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Introducing Knowledge
Management
Lecture One – Part I
Lecture One – Part I
0-2
Objectives
 What is Knowledge Management (KM)?
 What are the driving forces?
 Role of KM in today’s organization
 What is Knowledge Management System
(KMS)?
 Classification of Knowledge Management
Systems
 Effective Knowledge Management
0-3
Knowledge Management -
Motivation
“The 20th anniversary of the landing
of an American on the surface of
the Moon occasioned many
bittersweet reflections. Sweet
was the celebration of the historic
event itself... Bitter, for those
same enthusiasts, was the
knowledge that during the
twenty intervening years much
of the national consensus that
launched this country on its
first lunar adventure had
evaporated...” [Fries,S. 1992].
Copyright  NASA, Apollo 11 mission
0-4
Knowledge as Key Resource
 “Knowledge has become the key
resource, for a nation’s military
strength as well as for its economic
strength… is fundamentally different
from the traditional key resources of the
economist – land, labor, and even
capital…we need systematic work on
the quality of knowledge and the
productivity of knowledge … the
performance capacity, if not the survival,
of any organization in the knowledge
society will come increasingly to depend
on those two factors” [Drucker,1994]
0-5
What is Knowledge
Management?
 Knowledge management (KM)
may be defined simply as doing
what is needed to get the most
out of knowledge resources.
 KM focuses on organizing
and making available
important knowledge,
wherever and whenever it is
needed.
 Related to the concept of
intellectual capital (both
human and structural).
0-6
Forces Driving Knowledge
Management
 Increasing Domain Complexity
 Accelerating Market Volatility
 Intensified Speed of Responsiveness
 Diminishing Individual Experience
0-7
Role of KM in Today’s
Organization
 KM is important for
organizations that continually
face downsizing or a high
turnover percentage due to
the nature of the industry.
Facilitate today’s
younger manager to
make the tough
decisions daily needed
0-8
What is Knowledge
Management “Systems” ?
Social/Structural mechanisms
mechanisms (e.g., mentoring
and retreats, etc.) for promoting knowledge
sharing.
Leading-edge information technologies
information technologies (e.g.,
Web-based conferencing) to support KM
mechanisms.
Knowledge management systems (KMS): the
synergy
synergy between social/structural mechanisms
and latest technologies.
0-9
Effective Knowledge
Management
 80% - Organizational processes and
human factors
 20% - Technology
PEOPLE
TECHNOLOGY
ORGANIZATIONAL
PROCESSES
OVERLAPPING
FACTORS
0-10
Classification of Knowledge
Management Systems
 Knowledge Discovery
Systems
 Knowledge Capture
Systems
 Knowledge Sharing
Systems
 Knowledge
Application Systems
0-11
Effective Knowledge
Management Cont
 Knowledge is first
created in the people’s
minds.
 KM practices must
first identify ways to
encourage and
stimulate the ability of
employees to develop
new knowledge.
0-12
Effective Knowledge
Management Cont
 KM methodologies and
technologies must
enable effective ways
to elicit, represent,
organize, re-use, and
renew this
knowledge.
0-13
Effective Knowledge
Management Cont
 KM should not
distance itself from
the knowledge
owners, but instead
celebrate and
recognize their
position as experts
in the organization.

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Lecture_1_Introducing Knowledge Management.ppt

  • 1. Introducing Knowledge Management Lecture One – Part I Lecture One – Part I
  • 2. 0-2 Objectives  What is Knowledge Management (KM)?  What are the driving forces?  Role of KM in today’s organization  What is Knowledge Management System (KMS)?  Classification of Knowledge Management Systems  Effective Knowledge Management
  • 3. 0-3 Knowledge Management - Motivation “The 20th anniversary of the landing of an American on the surface of the Moon occasioned many bittersweet reflections. Sweet was the celebration of the historic event itself... Bitter, for those same enthusiasts, was the knowledge that during the twenty intervening years much of the national consensus that launched this country on its first lunar adventure had evaporated...” [Fries,S. 1992]. Copyright  NASA, Apollo 11 mission
  • 4. 0-4 Knowledge as Key Resource  “Knowledge has become the key resource, for a nation’s military strength as well as for its economic strength… is fundamentally different from the traditional key resources of the economist – land, labor, and even capital…we need systematic work on the quality of knowledge and the productivity of knowledge … the performance capacity, if not the survival, of any organization in the knowledge society will come increasingly to depend on those two factors” [Drucker,1994]
  • 5. 0-5 What is Knowledge Management?  Knowledge management (KM) may be defined simply as doing what is needed to get the most out of knowledge resources.  KM focuses on organizing and making available important knowledge, wherever and whenever it is needed.  Related to the concept of intellectual capital (both human and structural).
  • 6. 0-6 Forces Driving Knowledge Management  Increasing Domain Complexity  Accelerating Market Volatility  Intensified Speed of Responsiveness  Diminishing Individual Experience
  • 7. 0-7 Role of KM in Today’s Organization  KM is important for organizations that continually face downsizing or a high turnover percentage due to the nature of the industry. Facilitate today’s younger manager to make the tough decisions daily needed
  • 8. 0-8 What is Knowledge Management “Systems” ? Social/Structural mechanisms mechanisms (e.g., mentoring and retreats, etc.) for promoting knowledge sharing. Leading-edge information technologies information technologies (e.g., Web-based conferencing) to support KM mechanisms. Knowledge management systems (KMS): the synergy synergy between social/structural mechanisms and latest technologies.
  • 9. 0-9 Effective Knowledge Management  80% - Organizational processes and human factors  20% - Technology PEOPLE TECHNOLOGY ORGANIZATIONAL PROCESSES OVERLAPPING FACTORS
  • 10. 0-10 Classification of Knowledge Management Systems  Knowledge Discovery Systems  Knowledge Capture Systems  Knowledge Sharing Systems  Knowledge Application Systems
  • 11. 0-11 Effective Knowledge Management Cont  Knowledge is first created in the people’s minds.  KM practices must first identify ways to encourage and stimulate the ability of employees to develop new knowledge.
  • 12. 0-12 Effective Knowledge Management Cont  KM methodologies and technologies must enable effective ways to elicit, represent, organize, re-use, and renew this knowledge.
  • 13. 0-13 Effective Knowledge Management Cont  KM should not distance itself from the knowledge owners, but instead celebrate and recognize their position as experts in the organization.

