SlideShare a Scribd company logo
LinkedIn Advanced Sales
                         Program

                        Session One
                 How to Structure Your 20
                         Minutes a
                 Day to Generate New Sales



(877) 592-6224                     www.ForwardProgress.net
Using LinkedIn for New Business Development

                             Dean	
  DeLisle	
  
 •      Founder and CEO of Forward Progress, Inc.
 •      Train and Coach over 2,000 people a month
 •      Trained and Coached over 60,000 in Social Network Skills
 •      Over 30 years in Business Coaching, Consulting and Training
 •      Call Center, Internet, eMarketing, Event Management,
 •      Lead Generation, Web Seminars, eLearning, eSelling
 •      Over Two Billion Dollars Sales, over 100 Million Leads, Helped
        Thousands of People using Internet Based Lead
 •      Financial Services, Real Estate, Professional Services, Legal,
        Accounting, Manufacturing, Telecommunications, Technical,
        Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
        Sales…..

(877) 592-6224                                     www.ForwardProgress.net
Game Plan
                          Road Map to Success
	
  	
  

            .
	
  
	
  	
     1 LinkedIn Advanced Sales Training – Our
             most popular sales training using LinkedIn,
             which includes two live online 60-min training
             classes. Classes begin today, the second class
             will be next Thursday, January 17th at noon CST.




      (877) 592-6224                          www.ForwardProgress.net
Game Plan
                          Road Map to Success
	
  	
  
	
         2. Live Coach Chat Sessions – where we have
	
  	
  
              our expert coaches on the line for 30 minutes
              every Wednesday at noon CST, you can ask for
              as much help as you need. We take members
              on a first come first serve basis, so please
              submit your questions for any upcoming coach
              chat to coach@socialjack.com. Sessions begin
              January 16, noon CST. You will be automatically
              registered and reminded using our GotoWebinar
              System.


      (877) 592-6224                          www.ForwardProgress.net
Game Plan
                           Road Map to Success
	
  	
  
	
         3. Social Jack System Orientation Classes –
	
  	
  
              This is a three-part Class to introduce you to the
              exclusive Social Jack Social Network Building
              System. This will show you how to properly build
              and interact with your Social Network to
              increase your sales results for 2013. This
              system can be used with any Social Network
              Platform, however we feature LinkedIn as a
              primary example. Starts Tuesday, January 15 at
              noon CST.


      (877) 592-6224                            www.ForwardProgress.net
Game Plan
                       Road Map to Success



     •  Gained access to your recordings
     •  Downloaded the materials sent
        •  Worksheet
        •  Language Sheets
        •  Slides for beginner and these classes
     •  Share with your team
     •  Watch recordings
     •  Use the materials
                 meagan@forwardprogress.net

(877) 592-6224                                www.ForwardProgress.net
Game Plan
                   Road Map to Success



     •  You should have
         •  Valid LinkedIn Account (only 1)
         •  Stellar Profile
         •  Reviewed and Adjusted Setup
         •  Built Initial Connections
         •  Downloaded Materials
         •  Saved Links
         •  Reviewed with your Team


(877) 592-6224                       www.ForwardProgress.net
Game Plan
                           Road Map to Success
	
  	
  
	
  
	
  	
  
           •    Advanced Sales Techniques
           •    Sales Goals and Objectives
           •    Build Your Plan – 20-Minutes a Day
           •    Plan Your Week
           •    Work Your Plan
           •    Measure
           •    Adjust
           •    Keep Active!


      (877) 592-6224                        www.ForwardProgress.net
Contest!




