Linked in board connect npcc-7.17.13

1 © 2012 Ventureneer. All rights reserved.
Need Nonprofit Board
Members? LinkedIn Helps
You Make Connections
Nonprofit Coordinating Committee
July 17, 2013
Presented by: Michael Davidson,
Marc Halpert, and
Geri Stengel

Agenda
• Understanding the challenges and the opportunities
• 7 ways to ensure LinkedIn Board Member Connect
works for your nonprofit
1. Determine board needs
2. Look your best
3. Build your network
Before you need it
4. Experiment with search
5. Be introduced or go direct
6. Build relationships
7. Orient nonprofit board members
• Use LinkedIn for Other Purposes

Understanding the
Challenges and the
Opportunities

A Searchable Database of
200 Million Affluent Influential People

Determine the skills
and expertise you
need on your board

Whose responsibility?
• Role of the Governance
Committee
• Role of the Executive
Director
• Role of the Board Chair
Recruitment Preparation
By purpleslog

• Our Mission: the social change
we are committed to
• The impact we have had
• The change we could make
• The work of the Board in
achieving that change
• Needed skills, representation
and connections to resources
Create a Board Prospectus

What Skills and Subject Matter Expertise Are Needed?
• What skills and points-of-view are
missing?
• What connections to resources
and constituencies are needed?

Define Recruitment and Orientation Procedures
• Recruitment process
• Candidate interview questions
• Orientation procedures
• Board manual

Identifying Candidates
• The more specific you are in identifying skills and resources
needed, the easier it is to find them
• Think broadly about where you might find candidates –
professional organizations, people who have shown an
interest in the organization, etc.
• Board members should always be looking for their
replacements
• Invite the organization’s friends to a candidate identification
meeting

Look Your Best

Build Your Network
Before You Need It

It’s About the Connections of Your Connections
Adapted from Flickr image by Noah Sussman

LinkedIn Groups
• Use the Search box and begin typing in words describing what
you are looking for.
• See what Groups your own 1st degree connections are joining.
They may be right for you, too!
• Use Groups to expand your own connections and identify
people.

Example: Animal Welfare nonprofit wants to find
people interested in pets.
21

Sample Group Profile
Notice over
38,000 people are
in this Group!
22

Experiment With
Search

© 2013 Ventureneer. All rights reserved.
1. Auto-complete – As you type your
search term you’ll be prompted with
options for what you may be looking for
2. Suggested searches – Now when you
type in a search term you’ll see example
search queries for people or jobs related
to the term as well as a preview of top
results to help you find what you’re
looking for in one click.
3. Smarter query – The more you search
for content on LinkedIn, the more it learns
and understands your intent over time to
provide the most relevant results.
4. Enhanced advanced search – More
filters like location, company, school etc.
5. Automated alerts – Save your searches
and get an alert you when the results
change.

Advanced Search
Click on “Advanced” for more robust
search features and targeted searching!
25

Advanced Search
Board Connect allows
for greater searching
capacity!
26

Save Your Searches!
Puts LinkedIn on auto-pilot for you.
27

Be Introduced or Go
Direct

Email Directly, Get Introduced, Use InMail

Direct: Ask to connect
Direct: Ask to Connect

Ask a 1st Degree Connection for an Intro

LinkedIn Board Member Connect
Talent Finder account
($1,000 value)
Amplify your ability to
search and to reach.
FREE for one person at
your nonprofit!
For more info, email:
boardconnect@linkedin.com

InMail Note – Personalize It
Dear xxx,
We share a number of connections on LinkedIn, and an interest in xxx.
I’m on the board of Praxis Housing, a homeless organization in NYC. I
am looking for good people to help with this great organization,
including opportunities from serving on a committee to joining our board.
Based on your skills in xxx and your experience with xxx, you would
make an excellent candidate for our board.
Please let me know a good time to speak and your phone number.
Regards,
Geri

Build Relationships

Different Medium Same Rules

Orient Nonprofit
Board Members to
Ensure Their Success

• Initial orientation
• Meeting with chair for
committee/project
assignment
• Board mentor connection
• Assessment check in
Support for New Board Members

What Does the Board Need to Do Its work?
1. A Board management plan
2. Motivated board members

A Board Management Plan
• Clear expectations for each board member upon joining the
board and at each year anniversary
• A process to evaluate their performance of those expectations
• Specific deliverables for each committee; made new every
year.
• A process to check on committee progress
• Regular reporting to the board of progress towards its
objectives

Motivated Board Members
• Mutually supportive and accountable
• Valuing differences in perspective and skills
• A place for learning
• Fun and collegial
• Achievable and clear objectives
• Open communication
• Willing to compromise

Use LinkedIn for
Other Purposes

Auction Gifts

Going Out of Town:
Setup a Meeting With Someone You Want to Know

Need an Excuse to Be in Touch: LinkedIn Today

Wrap up

A Roadmap to Using Linked Board Member Connect
1. Determining board needs
2. Look your best
3. Build your network
Before you need it
4. Experiment with search
5. Be introduced or go direct
6. Build relationships
7. Orient nonprofit board members

• LinkedIn Board Member Connect
• Board Tune Up Kit
• 5 Ways to Make LinkedIn Board Connect
Work for Your Nonprofit
• Putting LinkedIn to Use for Your
Nonprofit – articles and more
• Benefits to Being on a Board
• LinkedIn’s Learning Center for Nonprofits
• Other free sources for board candidates:
– boardnetUSA.org
– BoardServeNYC
– New York Junior League Nonprofit
Board Clearinghouse
– Industry associations such as
lawyers, accountants, nurses, etc
• Paid sources for board candidates:
– VCG Governance Matters
– BoardAssist
Resources

Questions

Connect With Us
Name Contact Info
Michael Davidson midavidson@aol.com
347-431-9452
http://www.boardcoach.com/
http://www.linkedin.com/in/michaelfdavidson
Marc Halpert marchalpert@connect2collaborate.com
203-373-0875
http://www.connect2collaborate.com
http://www.linkedin.com/in/marchalpert
@marchalpert
Geri Stengel geri@ventureneer.com
212-362-3088
http://ventureneer.com/
http://www.linkedin.com/in/geristengel
http://www.facebook.com/Ventureneer
@ventureneer

Linked in board connect npcc-7.17.13

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