The document discusses survey results from 30,079 blog readers in 2005. Key findings include:
- 75% of respondents were over 30 years old, up from 61% the prior year.
- 43% had family incomes over $90,000, up slightly from 40% the prior year.
- 1 in 5 readers also blogged themselves.
- 86% purchased music online both years.
- Respondents were mostly male, declining slightly from 79% to 75% over the two years.