LeWeb 11 - Fisheye Analytics
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The document details the impact and metrics surrounding the LeWeb '11 event, highlighting its significant media coverage with over 75,000 articles and $4.4 million in editorial marketing value. Twitter emerged as the leading platform for discussion, with peaks in engagement noted on December 7th and 8th. Additionally, it provides insights into top stories, social media impact, and audience engagement across various media channels.
LeWeb 11 - Fisheye Analytics
- 1. We know what is important. We know who is important. Worldwide. Facebook N Online News Blog wi2er Video Fisheye Analy5cs TV Print LeWeb ’11 – 7th to 9th Dec. Images Event’s coverage & highlights Forum We make sense out of media 1
- 2. “leWeb” in Numbers overall Men5ons, Impact, Media shares, etc. The biggest leWeb ever LeWeb Created the biggest news Absolute Spash ever. Total Number of ar5cles 75,880 Editorial Marke5ng $4,447,404 Value Twi2er 72,541 Level of mentions over time News 1,290 Blogs 1,366 Images 152 Facebook 304 Videos 228 5th Dec. – 12th Dec. 2
- 3. Coverage trends over 5me Men5ons, SMI & Reach Reach over time But what does this all mean? Fisheye Analytics does not only measure pure NUMBERS of articles. We analyze the REACH of each publication as well as the SOCIAL IMPACT (SMI) of each article. SMI over time The buzz that has been created by LeWeb clearly appears on these Media Graph charts. LeWeb had its higher number of mentions on its 1st day (7th Dec). Besides that, trends by reach and by Social media impact are consistent with each other: the peak of reach/impact is on the 2nd day of the event (8th Dec), with high scores on the 7th and 9th as well. 5th Dec. – 12th Dec. 3
- 4. Top Stories Clicks and Shareing of Stories Uber got 32 Million Evernote $18 Million a Year Social networking's salad days 3% Apple 4% 1% How much content is for are ending 2% Facebook new plugin real in 70.000 ar[cles? Spo[fy on Android 3% Marissa Mayer over Jobs 5% Flipboard on iPhone Which story created the 5% 3% most tweets likes, shares, Europe has more Start Ups LeWeb buzzes etc...? 1% 2% Google's Schmidt 10% It was the story on Instagram launching on Android which excited the most. 7 of the top 30 ar[cles talked about it. The stories got more than 60% of the Instagram on Android engagement of the top 61% 30 ar[cles. 5th Dec. – 12th Dec. 4
- 5. Karl Lagerfeld – no inspira5on Karl did not inspire too much. During Karl's and Loic's talk there were over 2.000 tweets – but aberwards no one picked up his ideas. Only 80 news ar[cles and 86 blogs discussed Karl. But even those created not a high level of sharing or clicking. Screenshot from LeWeb webpage: www.leweb.net
- 6. Top Ar5cles by Clicks & Shares Time: Instagram Says It’s Working On Android App Cnet: Social networking's salad days are ending, TC: Watch Your Back Pandora, Spo[fy Launches Spo[fy Cnet: Flipboard launches iPhone app Apple Engadget: Spo[fy Radio feature turns into an app, offers NY Times: Despite Economic Slump, Europe Gets More Cnet: Flipboard launches iPhone app Clicks Okezone: Instagram Segera Bergabung di Android Shares The Next Web: Instagram hits 15m users, and has 2 G1: Branca de Neve 'namora' marca da Apple em feira na Gizmodo: So What's Taking Instagram So Long to Hit Telerama: Aller à LeWeb, et revenir The Next Web: Flipboard bites the dust aber its iPhone NY Times: Bits Blog: Despite Economic Slump, Europe Ecrans: LeWeb'11, ce pays où la crise n'existe pas The Next Web: Flipboard tablet downloads top 4.5 The Next Web: Spo[fy compe[tor Deezer to begin roll-‐ 0 200 400 600 800 1000 1200 1400 Social Media Impact 5th Dec. – 12th Dec. 6
- 7. Media Types used Media shares and trend over 5me Share of Media–Trend over time Twitter was clearly leading The main discussions in leWeb. Share of Media–By Mentions Twitter was by far the most used to Media Type. The highest number of mentions was on the 1st day of LeWeb. 5th Dec. – 12th Dec. 7
- 8. Top 3 headlines By Men5ons and SMI Top 3 by headlines – Mentions Mentions is the number of times the title of the article was re-used (copied) by other articles. Top 3 headlines – SMI Social Media Impact (SMI) measures reactions across all sharing channels (such as Facebook Likes and Comments, Comments on News and Blogs, Tweets of the article, Shares on Google Buzz, etc.) 5th Dec. – 12th Dec. 8
- 9. Country Split of coverage Number of Men5ons vs. SMI Country Split – By number of Mentions The main two countries from where LeWeb created coverage were the US followed by France. Also mentions from Canada, Germany, UK and Switzerland had been high (around 1,500 publications/sources over the past 7 days). 5th Dec. – 12th Dec. 9
- 10. Fisheye Analy5cs – more than Numbers Fisheye Analy5cs makes sense out of the media. We see how ar[cles are spreading – worldwide in more then 70 languages. • Who is important? No Name ? • What are they talking? • When should I care? • Is my media strategy working? • Who is my ambassador? No Name • What is my share of voice? • How do I compare with others? • Am I heard? We connect traditional and social media to convert online conversations into YOUR Insights. 10
- 11. Our Clients Our standard tool set of Media Graph and Media Lens are mostly used in PR / Marketing context. Our Press New Metric like Social Media Impact, Reach or EMV has excited more then once the press. 11
- 12. Thank You Lutz.Finger@fisheyeanalytics.com @fisheyeanalytic We make sense out of media 12