(877) 592-6224              www.ForwardProgress.net
Commitment to Results




(877) 592-6224         www.ForwardProgress.net
Sales Goals and Objectives
    • Marketing
         • Leads
         • Traffic
         • Registrations
         • Friends
         • Connections
         • Comments
    • Sales
         • Dials
         • Clicks
         • Connections
         • Appointments
         • Proposals
         • Closes


(877) 592-6224             www.ForwardProgress.net
Sales Goals and Objectives




(877) 592-6224        www.ForwardProgress.net
Objectives – What’s Possible
  1.  Number of current contacts in your database? _____
  2.  ____% or _____ people that feed you referrals or
      bring you direct business monthly?
  3.  Average transaction amount earned $______?
  4.  Total monthly volume calculated on referrals
      (#2 x #3)= $_____?
  5.  Growth
        a)  20-Minutes a day
        b)  work social network
  6.  In 20-min a day you can generate 4 referrals – 25%
      close ratio brings one more per day how much
      additional revenue does that generate $______?
(877) 592-6224                        www.ForwardProgress.net
Objectives – What’s Possible
  1.  Number of current contacts in your database. 200
  2.  10% or 20 people that feed you referrals or bring you
      direct business monthly.
  3.  Average transaction amount earned. $ 2,500
  4.  Total monthly volume on referrals (#2 x #3)= $ 50,000
  5.  Growth
        a)  20 Minutes a day
        b)  work social network
  6.  In 20-min a day you can generate 4 referrals – 25%
      close ratio brings one more per day, increase in
      revenue would be $ 12,500weekly x 4 = $ 50,000.

(877) 592-6224                         www.ForwardProgress.net
Objectives = Your Goal
                     = Destination
  How many appointments do you need per week?

  What type?
    •  Qualified
    •  Referrals
    •  Partners
    •  Hubs/Networkers




(877) 592-6224                     www.ForwardProgress.net
Work it – Score it!




                                    4 Weeks of Sample
                                       Activity Mix



(877) 592-6224                  www.ForwardProgress.net
Current State vs. Ideal State
        •  Cognitive Learning
        •  Current State
        •  Ideal State

     Kaizen events are multi-day
     improvement activities aimed at creating
     change to a process. During the event,
     the improvement team understands the
     current state, defines an ideal state and
     then develops a plan to create change
     headed in the direction of the ideal
     state.
(877) 592-6224                                   www.ForwardProgress.net
Authenticity Defined

                 Authenticity is ….




(877) 592-6224                  www.ForwardProgress.net
Authenticity Defined
        •  Genuineness
        •  Undisputed credibility
        •  Real, honest, worthy of belief, sincere
        •  True to one’s values, spirit, personality, and
           character despite external pressures
        •  Congruence between who you are on the
           inside and how you are on the outside
        •  Behavioral integrity – doing what you say
        •  Reciprocity, Mutuality

(877) 592-6224                             www.ForwardProgress.net
Engagement Continuum v3"
                                                                Consciousness; Tied
                                                               to Yearning, Emotions



Disengaged                                  Mis-Engaging                                                                   Engaging


 Comatose	
                       Kind	
  of	
  	
             Activity	
  not	
  
                                  Sort	
  of	
                                                                              Deep	
                   Transformative	
  
 • 	
  Asleep	
                                                  tied	
  to	
                Engaged	
  
 • 	
  Spaced	
  out	
                                                                                                   Engagement	
                 Engagement	
  
 • 	
  Psychotic	
                • Autopilot	
                 yearning	
  




                           Pha4c:	
  	
             Factual:	
      Evalua4ve:	
             Gut	
  Level:	
  	
            Peak:	
  *	
  
                           social	
  	
             objec5ve	
      opinion	
  &	
           emo5ons,	
  	
                 What	
  do	
  	
  
                           nice5es	
                data	
          judgment	
               hear@elt	
                     you	
  care	
  
                           	
                       	
              	
                                                      about?	
  	
  

                                                    Dr. Bob Wright – Wright Leadership Institute
   (877) 592-6224                                                                   www.ForwardProgress.net
                                   *Terms	
  from	
  Click:	
  The	
  Magic	
  of	
  Instant	
  Connec4ons	
  by	
  Ori	
  &	
  Rom	
  Brafman	
  
Mining Your Network Gold
        •    What does the best person in your
             network look like?
        •    What does the worst person in your
             network look like?




