Lesson p point 1 online
- 1. Welcome to Year 10 Media Studies with !!
- 2. Unit 4Media Audiences and Products Lesson 1Monday 13th September 2010
- 3. StarterYou are about to watch 2 clips of different media products.In the pairs you are sitting in think about WHO the product is aimed at.Each person in the pair pick one of the productsYou have 3 minutes to write a short profile of the type of person who would use the product – their age, gender, type of job, media usage and consumptionWrite it on your post-it note and stick it on the wall at the front.
- 7. Learning ObjectivesTo know the reasons for audience classification.To understand audience classification categories and techniques. To be able to unpick the requirements of the Assignment Brief and Task 1 successfully.
- 8. Audience Classification…Why?All commercial media products have to compete in a very competitive media marketplaceThere are lots of consumers but there are also lots of products for them to choose fromThis means that media producers have to make sure that they target the right product at the right audience in order to ensure profit for their company throughProducers have to think about their target audience from the planning stages of a production right through to the marketing stage
- 9. Audience Classification…Think?Why would producers need to know their target audience at the following stages of production?How might it help them to make decisions about their production at the following stages?ProductionMarketingPlanning
- 10. Audience ClassificationThe broadest audience classification, which can be used for whole genre’s of texts rather than individual texts is;Mass MarketA large target audience this is not very well definedNiche MarketA small, well defined audience
- 11. Mass MarketNiche MarketBBC 1Kerrang MagazineRadio TimesAmazon.co.ukLakeland.co.ukTeachers TV
- 12. Audience ClassificationThere are 4 key categories that are used to classify the audienceClassGenderAgeEthnicity
- 13. Audience ClassificationA good way to remember this is the CAGE of audience GenderAgeClassEthnicity
- 14. Audience Classification - ClassIn audience classification class means something slightly different than in day to day life. In audience classification class is mostly about your job/profession and how much you earn.It can also be a confusing way of classifying people…
- 15. Audience Classification - ClassSource: NRS
- 16. Audience Classification – ClassEarnings£50k and over£35k to £50k£25k to £35k£15k to £25k£7k to £15k£5k to £7k
- 17. Estimates of UK population by social grade (2006)Source: NRS
- 18. Audience Classification - AgeThere are clear categories of age that can be used to separate different stages in our livesBabies/Toddlers – 0-3yearsInfants/Children – 4-12yearsTeenagers – 13-19yearsYoung Adults – 20-29yearsMature Adults – 30-39yearsMiddle Aged – 40-65yearsElderly/OAP – 65years+
- 19. Audience Classification - GenderGender is a simple and obvious category;MaleFemale
- 20. Audience Classification - EthnicityLike class, ethnicity can be a controversial and tricky category to identify the audienceIt can be misleading and perpetuate social stereotypes such as only black people listen to rap musicNevertheless it is a key category used to identify the audienceSometimes though it can be easy to use ethnicity to categorise the audience of a product, for example, language.
- 21. Audience Classification - Ethnicity
- 22. Audience ClassificationHow many audience categories do you think we have in this classroom?ClassAgeGenderEthnicity