SlideShare a Scribd company logo
LinkedIn Advanced Sales
                         Program

                       Session One
                  How to Structure Your
                     20 Minutes a Day
                  to Generate New Sales



(877) 592-6224                    www.ForwardProgress.net
Using LinkedIn for New Business Development

                            Dean DeLisle
 •     Founder and CEO of Forward Progress, Inc.
 •     Train and Coach over 2,000 people a month
 •     Trained and Coached over 60,000 in Social Network Skills
 •     Over 30 years in Business Coaching, Consulting and Training
 •     Call Center, Internet, eMarketing, Event Management,
 •     Lead Generation, Web Seminars, eLearning, eSelling
 •     Over Two Billion Dollars Sales, over 100 Million Leads, Helped
       Thousands of People using Internet Based Lead
 •     Financial Services, Real Estate, Professional Services, Legal,
       Accounting, Manufacturing, Telecommunications, Technical,
       Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
       Sales…..

(877) 592-6224                                 www.ForwardProgress.net
Game Plan
                    Road Map to Success


      .
     1 LinkedIn Advanced Sales Training – Our
       most popular sales training using LinkedIn,
       which includes two live online 60-min training
       classes. Classes begin today, the second class
       will be next Thursday at noon CST.




(877) 592-6224                         www.ForwardProgress.net
Game Plan
                    Road Map to Success

     2. Live Coach Chat Sessions – where we have
        our expert coaches on the line for 30 minutes
        every Wednesday at noon CST, you can ask for
        as much help as you need. We take members
        on a first come first serve basis, so please
        submit your questions for any upcoming coach
        chat to coach@socialjack.com. Sessions begin
        Next Wednesday, noon CST. You will be
        automatically registered and reminded using our
        GotoWebinar System.


(877) 592-6224                          www.ForwardProgress.net
Game Plan
                     Road Map to Success

     3. Social Jack System Orientation Classes –
        This is a three-part Class to introduce you to the
        exclusive Social Jack Social Network Building
        System. This will show you how to properly build
        and interact with your Social Network to
        increase your sales results for 2013. This
        system can be used with any Social Network
        Platform, however we feature LinkedIn as a
        primary example. Starts Next Tuesday at noon
        CST.


(877) 592-6224                            www.ForwardProgress.net
Game Plan
                      Road Map to Success



     • Gained access to your recordings
     • Downloaded the materials sent
       • Worksheet
       • Language Sheets
       • Assignment Tracker
     • Share with your team
     • Watch recordings
     • Use the materials
                 jamie@forwardprogress.net

(877) 592-6224                               www.ForwardProgress.net
Game Plan
                  Road Map to Success



     • You should have
        • Valid LinkedIn Account (only 1)
        • Stellar Profile
        • Reviewed and Adjusted Setup
        • Built Initial Connections
        • Downloaded Materials
        • Saved Links
        • Reviewed with your Team
        • Calculator

(877) 592-6224                      www.ForwardProgress.net
Game Plan
                   Road Map to Success



     •   Advanced Sales Techniques
     •   Sales Goals and Objectives
     •   Build Your Plan – 20-Minutes a Day
     •   Plan Your Week
     •   Work Your Plan
     •   Measure
     •   Adjust
     •   Keep Active!


(877) 592-6224                      www.ForwardProgress.net
Contest!




(877) 592-6224              www.ForwardProgress.net
Commitment to Results




(877) 592-6224         www.ForwardProgress.net
Sales Goals and Objectives
    •Marketing
        •Leads
        •Traffic
        •Registrations
        •Friends
        •Connections
        •Comments
    •Sales
        •Dials
        •Clicks
        •Connections
        •Appointments
        •Proposals
        •Closes