(877) 592-6224                            www.ForwardProgress.net
_____________________________________________________________
______________________________________________________________
                     _____________________________________________________________




        Network of a Network
         Elements Science
Elements of a Network       ode: Individual

       ode: Individual Link:
       Node: Individual Connection between two nodes
                           Cluster: Several linked nodes
      Link: Connection Large cluster or several clusters
                       Hub: between two nodes
     Link: Connection between two nodes

     Cluster: Several linked linked
      Cluster: Several nodes               nodes

     Hub: Large cluster or several clusters clusters
      Hub: Large cluster, several



           Courtesy of US Army

 (877) 592-6224                                        www.ForwardProgress.net
Network Science




(877) 592-6224              www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
What is your real Social Reach?




•  How many LinkedIn Connections ____________
•  How many Facebook LikesFriends __________
•  Total _____________ x121.5 _____ x 52.4 _______


•  = Your Estimated Total Social Reach __________

(877) 592-6224                       www.ForwardProgress.net
Network Science – Best Relationships
                                               List	
  Top	
  5	
  
                                               People	
  
                                               List	
  Top	
  
                                               10	
  People	
  
                                               List	
  Top	
  
                                               25	
  People	
  




      1.  What % of your business Volume do you get from the Top 5?
      2.  What % of your business volume do you get from the Next
          Level?
      3.  What % of your business volume do you get from the outer
          layer?
(877) 592-6224                                      www.ForwardProgress.net
Network Science

                  HUB?             HUB?



       HUB?              YOU!
                                           HUB?



                 HUB?
                                HUB?



(877) 592-6224                     www.ForwardProgress.net
Your Ideal 40 or ID40
              These are the “Ideal 40 People” in your
           network who will serve your destination. You
            will have the most in depth relationship and
            rapport with these people and they will help
            you in your career path. This is an evolving
         list of ranked connections. These connections
          can change in rank or be removed if it proves
          that there are others that seem to be a better
          fit. It does not mean that you will not maintain
          contact or relationship with them, you will just
                focus on working with the Top ID40 to
                 achieve your ideal sales destination.
(877) 592-6224                              www.ForwardProgress.net
Your Ideal 40 or ID40




(877) 592-6224                  www.ForwardProgress.net
Schedule IT – Social Jack Time
                     20 Min a Day!




(877) 592-6224                  www.ForwardProgress.net
 Please Log into
         LinkedIn Now…

(877) 592-6224      www.ForwardProgress.net
Work it – 20 Min Max!




                                4 Weeks of Sample
                                   Activity Mix



(877) 592-6224              www.ForwardProgress.net
HOME PAGE
                   SCAN




(877) 592-6224               www.ForwardProgress.net
Decide!




(877) 592-6224             www.ForwardProgress.net
VALUE BASED
                 Status	
  Updates
                                 	
  
                                   POSTING




(877) 592-6224                   www.ForwardProgress.net
Work it – 20 Min Max!




                                4 Weeks of Sample
                                   Activity Mix



(877) 592-6224              www.ForwardProgress.net
Flipping on the Add!




(877) 592-6224                 www.ForwardProgress.net
Work it – 20 Min Max!




                                4 Weeks of Sample
                                   Activity Mix



(877) 592-6224              www.ForwardProgress.net
Add Targeted-Trusted Connections




(877) 592-6224            www.ForwardProgress.net
Send Yourself Leads!




(877) 592-6224             www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
2 Old – 2 New
   2 of your newest connections (#1)
   2 of your oldest connections (#1)
   1 within your reach (#2 – Network Diving)




(877) 592-6224                          www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
(877) 592-6224   www.ForwardProgress.net
Set the Hook




(877) 592-6224             www.ForwardProgress.net
Your Social Sales System!
 1.  Determine your Appointment Goal
 2.  Commit to your activities for the week
 3.  Schedule it in your calendar
 4.  Do it!




(877) 592-6224                        www.ForwardProgress.net
Assignments
 1.  Confirm Your Goals
 2.  Commit to your activities for the week
 3.  Schedule it in your calendar
 4.  Do it!




(877) 592-6224                        www.ForwardProgress.net
Contest!




