Lesson 3- Audience Profiling
- 1. A level Media Studies
- 2. By the end of this lesson: You must be able to tell the difference between the demographic, socioeconomic and psychographic audience profiling models. You should be able to explain why the media classifies audiences. Amazing if you can analyse a media product and guess its specific psychographic audience.
- 3. A Senior managers of large-scale organisations , bankers, lawyers, doctors (very well paid professionals) B Middle management, teachers, liberal professionals (fairly well paid professionals) C1 (White collar workers) Office supervisors, junior managers, nurses, bank clerks,… C2 Skilled (blue collar) workers and trades persons, such as electricians, plumbers,... D Semi-skilled and unskilled manual workers, such as retailers, drivers, waiters,... E Unemployed, students, pensioners, casual workers. The Standard Occupational Classification categorises people in terms of their occupation or income. One common way of describing audiences is to use a letter code to show their income bracket.
- 4. Target audience analysis Gender: Mostly Male but Unisex Race: Both Age: 16-24 Geo-demographics: USA and countries that speak English. Socio-economics: D and E Psychographic profile Conclusions/Justification: Vibe is a very popular magazine USA that was first released in September 1993. The magazine got popular then went worldwide. The magazine was known for showing new upcoming rappers and new tunes that has been new released.
- 5. Target audience analysis Gender: Male Race: Black Age: 16-24 Geo-demographics: USA and countries that speak English. Socio-economics: D and E Psychographic profile Conclusions/Justification: XXL is a very popular magazine USA that was first released in 1997. The magazine got popular then went worldwide. The magazine was known for showing new upcoming rappers and new tunes that has been new released.
- 6. Target audience analysis Gender: Mostly Male but Unisex Race: Both Age: 16-24 Geo-demographics: USA and countries that speak English. Socio-economics: D and E Psychographic profile Conclusions/Justification: The Source is a very popular magazine USA that was first released in 1988. The magazine got popular then went worldwide. The magazine was known for showing new upcoming rappers and new tunes that has been new released.