Lightning Talk on Gamification 2014-05-23
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The document is a presentation by Leonardo Abdala on gamification, delivered on May 23, 2014. It discusses the concept of gamification, supported by insights from various experts, emphasizing how game mechanics can engage audiences and make tasks more enjoyable. Key takeaways include the importance of defining clear goals and the potential to make any activity fun through design.
Lightning Talk on Gamification 2014-05-23
- 1. Lightning Talk Gamification: Introduction 2014-05-23 Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494 This was the deck used during the 15- min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T. The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.
- 2. Gamification is the process of using game thinking & mechanics to engage audiences & solve problems Gabe Zichermann 1
- 3. GAMES ? 1. Goal 2. Rules 3. Feedback system 4. Voluntary participation Jane McGonigal 2
- 4. “A game is an opportunity to focus our energy, with relentless optimism, at something we’re good at (or getting better at) and enjoy.” ― Jane McGonigal Gamification makes things more FUN! 3
- 5. FUN Traveling, Going to the movies, Hanging out with friends, Playing games, Spending time with family, Eating food, Having sex... Not FUN Working, Doing taxes, Going to the gym, Dieting, Doing laundry, Diaper changing, Eating vegetables... 4
- 6. Fun vs. Not Fun…? Says who? 5 photo (c) http://www.humboldt.edu/explore/living.html
- 7. It's possible to make anything FUN ― or make them work ― depending on its design6 Video-game: Air Traffic Controller 3 http://en.wikipedia.org/wiki/Air_Traffic_Controller_(video_game)
- 8. But... what does it mean to have FUN? 7
- 9. Drive to... Acquire material goods and experiences that improve one's status relative to others, influence, power Defendidentifying threats, seeking safety, protecting themselves and loved ones as well as one's beliefs and resources from getting damaged Bond feeling of belonging, communicating, forming social relationships and establishing mutually caring commitment Learnsatisfying curiosity, exploring new areas of knowledge, questioning, practicing new skills, pushing boundaries LAWRENCE, Paul R.; NOHRIA, Nitin. Driven: How Human Nature Shapes our Choices. San Francisco: Jossey-Bass, 2001.8
- 11. Flow Csikszentmihalyi, M., Finding Flow, 1997. Fiero 10
- 12. Player types Richard Bartle, 1996. Bartle Test of Gamer Psychology: https://goo.gl/jUdXbI 11
- 13. Player types Michael Wu - 2011 GSummit YouTube: http://goo.gl/HJfmZ5 12
- 14. Speed Camera Lottery By Kevin Richardson
- 16. 13
- 18. Questions?