(877) 592-6224              www.ForwardProgress.net
Contest!
              Win a One-on-One Sales
            Coaching Session - $200 Value
              First One to Turn In 2 Appointments using
                          todays techniques
             1.  Need Name of confirmed appointment
             2.  Appointment Date/Time
             3.  Technique Used
             4.  Email to meagan@forwardprogress.net

(877) 592-6224                           www.ForwardProgress.net
Let’s Connect!
   TWITTER: http://twitter.com/deandelisle
   FACEBOOK: http://facebook.com/deandelisle
   LinkedIn: http://www.LinkedIn.com/in/deandelisle

       dean@forwardprogress.NET
       	
           FOLLOW	
  THROUGH!	
  
       Join	
  our	
  Fan	
  Page	
  for	
  access	
  to	
  upcoming	
  classes	
  -­‐	
  
         http://www.facebook.com/ForwardProgress	
  	
  

(877) 592-6224                                                           www.ForwardProgress.net

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Linked in advanced sales training session one - how to work your 20 minutes a day productively advanced - build your plan 011013

  • 1. LinkedIn Advanced Sales Program Session One How to Structure Your 20 Minutes a Day to Generate New Sales (877) 592-6224 www.ForwardProgress.net
  • 2. Using LinkedIn for New Business Development Dean  DeLisle   •  Founder and CEO of Forward Progress, Inc. •  Train and Coach over 2,000 people a month •  Trained and Coached over 60,000 in Social Network Skills •  Over 30 years in Business Coaching, Consulting and Training •  Call Center, Internet, eMarketing, Event Management, •  Lead Generation, Web Seminars, eLearning, eSelling •  Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead •  Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
  • 3. Game Plan Road Map to Success     .       1 LinkedIn Advanced Sales Training – Our most popular sales training using LinkedIn, which includes two live online 60-min training classes. Classes begin today, the second class will be next Thursday, January 17th at noon CST. (877) 592-6224 www.ForwardProgress.net
  • 4. Game Plan Road Map to Success       2. Live Coach Chat Sessions – where we have     our expert coaches on the line for 30 minutes every Wednesday at noon CST, you can ask for as much help as you need. We take members on a first come first serve basis, so please submit your questions for any upcoming coach chat to coach@socialjack.com. Sessions begin January 16, noon CST. You will be automatically registered and reminded using our GotoWebinar System. (877) 592-6224 www.ForwardProgress.net
  • 5. Game Plan Road Map to Success       3. Social Jack System Orientation Classes –     This is a three-part Class to introduce you to the exclusive Social Jack Social Network Building System. This will show you how to properly build and interact with your Social Network to increase your sales results for 2013. This system can be used with any Social Network Platform, however we feature LinkedIn as a primary example. Starts Tuesday, January 15 at noon CST. (877) 592-6224 www.ForwardProgress.net
  • 6. Game Plan Road Map to Success •  Gained access to your recordings •  Downloaded the materials sent •  Worksheet •  Language Sheets •  Slides for beginner and these classes •  Share with your team •  Watch recordings •  Use the materials meagan@forwardprogress.net (877) 592-6224 www.ForwardProgress.net
  • 7. Game Plan Road Map to Success •  You should have •  Valid LinkedIn Account (only 1) •  Stellar Profile •  Reviewed and Adjusted Setup •  Built Initial Connections •  Downloaded Materials •  Saved Links •  Reviewed with your Team (877) 592-6224 www.ForwardProgress.net
  • 8. Game Plan Road Map to Success           •  Advanced Sales Techniques •  Sales Goals and Objectives •  Build Your Plan – 20-Minutes a Day •  Plan Your Week •  Work Your Plan •  Measure •  Adjust •  Keep Active! (877) 592-6224 www.ForwardProgress.net