(877) 592-6224           www.ForwardProgress.net
Sales Goals and Objectives




(877) 592-6224        www.ForwardProgress.net
Objectives – What’s Possible
  1.    Number of current contacts in your database? _____
  2.    ____% or _____ people that feed you referrals or
        bring you direct business monthly?
  3.    Average transaction amount earned $______?
  4.    Total monthly volume calculated on referrals
        (#2 x #3)= $_____?
  5.    Growth
          a) 20-Minutes a day
          b) work social network
  6.   In 20-min a day you can generate 4 referrals – 25%
       close ratio brings one more per day how much
       additional revenue does that generate $______?
(877) 592-6224                          www.ForwardProgress.net
Objectives – What’s Possible
  1.   Number of current contacts in your database. 200
  2.   10% or 20 people that feed you referrals or bring you
       direct business monthly.
  3.   Average transaction amount earned. $ 2,500
  4.   Total monthly volume on referrals (#2 x #3)= $ 50,000
  5.   Growth
         a) 20 Minutes a day
         b) work social network
  6.   In 20-min a day you can generate 4 referrals – 25%
       close ratio brings one more per day, increase in
       revenue would be $ 12,500weekly x 4 = $ 50,000.

(877) 592-6224                          www.ForwardProgress.net
Objectives = Your Goal
                     = Destination
  How many appointments do you need per week?

  What type?
    • Qualified
    • Referrals
    • Partners
    • Hubs/Networkers




(877) 592-6224                     www.ForwardProgress.net
Work it – Score it!




                                    4 Weeks of Sample
                                       Activity Mix



(877) 592-6224                  www.ForwardProgress.net
Current State vs. Ideal State
        • Cognitive Learning
        • Current State
        • Ideal State

     Kaizen events are multi-day
     improvement activities aimed at creating
     change to a process. During the event,
     the improvement team understands the
     current state, defines an ideal state and
     then develops a plan to create change
     headed in the direction of the ideal
     state.
(877) 592-6224                                   www.ForwardProgress.net
Authenticity Defined

                 Authenticity is ….




(877) 592-6224                  www.ForwardProgress.net
Authenticity Defined
        • Genuineness
        • Undisputed credibility
        • Real, honest, worthy of belief, sincere
        • True to one’s values, spirit, personality, and
          character despite external pressures
        • Congruence between who you are on the
          inside and how you are on the outside
        • Behavioral integrity – doing what you say
        • Reciprocity, Mutuality

(877) 592-6224                             www.ForwardProgress.net
Engagement Continuum v3
                                              Consciousness; Tied
                                                 to Yearning,
                                                  Emotions


Disengaged                 Mis-Engaging                                       Engaging


 Comatose           Kind of                   Activity not
 • Asleep           Sort of                                                     Deep            Transformative
                                                tied to        Engaged
 • Spaced out                                                                Engagement          Engagement
                    • Autopilot                yearning
 • Psychotic




                Phatic:           Factual:       Evaluative:   Gut Level:      Peak: *
                social            objective      opinion &     emotions,       What do
                niceties          data           judgment      heartfelt       you care
                                                                               about?

                                  Dr. Bob Wright – Wright Leadership Institute
  (877) 592-6224                                                  www.ForwardProgress.net
                     *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman
Network Science
      Node: Individual
      Link: Connection between two nodes
      Cluster: Several linked nodes
      Hub: Large cluster, several clusters



          Courtesy of US Army

(877) 592-6224                        www.ForwardProgress.net
Network Science




(877) 592-6224              www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
What is your real Social Reach?




• How many LinkedIn Connections ____________
• How many Facebook LikesFriends __________
• Total _____________ x121.5 _____ x 52.4 _______


• = Your Estimated Total Social Reach __________

(877) 592-6224                       www.ForwardProgress.net
Mining Your Network Gold
        •    What does the best person in your
             network look like?
        •    What does the worst person in your
             network look like?


                 What does your target
                      look like?

(877) 592-6224                            www.ForwardProgress.net
Network Science – Best Relationships
                                              List Top 5
                                              People
                                              List Top
                                              10 People
                                              List Top
                                              25 People




      1. What % of your business Volume do you get from the Top 5?
      2. What % of your business volume do you get from the Next
         Level?
      3. What % of your business volume do you get from the outer
         layer?
(877) 592-6224                                   www.ForwardProgress.net
Network Science

                  HUB?             HUB?



       HUB?              YOU!
                                           HUB?



                 HUB?
                                HUB?



