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Presentation  Lessons Learned  from “Present Like a Pro” * by Cory Grenier GSM Lecture series   * Maxey, Cyndi  & O’Connor, Kevin.  Present Like a Pro : The Field Guide to Mastering the Art of Business, Professional, and Public Speaking . Boston: Saint Martin's Griffin, 2006.
You design your Outcome
The Audience What does the listener need to understand? Research your audience Best communicators focus on the Receiver Consider How the Message will be Received, not only on  Your Message  Consider not only what you want them to  Think , but also what to  Feel ?  Follow-up, what stood out?
The Audience continued Credible, Passionate and Engaged Show the audience that you believe in your message Show through preparation, message and delivery that the audience is important to you. Give both what they  want  and what they  need Relate to the audience’s situation
Listen  to your Audience A talk to VCs? find some VCs and ask, “What is the most challenging thing about what you do”? Frame your presentation around feedback
Strive for   Impact ,  not Perfection
320 2x Seconds
First four Minutes Four minutes will Determine the remaining 40 minutes Frame your talk Build rapport with the audience
Smile Smile is a universal expression  Opening: sip from water, smile and deliver Form a ritual, like Jordan bouncing the basketball three time before a free throw Smile with your eyes
Determine Burning Questions Rapid Pre-wire Smile & Handshake Speak to the audience first
Idea Collector Look for lessons in life Newspaper clippings, the out of the ordinary Movie quotes A Photo Art Graphs or a profound statistic Or Question other’s data by asking why?  Organize your ideas for when you need them
Use Trends Audiences like learning trends & anti-trends Research trends that can influence your audience’s field
Means of Persuasion Who you are What you say (content) How you say it What they need to hear You The talk Your  Delivery The Audience
Simplicity comes with Mastery of your Subject
A Presentation is Always Longer Actual delivery will fuel extra sentences and even adhoc questions Plan ahead by cutting the talk to its core
Be prepared with a Back-up Second Presentation at least 30% shorter
Work the mike Fine-tune the volume Adjust your distance Aim to add texture & clarity to your voice Use Pauses Open your mouth
Natural speaking comes from repetition and practice  Jack Nicholson…concentration and truthful performance.  Think:  Value, Receiver, Simplicity
Think Quality  Unity, lyricism, poetry, and love Connect to the heart “Stay hungry, stay foolish”  *1 Enjoy the Experience Demonstrate sincere emotions "I just love the work… I love to act." -Jack Nicholson  *2
At the End:  Express sincere Thanks Show sincere interest in others Ask what they learned Or Share what you learned
Q&A When someone disagrees, say “Thank you” for a fresh perspective.  Appreciate them, make them feel safe. Humility goes a long way Never embarrass an audience member Remember, people love hearing their names Motivate questioners with a small reward for strong answers or questions  (candy, a company pin, T-shirt…)
Q&A Ask back, “That is a particular good question.  What do you think we should do?”  Empower the audience Employ a metaphor Apply an analogy Utilize history, “when we look at the trend-”
Use a Checklist
REFERENCES Maxey, Cyndi  & O’Connor, Kevin.  Present Like a Pro : The Field Guide to Mastering the Art of Business, Professional, and Public Speaking . Boston: Saint Martin's Griffin, 2006.   *2 Quote:  "I just love the work…I love to act.“   “Biography of Jack Nicholson”, source The Kennedy Center, accessed on Nov. 6, 2008, available at : http://www.kennedy-center.org/calendar/index.cfm?fuseaction=showIndividual&entity_id=3779&source_type=A *1 Quote: “Stay Hungry, Stay Foolish”. Stanford Univ. Commencement address by Steve Jobs, delivered on June 12, 2005.   http://news-service.stanford.edu/news/2005/june15/jobs-061505.html
IMAGE CREDITS “ A Libyan blurred smile”  by  Eric Lafforgue Upload Nov. 9, 2007 © Flickr By Young Einstein,  upload Aug 7, 2006 Flickr CC “ Listen&understand”  by  Mihaela Muntean  Upload April 18, 2008 © Flickr “ Photoshoper Art Designer”, by marcomaie,  upload Feb 8, 2008  © Flickr “ Perfectionist”  by  Sarah Hobbs  by The Institute of Art of Chicago 2002 _ Upload by hanneorla on Aug 16 2007. © Flickr “ Bento Box & Japanese Dishes” by Japanese Style Inc, 2006 © http://www.cherryblossomgardens.com/adishes3.asp
IMAGE CREDITS “ Nicholson”  by  +positivecurfew,  upload on May 27, 2006  © Flickr “ Conar Deployment” TowMeUp.com © Updated on 13 April 2006,   Available at:  http://stucaruk.mystarband.net/TowMeUp%20Website/Conar.html “ Lockheed L-1011 cockpit”  by  Tailspin T © Upload on March 20, 2007  Flickr “ Lenovo ThinkPad” Lenovo Group © Inspired by email chain “Culture EAST vs. WEST” Anonymous

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Lessons Learned from Present Like a Pro

