Lessons learned inhouse products podcamp
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The document outlines lessons learned by the author, Kyler Acki, while building in-house SaaS products. Key lessons include the importance of market validation, hiring dedicated developers, the necessity of raising funds, and understanding that launching a product is just the beginning of the journey. The author emphasizes the need for adaptability and the reality that the SaaS landscape is complex, highlighting various metrics to consider.
Lessons learned inhouse products podcamp
- 1. Brutal Lessons Learned Building In-house Products @kyleracki
- 2. A little about me.
- 3. A little about me. - Designer since 2003 - Started Headspace in 2008 - Built 4 SaaS products - Sold Headspace in 2014 - Currently CEO of @Proposify
- 4. 1.Site Tea
- 6. 3. Extrify
- 7. 4. Proposify
- 8. LESSON 1 Market validation is everything.
- 9. “If you can't find 15 people to talk to, well, imagine how hard it's going to be to sell to them. So suck it up and get out of the office. Otherwise, you're wasting time and money building something nobody wants.” Lean Analytics
- 10. Anybody will say your idea is great if you annoy them for long enough.
- 11. Do we understand this industry? Are we building the right product? Will they pay for it? Does anybody care at all? More on market research
- 12. LESSON 2 Hire a dedicated developer.
- 14. “Project managers have targets to invoice each month. Because Get Sign Off wasn’t a paying client it was pushed down the priority list. It wasn’t going to help the project managers meet their targets.” We say a sad goodbye to Get Sign Off
- 15. LESSON 3 You’ll probably need to raise money.
- 17. LESSON 4 Eventually you’ll need to shit or get off the pot.
- 19. LESSON 5 Launching something is only the first step
- 20. “If you build it, they will come.”
- 21. Dream
- 22. Reality
- 23. “Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don't want to, telling customers yes when you don't want to, raising that fourth round of highly dilutive venture capital -- whatever is required.” Marc Andreessen
- 24. LESSON 6 The SaaS isn’t always greener on the other side.
- 25. SaaS Metrics
- 26. SaaS Metrics CAC
- 27. SaaS Metrics LTV
- 28. SaaS Metrics MRR
- 29. SaaS Metrics Churn More on SaaS metrics