  • 9. Contest! (877) 592-6224 www.ForwardProgress.net
  • 10. Commitment to Results (877) 592-6224 www.ForwardProgress.net
  • 11. Sales Goals and Objectives • Marketing • Leads • Traffic • Registrations • Friends • Connections • Comments • Sales • Dials • Clicks • Connections • Appointments • Proposals • Closes (877) 592-6224 www.ForwardProgress.net
  • 12. Sales Goals and Objectives (877) 592-6224 www.ForwardProgress.net
  • 13. Objectives – What’s Possible 1.  Number of current contacts in your database? _____ 2.  ____% or _____ people that feed you referrals or bring you direct business monthly? 3.  Average transaction amount earned $______? 4.  Total monthly volume calculated on referrals (#2 x #3)= $_____? 5.  Growth a)  20-Minutes a day b)  work social network 6.  In 20-min a day you can generate 4 referrals – 25% close ratio brings one more per day how much additional revenue does that generate $______? (877) 592-6224 www.ForwardProgress.net
  • 14. Objectives – What’s Possible 1.  Number of current contacts in your database. 200 2.  10% or 20 people that feed you referrals or bring you direct business monthly. 3.  Average transaction amount earned. $ 2,500 4.  Total monthly volume on referrals (#2 x #3)= $ 50,000 5.  Growth a)  20 Minutes a day b)  work social network 6.  In 20-min a day you can generate 4 referrals – 25% close ratio brings one more per day, increase in revenue would be $ 12,500weekly x 4 = $ 50,000. (877) 592-6224 www.ForwardProgress.net
  • 15. Objectives = Your Goal = Destination How many appointments do you need per week? What type? •  Qualified •  Referrals •  Partners •  Hubs/Networkers (877) 592-6224 www.ForwardProgress.net
  • 16. Work it – Score it! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
  • 17. Current State vs. Ideal State •  Cognitive Learning •  Current State •  Ideal State Kaizen events are multi-day improvement activities aimed at creating change to a process. During the event, the improvement team understands the current state, defines an ideal state and then develops a plan to create change headed in the direction of the ideal state. (877) 592-6224 www.ForwardProgress.net
  • 18. Authenticity Defined Authenticity is …. (877) 592-6224 www.ForwardProgress.net
  • 19. Authenticity Defined •  Genuineness •  Undisputed credibility •  Real, honest, worthy of belief, sincere •  True to one’s values, spirit, personality, and character despite external pressures •  Congruence between who you are on the inside and how you are on the outside •  Behavioral integrity – doing what you say •  Reciprocity, Mutuality (877) 592-6224 www.ForwardProgress.net
  • 20. Engagement Continuum v3" Consciousness; Tied to Yearning, Emotions Disengaged Mis-Engaging Engaging Comatose   Kind  of     Activity  not   Sort  of   Deep   Transformative   •   Asleep   tied  to   Engaged   •   Spaced  out   Engagement   Engagement   •   Psychotic   • Autopilot   yearning   Pha4c:     Factual:   Evalua4ve:   Gut  Level:     Peak:  *   social     objec5ve   opinion  &   emo5ons,     What  do     nice5es   data   judgment   hear@elt   you  care         about?     Dr. Bob Wright – Wright Leadership Institute (877) 592-6224 www.ForwardProgress.net *Terms  from  Click:  The  Magic  of  Instant  Connec4ons  by  Ori  &  Rom  Brafman  
  • 21. Mining Your Network Gold •  What does the best person in your network look like? •  What does the worst person in your network look like? (877) 592-6224 www.ForwardProgress.net
  • 22. _____________________________________________________________ ______________________________________________________________ _____________________________________________________________ Network of a Network Elements Science Elements of a Network ode: Individual ode: Individual Link: Node: Individual Connection between two nodes Cluster: Several linked nodes Link: Connection Large cluster or several clusters Hub: between two nodes Link: Connection between two nodes Cluster: Several linked linked Cluster: Several nodes nodes Hub: Large cluster or several clusters clusters Hub: Large cluster, several Courtesy of US Army (877) 592-6224 www.ForwardProgress.net