Editor's Notes

  • #2: First, I will overview the objectives for Part 1 of today’s lecture. First, definition. Second, need. Third, function. Fourth, put in practice. Fifth, different manifestations. Sixth, factors important to effective KMS. First, what is knowledge management? Some of you might have previewed the lecture notes or the prescribed textbook, or just off the top of your head, what do you think Knowledge management is and what it involves? [Ask one to two students] Here, we want to understand what KM is and what are the driving forces behind KM projects/initiatives in today’s organization (big or small). In other words, the needs that KM is trying to address. We hear about data management, or information management, and now Knowledge management? In terms of levels, knowledge is at the highest that is essential for decision making. It is more than simply data or information. Second, we want to discuss the main issues that organizations will face when they consider the adoption of KM. Third, we want to understand what constitute a KMS and its role and the functions it will provide to an organization. Fourth, we will discuss the relevance of KM in today’s dynamic business environments that are fueled by the advancement of technologies. Finally, we will consider both benefits and concerns when developing KM projects from an IT perspective. KMS is not simply looking at the technical issues like we do in information processing systems. It involves people, including the experts, the knowledge developers, the users and of course importantly the management. Has anyone heard about a term CKO (Chief Knowledge Officer)? He is the one who is in a managerial position overseeing the management of organizational knowledge for the benefit and growth of the organization.
  • #3: First, just want to use a real world example to demonstrate the importance of KM. Here is an excerpt, taking out from an article written in 1992 by Fries, who is a historian with NASA (National Aeronautics and Space Agency) in USA, entitled NASA Engineers and the Age of Apollo. What do you think is the sentiment of Fries just from reading this brief excerpt of the article? Do you think there would be people who shared his views? [One to two students] Here, Fries expressed a deep regret on the fact that if KM had been introduced in the management of the Space’s project at NASA, the wealth of knowledge that were accumulated in those who were involved in the expedition (or project) would not have been lost. This has a bit of irony here. We might have thought that NASA, being the headquarter of US’s space project and the origin of many breakthroughs in science and technologies would have the capability to retain the vast amount of knowledge that was generated behind their successful space mission. But, as Fries’ study found out, the reality is that most of these knowledge that should have been captured and retained were somehow lost when those who were involved retired, moved on to other opportunities, etc. Having said that, one might have thought that some of those knowledge must have been documented one way or another in notebooks, records that have been used by those who were involved. Even if that would be true, trying to uncover, dig out and pull together these disparate sources of information now will incur magnitudes of efforts that could have been done when a suitable mechanism for systematic KM were in place from the start. Seeing from the NASA example and its ramifications, it would not be reasonable to consider “knowledge” as not just something abstract, intangible, but the presence/absence of relevant knowledge can facilitate … [Ask the students from the attendance sheet] Referring to the NASA example, what areas might you think the knowledge would be helpful in?
  • #4: What is Drucker saying here? What are the main points he wanted to make in this excerpt? [One to two students] What are the differences between the traditional view of key resources that economist has and the view that is being presented here by Drucker? [One to two students] Distinguish from traditional key resources of the economist – land, labor, and even capital. Another excerpt, taken from a 1994 article written by an expert in KM, emphasized the importance of knowledge as a key resource to both the performance and survival of the modern organization.
  • #5: So, What is knowledge management? Can someone give it a try, to say what is KM in your opinion? [One to two students] After second statement, turn to [1] clip [Read] Discuss. After third statement, turn to [2] & [3] clip [Read] Discuss. (Microsoft example; intellectual capital includes both human and structural capital.
  • #6: If you were in a decision-making process as to whether KM should be introduced into your organization, what would the relative weights you might place on these driving forces? Why? [One to two students] Clip [4] As a manager who is to decide on whether to introduce KM in your organization, what are the relative weights you might place on these driving forces? Why? Take a few minutes to think about this? And share.
  • #7: It’s clear here that increased domain complexity, accelerating market volatility, intensified speed of responsiveness are mainly market forces due to fierce competition, here in this illustration here, the “diminishing individual experiences” faced by most managers (I shouldn’t say younger) is an important “human resource” driving force for lack of a better word behind KM in organizations.
  • #9: So, there are several important points about Effective KM or KMS, is 80% organization processes and human factors and only 20% technology.
  • #10: Artificial Intelligence and Machine Learning technologies play an important part (or role) in the processes of knowledge discovery, knowledge capture, knowledge sharing and knowledge application, enabling the development of KM systems. Although we will not dwell into each of these systems in depth, the concepts and techniques discussed in this unit constitute some of the elements in building these KMS.