(877) 592-6224                     www.ForwardProgress.net
Your Ideal 40 or ID40
             These are the “Ideal 40 People” in your
          network who will serve your destination. You
           will have the most in depth relationship and
           rapport with these people and they will help
           you in your career path. This is an evolving
        list of ranked connections. These connections
         can change in rank or be removed if it proves
         that there are others that seem to be a better
         fit. It does not mean that you will not maintain
         contact or relationship with them, you will just
        focus on working with the Top ID40 to achieve
                    your ideal sales destination.
(877) 592-6224                             www.ForwardProgress.net
Your Ideal 40 or ID40




(877) 592-6224                  www.ForwardProgress.net
Schedule IT – Social Jack Time
                     20 Min a Day!




(877) 592-6224                  www.ForwardProgress.net
Please Log into
         LinkedIn Now…

(877) 592-6224     www.ForwardProgress.net
Work it – 20 Min Max!




                                4 Weeks of Sample
                                   Activity Mix



(877) 592-6224              www.ForwardProgress.net
HOME PAGE
                   SCAN




(877) 592-6224               www.ForwardProgress.net
Decide!




(877) 592-6224             www.ForwardProgress.net
VALUE BASED
                 Status Updates
                              POSTING




(877) 592-6224              www.ForwardProgress.net
Work it – 20 Min Max!




                                4 Weeks of Sample
                                   Activity Mix



(877) 592-6224              www.ForwardProgress.net
Flipping on the Add!




(877) 592-6224                 www.ForwardProgress.net
Work it – 20 Min Max!




                                4 Weeks of Sample
                                   Activity Mix



(877) 592-6224              www.ForwardProgress.net
Add Targeted-Trusted Connections




(877) 592-6224            www.ForwardProgress.net
Send Yourself Leads!




(877) 592-6224             www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
2 Old – 2 New
  2 of your newest connections (#1)
  2 of your oldest connections (#1)
  1 within your reach (#2 – Network Diving)




(877) 592-6224                         www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
Set the Hook




(877) 592-6224             www.ForwardProgress.net
Your Social Sales System!
 1. Determine your Appointment Goal
 2. Commit to your activities for the week
 3. Schedule it in your calendar
 4. Do it!




(877) 592-6224                       www.ForwardProgress.net
Assignments
 1. Confirm Your Goals
 2. Commit to your activities for the week
 3. Schedule it in your calendar
 4. Do it!




(877) 592-6224                       www.ForwardProgress.net
Contest!




(877) 592-6224              www.ForwardProgress.net
Contest!
              Win a One-on-One Sales
            Coaching Session - $200 Value
              First One to Turn In 2 Appointments using
                          todays techniques
             1. Need Name of confirmed appointment
             2. Appointment Date/Time
             3. Technique Used
             4. Email to meagan@forwardprogress.net

(877) 592-6224                           www.ForwardProgress.net
Let’s Connect!
  TWITTER: http://twitter.com/deandelisle
  FACEBOOK: http://facebook.com/deandelisle
  LinkedIn: http://www.LinkedIn.com/in/deandelisle

       dean@forwardprogress.NET
                 FOLLOW THROUGH!
       Join our Fan Page for access to upcoming classes -
         http://www.facebook.com/ForwardProgress


(877) 592-6224                                 www.ForwardProgress.net

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Linked in advanced sales training session one - how to work your 20 minutes a day productively advanced - begin to build your plan 031413

