automation of business transactions and work- flows. 3 A service perspective – enabling cost cutting at the same time as increasing the speed and quality of service delivery. 4 An online perspective – the buying and selling of products and information online.
- 7. What is Electronic Business? Electronic Commerce Collaborating with partners Servicing Customers Conducting transactions within an organization Conducting E- Learning 7
- 8. Different perspectives on EC Doing business electronically by completing business processes over networks A tool to cut service costs while improving the quality of customer service and increasing the speed of service delivery Enabler of online learning and training Framework for inter- and intra-organizational collaboration A gathering place for community members to learn, transact, and collaborate such as in social networks 8
- 9. E-Commerce Digitally enabled transactions include all transactions mediated by digital technology. For the most part, this means transactions that occur over the Internet, the Web and/or via mobile apps. Commercial transactions involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services. Exchange of value is important for understanding the limits of e-commerce. Without an exchange of value, no commerce occurs.
- 10. Origins Although e-commerce is not very old, it already has a tumultuous history. The history of e-commerce can be usefully divided into three periods: 1995–2000, the period of invention; 2001–2006, the period of consolidation; 2007–present, a period of reinvention with social, mobile, and local expansion.
- 12. Origins and Growth of E-commerce 1995: Beginning of e-commerce beginning in 1995 with the first widespread use of the Web to advertise, First sales of banner advertisements products E-commerce meant selling retail goods, usually, quite simple goods, on the Internet. There simply was not enough bandwidth for more complex products. Marketing was limited to unsophisticated static display ads and not very powerful search engines. E-commerce fastest growing form of commerce in United States
- 13. E-commerce: A Brief History 1995–2000: Invention Key concepts developed Dot-coms; heavy venture capital investment 2001–2006: Consolidation Emphasis on business-driven approach 2006–Present: Reinvention Extension of technologies New models based on user-generated content, social networks, services
- 14. E-commerce Trends 2012–2013 Mobile platform solidifies Mobile e-commerce explodes Continued growth of social networks Expansion of social and local e-commerce Explosive growth in “Big Data” E-books gain wide acceptance
- 15. Dimensions of Electronic Commerce 15
- 16. Pure vs. Partial – Partial, when at least 1 dim is electronic such as ordering food online – Pure, when no physical dimensions is involved Internet vs. Non-Internet EC – Internet – Private networks (e.g., ATM) – LAN (e.g., using services at airports accessed via intranet) 16
- 17. Organisations 17 Brick-and-mortar (old economy) organizations – Primary business conducted offline – E.g. the super market around the corner Virtual (pure-play) organizations – business conducted purely online – E.g. online gaming; providing web space Click-and-mortar (click-and-brick) organizations – Some EC activities – E.g., the super store around the SUT Metro station uses an eShop to sell food, drinks, and fruit
- 18. Intranet and Extranet Intranet : A private network within a single company using Internet standards to enable employees to access and share information using web publishing technology. Extranet : A service provided through Internet and web technology delivered by extending an intranet beyond a company to customers, suppliers and collaborators.
- 19. Information Systems 19 Interorganizational information systems (IOSs) Communications systems that allow routine transaction processing and information flow between two or more organizations Intraorganizational information systems Communication systems that enable e-commerce activities to go on within individual organizations
- 20. summarizes the evolution of digital and web-related technologies Since the Web 2.0 concept has been widely applied, it is natural that commentators would try to evolve the concept to Web 3.0, although the term hasn’t been widely applied to date. We can suggest that as web functionality evolves, these approaches which could be deemed ‘Web 3.0’ will become more important: 1.Web applications. Usage of web-based applications and services (like Google word processor and spreadsheets) using the web in this way is sometimes termed ‘cloud computing’ where all that is really needed for many activities is a computer with a web browser, with local software applications used less widely. 2. Syndication. Increased incorporation of syndicated content and services from other sites or a network into a site (using tools such as Yahoo! Pipes and XML exchange between widgets).
- 21. 3.Streamed video or IPTV. Increased use of streamed video from existing TV providers and user- generated content (as suggested by use of YouTube and IPTV services such as Joost); 4. Virtual worlds. Increased use of immersive virtual environments such as Second Life; 5. Personal data integration. Increased exchange of data between social networks fulfilling different needs (as indicated by the recent Google development of OpenSocial); 6. The semantic web. Increased use of semantic markup leading to the semantic web envisioned by Tim Berners-Lee over 10 years ago.
- 22. Figure 1.7 Evolution of web technologies Source: Adapted from Spivack (2007)