SlideShare a Scribd company logo
LET‘S BUILD AN
AIRPORT
HOW TO ESTIMATE LARGE
SCALE PROJECTS
MARTIN GUDE · @MA6 · MA6.ME · #UXCW16
HEY,
I‘M MARTIN.
#HIRING
#POWEROFWHY
· MA6.ME@MA6
#UXSTRATEGY
Let's build an Airport – How to estimate large scale projects
USUALLY I TALK ABOUT
USER
EXPERIENCE
STRATEGY
BUT
TODAY IS ABOUT
ESTIMATIONS
WHY
ESTIMATE?
PRECISE ESTIMATIONS
HELP TO PLAN
TIMINGS, WORKLOAD
AND STAFFING
PRECISE ESTIMATIONS
ARE NEEDED TO
ALLOCATE A
BUDGET
PRECISE ESTIMATIONS
ARE ALREADY
SOME KIND OF
RAW CONCEPT
AND
HOW TO?
IT‘S
SIMPLE AS
THAT!
1GATHER ALL
INFORMATION
TOOLS & ARTIFACTS FOR GATHERING
INFORMATION:
BRIEF, VISION, PERSONAS,
SCENARIOS, CUSTOMER
JOURNEYS AND MUCH
OTHER STUFF. YOU
NAME IT.
JUST USE
ANY TOOL
YOU LIKE AND YOU‘RE
FAMILIAR WITH.
2
DEFINE THE
TASKS
GO THROUGH THE ENTIRE
PROJECT AND CREATE
HIGH LEVEL
TASKS** ACCORDING TO AGILE NOMENCLATURE I CALL THOSE TASKS EPICS
BREAK THEM DOWN TO
MANAGEABLE*
ITEMS* IMO IT SHOULD NOT TAKE MORE THAN 5 DAYS PER ITEM,
ACCORDING TO AGILE NOMENCLATURE I CALL THOSE ITEMS
STORIES
3ESTIMATE THE
STORIES
DEFINE A
COMPLEXITY
MEASUREMENT
I RECOMMEND SIMPLE, MEDIUM, COMPLEX.
AND YES SURE NON ESTIMATABLE.
ASSIGN
EFFORT VALUES
TO THOSE
MEASUREMENTS
GO THROUGH YOUR
STORIES AND
ESTIMATE THE
COMPLEXITY
YOU‘RE
DONE
ONE LAST
THING
ALWAYS ESTIMATE
COLLABORATIVELY
NOW
EXERCISE
(VERY) BRIEF
Real Outdoor Life, a successful outdoor garment supplier, wants to relaunch their
website. They sell their products in high class outdoor stores. They also started to
open brand flagship stores in city centres. Currently they have a website that
provides informabon about their products online but does not include any
ecommerce acbvibes.
The website has three main objecbves:
•  Deepen the relabonship between the brand and their loyal customers (fans)
•  Provide real bme informabon about product availability in their flagship stores
and reservabon of those items
•  Provide informabon about the clothes that can be accessed in store
GET THE
ESTIMATION TOOL ON
ONYGO.ORG
(IN SOME DAYS)
AH YES:
WE‘RE HIRING
FOR DUS AND FRA.
LET‘S HAVE A
Let's build an Airport – How to estimate large scale projects

More Related Content

PDF
Things I've Learned (& Am Still Learning) from Leading (UX Designers)
PDF
You Can’t Ship from Your Ivory Tower: Including Developers in the Design Proc...
PDF
(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Desi...
PDF
Ogilvy On: How To Use Foursquare for Business
PDF
Website Design with UX in Mind
PDF
What Analytics Won't Tell You: Get Essential Insights for Content and Design
PPTX
The Web Design Circle of Trust: Using Content and Design to Increase Convers...
PPTX
Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...
Things I've Learned (& Am Still Learning) from Leading (UX Designers)
You Can’t Ship from Your Ivory Tower: Including Developers in the Design Proc...
(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Desi...
Ogilvy On: How To Use Foursquare for Business
Website Design with UX in Mind
What Analytics Won't Tell You: Get Essential Insights for Content and Design
The Web Design Circle of Trust: Using Content and Design to Increase Convers...
Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...