  • 1. LinkedIn Advanced Sales Program Session One How to Structure Your 20 Minutes a Day to Generate New Sales (877) 592-6224 www.ForwardProgress.net
  • 2. Using LinkedIn for New Business Development Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 60,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
  • 3. Game Plan Road Map to Success . 1 LinkedIn Advanced Sales Training – Our most popular sales training using LinkedIn, which includes two live online 60-min training classes. Classes begin today, the second class will be next Thursday at noon CST. (877) 592-6224 www.ForwardProgress.net
  • 4. Game Plan Road Map to Success 2. Live Coach Chat Sessions – where we have our expert coaches on the line for 30 minutes every Wednesday at noon CST, you can ask for as much help as you need. We take members on a first come first serve basis, so please submit your questions for any upcoming coach chat to coach@socialjack.com. Sessions begin Next Wednesday, noon CST. You will be automatically registered and reminded using our GotoWebinar System. (877) 592-6224 www.ForwardProgress.net
  • 5. Game Plan Road Map to Success 3. Social Jack System Orientation Classes – This is a three-part Class to introduce you to the exclusive Social Jack Social Network Building System. This will show you how to properly build and interact with your Social Network to increase your sales results for 2013. This system can be used with any Social Network Platform, however we feature LinkedIn as a primary example. Starts Next Tuesday at noon CST. (877) 592-6224 www.ForwardProgress.net
  • 6. Game Plan Road Map to Success • Gained access to your recordings • Downloaded the materials sent • Worksheet • Language Sheets • Assignment Tracker • Share with your team • Watch recordings • Use the materials jamie@forwardprogress.net (877) 592-6224 www.ForwardProgress.net
  • 7. Game Plan Road Map to Success • You should have • Valid LinkedIn Account (only 1) • Stellar Profile • Reviewed and Adjusted Setup • Built Initial Connections • Downloaded Materials • Saved Links • Reviewed with your Team • Calculator (877) 592-6224 www.ForwardProgress.net
  • 8. Game Plan Road Map to Success • Advanced Sales Techniques • Sales Goals and Objectives • Build Your Plan – 20-Minutes a Day • Plan Your Week • Work Your Plan • Measure • Adjust • Keep Active! (877) 592-6224 www.ForwardProgress.net
  • 9. Contest! (877) 592-6224 www.ForwardProgress.net
  • 10. Commitment to Results (877) 592-6224 www.ForwardProgress.net
  • 11. Sales Goals and Objectives •Marketing •Leads •Traffic •Registrations •Friends •Connections •Comments •Sales •Dials •Clicks •Connections •Appointments •Proposals •Closes (877) 592-6224 www.ForwardProgress.net
  • 12. Sales Goals and Objectives (877) 592-6224 www.ForwardProgress.net
  • 13. Objectives – What’s Possible 1. Number of current contacts in your database? _____ 2. ____% or _____ people that feed you referrals or bring you direct business monthly? 3. Average transaction amount earned $______? 4. Total monthly volume calculated on referrals (#2 x #3)= $_____? 5. Growth a) 20-Minutes a day b) work social network 6. In 20-min a day you can generate 4 referrals – 25% close ratio brings one more per day how much additional revenue does that generate $______? (877) 592-6224 www.ForwardProgress.net
  • 14. Objectives – What’s Possible 1. Number of current contacts in your database. 200 2. 10% or 20 people that feed you referrals or bring you direct business monthly. 3. Average transaction amount earned. $ 2,500 4. Total monthly volume on referrals (#2 x #3)= $ 50,000 5. Growth a) 20 Minutes a day b) work social network 6. In 20-min a day you can generate 4 referrals – 25% close ratio brings one more per day, increase in revenue would be $ 12,500weekly x 4 = $ 50,000. (877) 592-6224 www.ForwardProgress.net
  • 15. Objectives = Your Goal = Destination How many appointments do you need per week? What type? • Qualified • Referrals • Partners • Hubs/Networkers (877) 592-6224 www.ForwardProgress.net
  • 16. Work it – Score it! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
  • 17. Current State vs. Ideal State • Cognitive Learning • Current State • Ideal State Kaizen events are multi-day improvement activities aimed at creating change to a process. During the event, the improvement team understands the current state, defines an ideal state and then develops a plan to create change headed in the direction of the ideal state. (877) 592-6224 www.ForwardProgress.net
  • 18. Authenticity Defined Authenticity is …. (877) 592-6224 www.ForwardProgress.net
