Unit 0 - Student guide new 2017
Download as PPT, PDF1 like599 views
This document provides guidance for a student completing an assignment analyzing a music magazine. It outlines various sections and content that should be included, such as logos for the publisher and magazine, information about the publisher and product, ownership structure, brand ideology, target audience analysis using various audience theories, primary and secondary research on the magazine's audience and impact, advertising and marketing strategies, and discussion of relevant regulatory issues. The student is directed to analyze conventions of the front cover and spreads, as well as the magazine's production process, distribution, and relationship to social media platforms.
Unit 0 - Student guide new 2017
- 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 01: Analysing Media Products and Audiences Evidence Name: Candidate Number: Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion Publisher Logo HERE Magazine Product Logo HERE
- 2. Contents • YOU SHOULD, at the end of your research, include a Contents Page or list of tasks carried out and link them to the relevant LO’s on this slide.
- 3. Focus Publisher and Product • YOU SHOULD include the Logo of the Publisher and the Product (Magazine) of Focus. • Finally, YOU SHOULD include some brief information about BOTH Institutions on this slide.
- 4. Focus Publisher and Product Example Publisher Product Source: website HERE Meaning
- 7. Ownership Structure • This SHOULD be presented in the form of a flow chart OR something that clearly establishes the structure of the Institution. • Associated Products within/under the brand • Make sure you include the Source for where you obtained this information from, for example: http://www.bauermedia.co.uk/about
- 8. E.g
- 10. Brand Ideology/Ethos • Slogan? Connotations? • Values? • History? • Associated Products?
- 11. Technological Convergence • For example do they publish online OR does the product of focus have a website. • Social media – Do they market their product via. Synergy with social media? What features on the social media site entice the readership to consume the magazine on the e-media platform? • YOU COULD investigate whether they are in synergy with any social media products.
- 14. Market Position • The number of magazines your publisher has produced.
- 15. Competitors • Who are the publishers competitors – research and write about them. • Create a table of similarities and differences for the following: 1. Associated Products 2. Slogan 3. Readership figures (Circulation) 4. Technological Convergence
- 16. Front Cover analysis Add in and analyse (connotations) magazine conventions such as: •Masthead •Strapline •Cover lines •Main Image •Puff Promotion •Barcode •Synergy with social media •Anchorage Text •Imagery – ‘Star Appeal’ (Richard Dyer)
- 17. Example • You must NOT copy any of the examples!
- 18. Content - Contents Page analysis • Example YOU SHOULD also summarise what the overall content of the magazine typically includes/covers – for example interviews with star names in that particular genre, articles/reviews on albums festival performances etc.
- 19. DPS analysis • You MUST and analyse (connotations) magazine conventions such as: • Main Image • Caption to support images (Anchorage) • Drop Capital • Stand First • Issue month and year • Page number/logo • Differentiated Questions and Answers • Pull Quote
- 20. Form and Style • What colours does your magazine you’re researching use? • How are the Front Covers set out? • What are the font styles like? Do they “repeat” (Steve Neale - 1980) the font styles? • You MUST answer these questions.
- 21. Production Process • YOU MUST find out the Production Process for you chosen magazine (you can find out by emailing them). • You need to screenshot your email to them and add it onto your slide.
- 22. Synergy • What social media does the magazine use and why/where? • Screenshot examples and look at their wesbite.
- 24. Product Analysis • Purpose • Genre • Form Purpose = What is the Aim of the Product of investigation – for example what are the connotations behind the Strapline (Slogan) of the Magazine? Genre = What sub-genre is the music magazine from? Who are it’s competitors? What codes & conventions help establish it’s sub-genre to the audience? Form = What type of product is it – Magazine? Fiction? Non-Fiction? Is it a market leader in the Genre?
- 25. Demographics • What type of readership male/female and WHY? • Look at the socio-economic graph • Spending Power • Lifestyle of consumer
- 26. Audience Theories YOU MUST cover ALL audience theory •Hartley •Katz •Maslow •Socio-economics •Psychographics
- 27. Product Target Audience – Primary Research • YOU SHOULD complete some primary research into the appeal of your chosen product using ONE or MORE of the following options: Video Focus Group
- 28. Primary Research Survey Monkey YOU MUST create your OWN survey Questions examples: How old are you? Are you male or female? How often do you buy a magazine? Do you read any music magazines and if so what? Do you subscribe to this magazine? How much would you pay for a magazine? You must CONCLUDE all your findings.
- 29. Secondary Research • You MUST look at reviews on the internet and conclude your findings. • Analyse a Front Cover and DPS • Analyse their website • What do other people/products have to say about your chosen Publisher and/or music magazine?
- 31. Product Advertising & Marketing • How is the product (Music Magazine) advertised? • What platforms (E-Media, Print, Broadcast) are utilized to help promote the product? • Marketing – Above the line and/or Below the line • Guerilla marketing?
- 32. Distribution • How many magazines are circulated in the UK or globally? • Is the magazine available online? • Can fans of the magazine subscribe to the magazine and have it delivered to their address?
- 33. Distribution example – Retail Outlets
- 35. YOUR Magazine’s Impact and Effect on the Audience • Example for Q magazine
- 36. Relevant issues on Representation • Stereotyping • Who are their stereotypical audience/readership? • John Berger (1972) “men act, women appear” • Laura Mulvey ‘male gaze’ • Diana Saco ‘female gaze’
- 37. Ethical & Legal Issues. • See http://www.pcc.org.uk/
- 38. Ethical & Legal Issues. Stereotypes – What stereotypes are represented in the magazine and HOW or WHERE? YOU SHOULD address these other areas as well.
- 39. Role of Relevant Regulatory Bodies Useful source: https://www.ipso.co.uk/IPSO/cop.html When it comes to creating magazines, there is an editors code of practise – you need to find these.
- 40. Ethical & Legal Issues. https://www.ipso.co.uk/editors-code-of-practice/ • 2-3 areas of the IPSO Editors Code of Practice need to be focused on • For example (LEFT) – Accuracy – WHERE and WHY do magazines need to be accurate? • Look at Case Study examples from and beyond your chosen magazine.
- 41. Copyright © • Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or record literary, artistic or musical material that already exists. • Relate to YOUR magazine you are researching. • DO NOT forget to source information • Where is there evidence of other intellectual property (IP) being used in the magazine. • © - On the magazine? Near the Barcode? IP of other idents such as Facebook and/or twitter
- 42. Royalties • Royalties is when a magazine has included content which is copyrighted and if someone else includes this information then they have to pay the original magazine. Relate to YOUR magazine you are researching. DO NOT forget to source information
- 43. Complaint and YOUR magazines complaint procedure • For example:
- 44. Regulatory Issues IP/Watermark YOU NEED a description for example: Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by the law. IP can be divided into two categories; Industrial Property and Copyright. . As well as IP on printed work, you can get a digital watermark which protects any copyrighted content from any magazine online and in any digital format. It is important to have this because it means people will have to pay you to use your information/ ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to get and costs over $7000 in fees. THEN relate to the magazine you are researching
- 45. Regulatory Issues Data Protection Act (1998) The Data Protection Act protects any personal information and how personal information is used within business Research and DO NOT forget to source information