What's hot (20)

PPT
Adam Harris - Remote + Virtual working - Implications for the Digital workforce
PPTX
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
PDF
#digpen V - Designing Content: or how web designers can stop worrying and lea...
PDF
Designer spaces - Web Directions 2015
PDF
From Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
PDF
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come True
PDF
Humans Not Zombies: Identity-Based Content Strategy for More Engaging Websites
PDF
Designer spaces UX singapore
PPTX
Persona Mapping for Recruitment Success
PPTX
Referral Programs: We Can Do So Much Better - Alan Henshaw
PPTX
You Got This! Tools and Inspiration for the Modern Recruiter - Spring 2015 - ...
PDF
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
PDF
Growth Hackers of Vienna - Meetup #2 Part1&2
PDF
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
PPTX
How to Attract and Engage Talent in the Midst of all the Noise (employer bran...
PDF
Forget Design Thinking — Start Design Doing
PDF
Growth Hacking with Data: How to Find Big Growth with Deep Data Dives
PDF
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12...
PDF
How Might We...
PDF
Buyer personas & Customer journey
Adam Harris - Remote + Virtual working - Implications for the Digital workforce
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
#digpen V - Designing Content: or how web designers can stop worrying and lea...
Designer spaces - Web Directions 2015
From Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come True
Humans Not Zombies: Identity-Based Content Strategy for More Engaging Websites
Designer spaces UX singapore
Persona Mapping for Recruitment Success
Referral Programs: We Can Do So Much Better - Alan Henshaw
You Got This! Tools and Inspiration for the Modern Recruiter - Spring 2015 - ...
The 3 Cs of Design - Charters, Critique, and Culture - Interaction South Amer...
Growth Hackers of Vienna - Meetup #2 Part1&2
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
How to Attract and Engage Talent in the Midst of all the Noise (employer bran...
Forget Design Thinking — Start Design Doing
Growth Hacking with Data: How to Find Big Growth with Deep Data Dives
A User Experience (UX) Army of One - Jonathan Rubin at NOVA UX Meetup Feb. 12...
How Might We...
Buyer personas & Customer journey
Ad

Viewers also liked (11)

PDF
My Body Shots PR Deck
PDF
WeGreek Pitch Deck
PDF
Pitch Deck for Rockhealth
PPTX
Bidzuku Pitch Deck
PPT
Polyflint pitch deck
PDF
Daily hundred Pitch Deck 2014
PPTX
Pitch deck for Kejahunt
PDF
Big Data Tutorial For Beginners | What Is Big Data | Big Data Tutorial | Hado...
PDF
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
PDF
Airbnb Pitch Deck From 2008
PDF
Linkedin Series B Pitch Deck
My Body Shots PR Deck
WeGreek Pitch Deck
Pitch Deck for Rockhealth
Bidzuku Pitch Deck
Polyflint pitch deck
Daily hundred Pitch Deck 2014
Pitch deck for Kejahunt
Big Data Tutorial For Beginners | What Is Big Data | Big Data Tutorial | Hado...
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Airbnb Pitch Deck From 2008
Linkedin Series B Pitch Deck
Ad

Similar to Let's build an Airport – How to estimate large scale projects (20)

