Lesson 3 - Analysing Media Texts
- 2. Signs In Media there is an assumption that meaning is created through the interpretation of different element within a text. One important element is that of the Sign. Signs can be visual, aural or a combination of both. Signs are made up of 2 elements. The Signifier and The Signified
- 3. The Signifier What the actual sign itself is
- 4. The Signified What is meant by the sign.
- 5. Signifier
- 6. Signified What this colour might mean can depend on which context you put it in and how your culture may have been taught to interpret the sign. Some example may include…
- 7. This…
- 8. Task One. Use the information learnt on the previous slides to discover the meaning of the logo’s Describe the signifier and the signified
- 9. Task Two. What might this signify? What are the signifiers? What signs are Significant? What signs are Redundant?
- 10. Denotation and Connotation Denotation: What do you see in the text? What are the signs? Connotation: What do the signs mean? What do they signify?
- 11. Task Two.
- 12. Anchorage Images are polysemic- they are open to interpretation They are often anchored to give meaning With no anchorage they are open to interpretation by the reader you will often use connotation to come to a conclusion. Once the image is anchored the possible interpretations may be limited.
- 14. Task Three. Use denotation to describe what you see in the picture. Use connotation to describe what you think may be happening.
- 15. Task Three This image accompanies a newspaper article titled: Mob’s Brief Rule. The newspaper anchored the image along with the headline and image to gain a preferred reading of the situation that occurred. Read the Eye Witness account of the image, can you see how anchorage leads us to connotations?
- 16. Anchorage Although an image may be anchored through such devices as text, there is still individual interpretation which may differ to what the produces intended.
- 17. Task Four. Anchor the meaning of this image as an advertisement for a product or service through the addition of text. Anchor the meaning as an advert for a film through the addition of text.
- 18. Homework Using the 4 key media concepts that we learnt last lesson, analyse you own media text ready for next lesson.