  • 19. Authenticity Defined • Genuineness • Undisputed credibility • Real, honest, worthy of belief, sincere • True to one’s values, spirit, personality, and character despite external pressures • Congruence between who you are on the inside and how you are on the outside • Behavioral integrity – doing what you say • Reciprocity, Mutuality (877) 592-6224 www.ForwardProgress.net
  • 20. Engagement Continuum v3 Consciousness; Tied to Yearning, Emotions Disengaged Mis-Engaging Engaging Comatose Kind of Activity not • Asleep Sort of Deep Transformative tied to Engaged • Spaced out Engagement Engagement • Autopilot yearning • Psychotic Phatic: Factual: Evaluative: Gut Level: Peak: * social objective opinion & emotions, What do niceties data judgment heartfelt you care about? Dr. Bob Wright – Wright Leadership Institute (877) 592-6224 www.ForwardProgress.net *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman
  • 21. Network Science Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Courtesy of US Army (877) 592-6224 www.ForwardProgress.net
  • 22. Network Science (877) 592-6224 www.ForwardProgress.net
  • 23. (877) 592-6224 www.ForwardProgress.net
  • 24. What is your real Social Reach? • How many LinkedIn Connections ____________ • How many Facebook LikesFriends __________ • Total _____________ x121.5 _____ x 52.4 _______ • = Your Estimated Total Social Reach __________ (877) 592-6224 www.ForwardProgress.net
  • 25. Mining Your Network Gold • What does the best person in your network look like? • What does the worst person in your network look like? What does your target look like? (877) 592-6224 www.ForwardProgress.net
  • 26. Network Science – Best Relationships List Top 5 People List Top 10 People List Top 25 People 1. What % of your business Volume do you get from the Top 5? 2. What % of your business volume do you get from the Next Level? 3. What % of your business volume do you get from the outer layer? (877) 592-6224 www.ForwardProgress.net
  • 27. Network Science HUB? HUB? HUB? YOU! HUB? HUB? HUB? (877) 592-6224 www.ForwardProgress.net
  • 28. Your Ideal 40 or ID40 These are the “Ideal 40 People” in your network who will serve your destination. You will have the most in depth relationship and rapport with these people and they will help you in your career path. This is an evolving list of ranked connections. These connections can change in rank or be removed if it proves that there are others that seem to be a better fit. It does not mean that you will not maintain contact or relationship with them, you will just focus on working with the Top ID40 to achieve your ideal sales destination. (877) 592-6224 www.ForwardProgress.net
  • 29. Your Ideal 40 or ID40 (877) 592-6224 www.ForwardProgress.net
  • 30. Schedule IT – Social Jack Time 20 Min a Day! (877) 592-6224 www.ForwardProgress.net
  • 31. Please Log into LinkedIn Now… (877) 592-6224 www.ForwardProgress.net
  • 32. Work it – 20 Min Max! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
  • 33. HOME PAGE SCAN (877) 592-6224 www.ForwardProgress.net
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  • 38. Work it – 20 Min Max! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
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  • 41. (877) 592-6224 www.ForwardProgress.net
  • 42. 2 Old – 2 New  2 of your newest connections (#1)  2 of your oldest connections (#1)  1 within your reach (#2 – Network Diving) (877) 592-6224 www.ForwardProgress.net
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  • 46. Set the Hook (877) 592-6224 www.ForwardProgress.net
  • 47. Your Social Sales System! 1. Determine your Appointment Goal 2. Commit to your activities for the week 3. Schedule it in your calendar 4. Do it! (877) 592-6224 www.ForwardProgress.net
  • 48. Assignments 1. Confirm Your Goals 2. Commit to your activities for the week 3. Schedule it in your calendar 4. Do it! (877) 592-6224 www.ForwardProgress.net
  • 49. Contest! (877) 592-6224 www.ForwardProgress.net
  • 50. Contest! Win a One-on-One Sales Coaching Session - $200 Value First One to Turn In 2 Appointments using todays techniques 1. Need Name of confirmed appointment 2. Appointment Date/Time 3. Technique Used 4. Email to meagan@forwardprogress.net (877) 592-6224 www.ForwardProgress.net
  • 51. Let’s Connect!  TWITTER: http://twitter.com/deandelisle  FACEBOOK: http://facebook.com/deandelisle  LinkedIn: http://www.LinkedIn.com/in/deandelisle dean@forwardprogress.NET FOLLOW THROUGH! Join our Fan Page for access to upcoming classes - http://www.facebook.com/ForwardProgress (877) 592-6224 www.ForwardProgress.net