PPTX
Machine Learning and Social Good
PDF
How to improve Customer Engagement
DOCX
ProposalP2E-Doc
PDF
Data Mapping Customer Touchpoints - Dawn of the Data Age Lecture Series
PDF
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
PDF
UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
PDF
Data Driven Product Vision - Dawn of the Data Age Lecture Series
PDF
MVP Cloud OS Week: Data Insights Keynote
PDF
Justus Brown, Chief Product Officer, Founders Factory - User-Led Product Inno...
PDF
Cmmaao communication-plan-pmi-pmp
PDF
Cmmaao communication-plan-pmi-pmp
PDF
Cmmaao communication-plan-pmi-pmp
PDF
Cmmaao communication-plan-pmi-pmp
PDF
Cmmaao communication-plan-pmi-pmp
PDF
Cmmaao communication-plan-pmi-pmp
PDF
Flexter Pitch Oct 2020
PDF
PDF
The Data Science Process
PPTX
Scheduling of a five story residential apartment project
PDF
Capabilities deck 2019 slideshare
Machine Learning and Social Good
How to improve Customer Engagement
ProposalP2E-Doc
Data Mapping Customer Touchpoints - Dawn of the Data Age Lecture Series
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
Data Driven Product Vision - Dawn of the Data Age Lecture Series
MVP Cloud OS Week: Data Insights Keynote
Justus Brown, Chief Product Officer, Founders Factory - User-Led Product Inno...
Cmmaao communication-plan-pmi-pmp
Cmmaao communication-plan-pmi-pmp
Cmmaao communication-plan-pmi-pmp
Cmmaao communication-plan-pmi-pmp
Cmmaao communication-plan-pmi-pmp
Cmmaao communication-plan-pmi-pmp
Flexter Pitch Oct 2020
The Data Science Process
Scheduling of a five story residential apartment project
Capabilities deck 2019 slideshare

More from Martin Gude (7)

PDF
And that's about to change! (Service Design Drinks Berlin May 2024)
PDF
Where do you go to my lovely?
PDF
Paint a Picture – Who does your customer become when they use your product?
PDF
Let’s play sesame street! - Embrace the power of asking questions.
PDF
Sick Cycle Carousel
PDF
STRESS. Erkennen, Vermeiden, Bewältigen.
PDF
EuroITV: Predicting future User Behaviour in interactive live TV
And that's about to change! (Service Design Drinks Berlin May 2024)
Where do you go to my lovely?
Paint a Picture – Who does your customer become when they use your product?
Let’s play sesame street! - Embrace the power of asking questions.
Sick Cycle Carousel
STRESS. Erkennen, Vermeiden, Bewältigen.
EuroITV: Predicting future User Behaviour in interactive live TV

Recently uploaded (20)

PPTX
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
PPTX
Probability Distribution, binomial distribution, poisson distribution
PDF
Ôn tập tiếng anh trong kinh doanh nâng cao
PDF
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
PDF
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
PDF
COST SHEET- Tender and Quotation unit 2.pdf
PDF
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
PDF
Power and position in leadershipDOC-20250808-WA0011..pdf
PPTX
ICG2025_ICG 6th steering committee 30-8-24.pptx
PDF
Reconciliation AND MEMORANDUM RECONCILATION
PDF
Training And Development of Employee .pdf
PPTX
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
DOCX
unit 1 COST ACCOUNTING AND COST SHEET
PPTX
Amazon (Business Studies) management studies
PDF
WRN_Investor_Presentation_August 2025.pdf
PDF
Deliverable file - Regulatory guideline analysis.pdf
PDF
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
PPT
Chapter four Project-Preparation material
PDF
Nidhal Samdaie CV - International Business Consultant
PPTX
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
Probability Distribution, binomial distribution, poisson distribution
Ôn tập tiếng anh trong kinh doanh nâng cao
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
COST SHEET- Tender and Quotation unit 2.pdf
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
Power and position in leadershipDOC-20250808-WA0011..pdf
ICG2025_ICG 6th steering committee 30-8-24.pptx
Reconciliation AND MEMORANDUM RECONCILATION
Training And Development of Employee .pdf
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
unit 1 COST ACCOUNTING AND COST SHEET
Amazon (Business Studies) management studies
WRN_Investor_Presentation_August 2025.pdf
Deliverable file - Regulatory guideline analysis.pdf
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
Chapter four Project-Preparation material
Nidhal Samdaie CV - International Business Consultant
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx

Let's build an Airport – How to estimate large scale projects