Chaim Shapiro LinkedIn 101 Workshop
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The document outlines a presentation about using LinkedIn effectively for professional networking. It discusses how LinkedIn has evolved from a passive tool to an active networking platform, provides tips for creating an optimal profile to be found online, and how to identify and engage the right professional connections through features like groups, status updates, and endorsements. The presentation also offers insider tricks for using LinkedIn's job search features and understanding company data.
Chaim Shapiro LinkedIn 101 Workshop
- 1. 101 Presented by Chaim Shapiro, M.Ed The Evolution of LinkedIn How to be Found Create Winning Profiles Identify & Engage the Right People Taking it to the Next Level Insider Tricks & Tips Chaim Shapiro, M.Ed LinkedIn and Social Media Consultant chaimshapiro@gmail.com 516-242-0639
- 2. LinkedIn 101 I. From why to how: The evolution of LinkedIn as a networking tool A. No longer a question of why or if, but how B. Build it and they will come? Not anymore! C. There is NO “LinkedIn Fairy” II. Search- so ye shall be found: A. Google me this; Google me that B. I’m on Google, you’re on Google, shouldn’t your students be on Google too? C. Control your Google! Send the messages YOU want to send. III. I’m sold. Now what? A. Create an account B. Produce a professional and meaningful Profile i. A Vanity URL is anything BUT vain ii. Headline: read All about ME iii. Summary with REAL details iv. I’ve got Skills! v. What else can you bring to the party? C. Make sure they find YOU! i. Public Profile settings ii. Tricks to see if your Profile is getting noticed IV. I’m here. I’m visible…now what? A. Three degrees…but you are NOT Kevin Bacon B. Find people that matter i. Go Ramblers! Alumni searches ii. General searches V. Gotcha! Finally! Now what do I do? A. Connection requests that work B. Yes, YOU can! Advanced search of contact’s connections C. Engage-It’s not just for Trekkie’s anymore i. Status Updates: It’s NOT what you had for lunch ii. Groups: Birds of a feather flock together iii. Identify on LinkedIn-Engage on Twitter iv. A moment of silence for LinkedIn Answers VI. Quick insider tricks A. Job Search feature-It’s ALL about who you know B. Skills? What skills? Understanding company data C. Monetize Endorsements. D. To pay or not to pay?