Introduction to Gamification
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This document discusses gamification, which is applying game mechanics to non-game scenarios to increase engagement. Game mechanics like points, levels, badges, leaderboards, and challenges can motivate users. Gamification can increase use, loyalty, sharing, and identification. The presenter provides examples and best practices for gamification, noting it should not be too simple or point-focused, and should include surprises. Gamification is predicted to grow as a tool for motivating and managing innovation processes in many organizations.
Introduction to Gamification
- 1. GAMI- FICA- TION – a presentation about how we can use game mechanics in areas that aren’t a game Martin Thörnkvist, @thornkvist www.mediaevolution.se C’n’B, Cologne, 23 June 2011
- 2. Agenda Gamification Game mechanics Why gamify? Do’s and dont’s Examples
- 4. ”The process of applying the basic elements that make games fun and engaging to things that aren’t considered a game.” Gamification
- 6. Game mechanics Why we’re playing
- 14. Leaderboards Why we’re playing
- 16. Challenges Why we’re playing
- 20. 5 good reasons Why gamify?
- 21. Increased use Why gamify?
- 23. Increased loyalty Why gamify?
- 24. Influencing use Why gamify?
- 27. Viral sharing Why gamify?
- 30. Identification Why gamify?
- 31. Again, together Mechanics + reasons
- 32. ”It’s the process of implementing game mechanics into non-gaming scenarios in order to better engage audiences and solve problems” Gamification
- 33. Do’s and don’ts What to think about before you start
- 34. It’s hard What to think about before you start
- 36. Not pointification What to think about before you start
- 37. Not too simple What to think about before you start
- 38. Surprise What to think about before you start
- 40. Be concrete What to think about before you start
- 41. Forecast Still on planet earth, but more engaging
- 42. ”while the last decade was the decade of social, this decade will be the decade when the game framework is built” - Seth Priebatsch
- 43. ”By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes” - Gartner
- 44. ”Anywhere there are people to be motivated, you can use gamification. I you’re not, you’re leaving money on the table” - Rajat Paharia
- 45. = Summary Call on the basic human need to compete and play It’s not only about points and badges Think before you implement
- 46. Thanks. martin@mediaevolution.se www.mediaevolution.se @thornkvist