  • 1. Presentation Lessons Learned from “Present Like a Pro” * by Cory Grenier GSM Lecture series * Maxey, Cyndi & O’Connor, Kevin. Present Like a Pro : The Field Guide to Mastering the Art of Business, Professional, and Public Speaking . Boston: Saint Martin's Griffin, 2006.
  • 2. You design your Outcome
  • 3. The Audience What does the listener need to understand? Research your audience Best communicators focus on the Receiver Consider How the Message will be Received, not only on Your Message Consider not only what you want them to Think , but also what to Feel ? Follow-up, what stood out?
  • 4. The Audience continued Credible, Passionate and Engaged Show the audience that you believe in your message Show through preparation, message and delivery that the audience is important to you. Give both what they want and what they need Relate to the audience’s situation
  • 5. Listen to your Audience A talk to VCs? find some VCs and ask, “What is the most challenging thing about what you do”? Frame your presentation around feedback
  • 6. Strive for Impact , not Perfection
  • 8. First four Minutes Four minutes will Determine the remaining 40 minutes Frame your talk Build rapport with the audience
  • 9. Smile Smile is a universal expression Opening: sip from water, smile and deliver Form a ritual, like Jordan bouncing the basketball three time before a free throw Smile with your eyes
  • 10. Determine Burning Questions Rapid Pre-wire Smile & Handshake Speak to the audience first
  • 11. Idea Collector Look for lessons in life Newspaper clippings, the out of the ordinary Movie quotes A Photo Art Graphs or a profound statistic Or Question other’s data by asking why? Organize your ideas for when you need them
  • 12. Use Trends Audiences like learning trends & anti-trends Research trends that can influence your audience’s field
  • 13. Means of Persuasion Who you are What you say (content) How you say it What they need to hear You The talk Your Delivery The Audience
  • 14. Simplicity comes with Mastery of your Subject
  • 15. A Presentation is Always Longer Actual delivery will fuel extra sentences and even adhoc questions Plan ahead by cutting the talk to its core
  • 16. Be prepared with a Back-up Second Presentation at least 30% shorter
  • 17. Work the mike Fine-tune the volume Adjust your distance Aim to add texture & clarity to your voice Use Pauses Open your mouth
  • 18. Natural speaking comes from repetition and practice Jack Nicholson…concentration and truthful performance. Think: Value, Receiver, Simplicity
  • 19. Think Quality Unity, lyricism, poetry, and love Connect to the heart “Stay hungry, stay foolish” *1 Enjoy the Experience Demonstrate sincere emotions "I just love the work… I love to act." -Jack Nicholson *2
  • 20. At the End: Express sincere Thanks Show sincere interest in others Ask what they learned Or Share what you learned
  • 21. Q&A When someone disagrees, say “Thank you” for a fresh perspective. Appreciate them, make them feel safe. Humility goes a long way Never embarrass an audience member Remember, people love hearing their names Motivate questioners with a small reward for strong answers or questions (candy, a company pin, T-shirt…)
  • 22. Q&A Ask back, “That is a particular good question. What do you think we should do?” Empower the audience Employ a metaphor Apply an analogy Utilize history, “when we look at the trend-”
  • 24. REFERENCES Maxey, Cyndi & O’Connor, Kevin. Present Like a Pro : The Field Guide to Mastering the Art of Business, Professional, and Public Speaking . Boston: Saint Martin's Griffin, 2006. *2 Quote: "I just love the work…I love to act.“ “Biography of Jack Nicholson”, source The Kennedy Center, accessed on Nov. 6, 2008, available at : http://www.kennedy-center.org/calendar/index.cfm?fuseaction=showIndividual&entity_id=3779&source_type=A *1 Quote: “Stay Hungry, Stay Foolish”. Stanford Univ. Commencement address by Steve Jobs, delivered on June 12, 2005. http://news-service.stanford.edu/news/2005/june15/jobs-061505.html
  • 25. IMAGE CREDITS “ A Libyan blurred smile” by Eric Lafforgue Upload Nov. 9, 2007 © Flickr By Young Einstein, upload Aug 7, 2006 Flickr CC “ Listen&understand” by Mihaela Muntean Upload April 18, 2008 © Flickr “ Photoshoper Art Designer”, by marcomaie, upload Feb 8, 2008 © Flickr “ Perfectionist” by Sarah Hobbs by The Institute of Art of Chicago 2002 _ Upload by hanneorla on Aug 16 2007. © Flickr “ Bento Box & Japanese Dishes” by Japanese Style Inc, 2006 © http://www.cherryblossomgardens.com/adishes3.asp
  • 26. IMAGE CREDITS “ Nicholson” by +positivecurfew, upload on May 27, 2006 © Flickr “ Conar Deployment” TowMeUp.com © Updated on 13 April 2006, Available at: http://stucaruk.mystarband.net/TowMeUp%20Website/Conar.html “ Lockheed L-1011 cockpit” by Tailspin T © Upload on March 20, 2007 Flickr “ Lenovo ThinkPad” Lenovo Group © Inspired by email chain “Culture EAST vs. WEST” Anonymous

Editor's Notes

  • #2: What if our message does not change consumer behavior? What if our advertising campaign is ineffective due to the wrong media mix ? What if sales miss our break-even target?