  • 23. Network Science (877) 592-6224 www.ForwardProgress.net
  • 24. (877) 592-6224 www.ForwardProgress.net
  • 25. What is your real Social Reach? •  How many LinkedIn Connections ____________ •  How many Facebook LikesFriends __________ •  Total _____________ x121.5 _____ x 52.4 _______ •  = Your Estimated Total Social Reach __________ (877) 592-6224 www.ForwardProgress.net
  • 26. Network Science – Best Relationships List  Top  5   People   List  Top   10  People   List  Top   25  People   1.  What % of your business Volume do you get from the Top 5? 2.  What % of your business volume do you get from the Next Level? 3.  What % of your business volume do you get from the outer layer? (877) 592-6224 www.ForwardProgress.net
  • 27. Network Science HUB? HUB? HUB? YOU! HUB? HUB? HUB? (877) 592-6224 www.ForwardProgress.net
  • 28. Your Ideal 40 or ID40 These are the “Ideal 40 People” in your network who will serve your destination. You will have the most in depth relationship and rapport with these people and they will help you in your career path. This is an evolving list of ranked connections. These connections can change in rank or be removed if it proves that there are others that seem to be a better fit. It does not mean that you will not maintain contact or relationship with them, you will just focus on working with the Top ID40 to achieve your ideal sales destination. (877) 592-6224 www.ForwardProgress.net
  • 29. Your Ideal 40 or ID40 (877) 592-6224 www.ForwardProgress.net
  • 30. Schedule IT – Social Jack Time 20 Min a Day! (877) 592-6224 www.ForwardProgress.net
  • 31.  Please Log into LinkedIn Now… (877) 592-6224 www.ForwardProgress.net
  • 32. Work it – 20 Min Max! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
  • 33. HOME PAGE SCAN (877) 592-6224 www.ForwardProgress.net
  • 34. Decide! (877) 592-6224 www.ForwardProgress.net
  • 35. VALUE BASED Status  Updates   POSTING (877) 592-6224 www.ForwardProgress.net
  • 36. Work it – 20 Min Max! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
  • 37. Flipping on the Add! (877) 592-6224 www.ForwardProgress.net
  • 38. Work it – 20 Min Max! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
  • 39. Add Targeted-Trusted Connections (877) 592-6224 www.ForwardProgress.net
  • 40. Send Yourself Leads! (877) 592-6224 www.ForwardProgress.net
  • 41. (877) 592-6224 www.ForwardProgress.net
  • 42. 2 Old – 2 New   2 of your newest connections (#1)   2 of your oldest connections (#1)   1 within your reach (#2 – Network Diving) (877) 592-6224 www.ForwardProgress.net
  • 43. (877) 592-6224 www.ForwardProgress.net
  • 44. (877) 592-6224 www.ForwardProgress.net
  • 45. (877) 592-6224 www.ForwardProgress.net
  • 46. Set the Hook (877) 592-6224 www.ForwardProgress.net
  • 47. Your Social Sales System! 1.  Determine your Appointment Goal 2.  Commit to your activities for the week 3.  Schedule it in your calendar 4.  Do it! (877) 592-6224 www.ForwardProgress.net
  • 48. Assignments 1.  Confirm Your Goals 2.  Commit to your activities for the week 3.  Schedule it in your calendar 4.  Do it! (877) 592-6224 www.ForwardProgress.net
  • 49. Contest! (877) 592-6224 www.ForwardProgress.net
  • 50. Contest! Win a One-on-One Sales Coaching Session - $200 Value First One to Turn In 2 Appointments using todays techniques 1.  Need Name of confirmed appointment 2.  Appointment Date/Time 3.  Technique Used 4.  Email to meagan@forwardprogress.net (877) 592-6224 www.ForwardProgress.net
  • 51. Let’s Connect!   TWITTER: http://twitter.com/deandelisle   FACEBOOK: http://facebook.com/deandelisle   LinkedIn: http://www.LinkedIn.com/in/deandelisle dean@forwardprogress.NET   FOLLOW  THROUGH!   Join  our  Fan  Page  for  access  to  upcoming  classes  -­‐   http://www.facebook.com/ForwardProgress     (877) 592-6224 www.ForwardProgress.net