Unit 01 checklist
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This document outlines the checklist and requirements for a media analysis project on a specific media product and its audience. It involves investigating the publisher and product ownership model, analyzing the product's genre, purpose, content and style. Students must also analyze the target audience's demographics, psychographics, and how the product is distributed and advertised to its intended audience. The analysis requires considering the product's impact, representation and stereotypes, as well as any legal or ethical issues, and collecting audience feedback about the product.
Unit 01 checklist
- 1. OCR Level 3 – Cambridge Technical Introductory Diploma in Media Unit 01: Analysing Media Products and Audiences (10 Credits) Checklist General Task Done Have I stated WHO (Publisher and Product) I am going to investigate? Have I presented my work in a presentation format? (Prezi, PowerPoint) Ave ALL Witness Statements been completed? Is the work embedded into my Blog Page? P1 Task Done Ownership Model/Operating Model – Contact the Publisher and display evidence of this as well! Evidence of Associated Products to the Publisher Product(s) – Market Position – i.e. Sales Figures, Comparisons to competitors Competitors – Who are they?
- 2. P2, M1, D1 Task Done Analysis of the Genre Analysis of the Purpose of the Product Analysis of the Form, Style & Content of the Product – Media Language Competitors – Who are they? P3, M2, D2 Task Done Demographics of the chosen Target Audience Psychographics of the chosen Target Audience Age, Gender Addressed for the chosen product The relationship between the target audience and product is addressed – For example Primary Research
- 3. P4 Task Done Product distribution to it’s intended target audience – Where? How? How is the product advertised P5, M3 Task Done Considered the impact and effect of the product in the audience Representation – Stereotypes HOW people are represented (Character roles theory – Propp) Legal and Ethical Issues – For example: Press Complaints Commission What do people have to say about the product – Good or Bad – online or through other platforms?