Writing for the web 2013
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The document discusses best practices for writing for the web versus radio. It emphasizes getting to the point quickly, using proper grammar and spelling, summarizing sources concisely, including relevant details, and crafting catchy headlines for web writing. Web stories should be timely, add new perspectives to known stories, encourage user participation, and be shareable on social media. Radio stories can be adapted for the web by "webifying" them with multimedia and links. Web-native storytelling signals include creating web-only stories, linking to additional content, embedding multimedia, updating stories over time, curating related materials, using a scannable format, and listening to audience feedback.
Writing for the web 2013
- 1. Wri$ng for the Web January 2013 Ki-‐Min Sung, Digital News Training
- 2. Web wri$ng Webified radio stories Web-‐na@ve storytelling 2
- 3. Online News Cycle 3
- 4. Webify vs. Web-‐na$ve Who is my audience? What is most relevant? What is the best use of my @me? 4
- 5. What doesn’t work… 5
- 6. What doesn’t work… 6
- 7. Visual Medium 7
- 8. What works… 8
- 9. What works… 9
- 10. WEBIFYING RADIO SCRIPTS 10
- 12. Webified Story 12
- 13. Compare ledes Radio: Most people over 50 think they're likely to be healthier and more ac@ve in re@rement than their parents were. That's what people said in a poll conducted by NPR, the Robert Wood Johnson Founda@on and the Harvard School of Public Health. But people may be wrong. Some experts worry that the genera@on now approaching re@rement may actually be less healthy in old age and that could have serious financial consequences for the na@on as a whole. NPR's Julie Rovner reports. JULIE ROVNER: If you want to see what it means to live a long and ac@ve life, look no further than the rec room at the Greenspring Village Re@rement Community in Springfield, Virginia. (SOUNDBITE OF VIDEO GAME) ROVNER: This is the Wii bowling compe@@on for the Northern Virginia Senior Olympics. Up now, the 80 to 99 age group. Given these compe@tors' age, organizers are making a few accommoda@ons.
- 14. Compare ledes Web: Most baby boomers say they're planning on an ac@ve and healthy re@rement, according to a new poll conducted by NPR, the Robert Wood Johnson Founda@on and the Harvard School of Public Health. And, in a switch from earlier years, more than two-‐ thirds recognize the threat of long-‐term care expenses to their financial futures. But some experts worry that when it comes to their health, boomers are s@ll woefully unprepared — or worse, in denial. "The mismatch between how people think the next 10 to 15 years is going to go and what current re@rees experience is something that's very consistent," says Jeff Goldsmith, a health care futurist and author of The Long Baby Boom: An Op2mis2c Vision for a Graying Genera2on, a book about aging baby boomers. "There is no ques@on that one dis@nguishing feature of our genera@on is this extraordinary, almost gene@c op@mism. And the poll results look to me like a lot of that op@mism was drawn from a deep well of self-‐delusion."
- 16. Webifying 16
- 17. 17
- 18. Five Differences: Web vs. Radio Wri$ng 1. Get to the point, tell me why it’s important 2. Grammar and spelling are important 3. You can say it bejer than your source, summarize 4. Details – this proves you know what you’re talking about 5. Headlines majer A LOT 18
- 19. Looking Ahead Not all radio stories are meant to be web stories Try wri@ng web text first – it can even make your broadcast story bejer If you’re not breaking news, what are you adding that will dis@nguish your story Go to where you audience is, don’t expect them to come to you 19
- 20. WEB-‐NATIVE STORYTELLING 7 ways to signal webbiness 20
- 21. Webbiness 21
- 22. 1. Create web-‐only stories 22
- 23. 2. Link out to relevant material 23
- 24. 3. Embed content 24
- 25. 4. Update stories 25
- 26. 4. Cura$on 26
- 27. 5. Make it easy (Scannable) 27
- 28. 6. Let the format fit the story 28
- 29. 7. Listen & respond to your audience 29
- 30. CASE STUDY: KPLU 30
- 31. Web Checklist (must hit at least 2) 1. Is it @mely? (Are we ahead of others?) 2. Are you adding something NEW to a known story? 3. Does it have a unique angle or perspec@ve? 4. Does it ask users to take ac@on or express an opinion? 5. Is it shareable? (Would YOU share it?) 6. Does it celebrate an idea, person or place? 31
- 33. Broadcast first Web first Web days later Broadcast week later
- 34. Web to Air 34
- 35. What to ask… 1. What’s next? 2. Who are the key players? 3. How did we get to this point? 4. Why does this majer? 35
- 36. Ques$ons 36
- 37. Assignment 1. Rewrite a radio story for the web audience 2. Write a web-‐na@ve story Due: COB, Thursday, January 31 dseditorial@npr.org 37