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Topic 1:
Creating a Winning
Student Profile
With LinkedIn on your
side, that perfect role
could be closer than you
think.
Do you dream of finding
the perfect job or
internship?
Here at LinkedIn we believe it’s never too early
to start working towards your career ambitions.
That’s why we’ve put together a five piece tutorial – designed
to help students like you make the most of the fantastic
opportunities LinkedIn can help create – today!
At the end of each topic, there’s a handy
summary.
Youcanev
en
check off each action
asyougo!
Think of it as a CV that
never sleeps. You may
need to spend some
time initially, but, as the
old saying goes, the
more you put in, the
more you get out...
Welcome to Topic 1
where you’ll learn
the first steps to
creating an amazing
profile.
Step 1:
First impressions, yep,
you guessed it – they
really count!
Your profile picture,
professional headline and
summary are magnets that
attract people to your page.
Let’s make sure they’re
working for you....
First things first. The profile picture. Do you
really have to upload one? Absolutely!
x 14
Profiles with photos get 14 times more views
than those that don’t.
How many times have you
picked up a magazine or
book just because of the
eye-catching front cover?
Your picture speaks volumes
about you, so take time to find a
high quality photo that represents
the best version of you...
DO:
Chose a neutral
background
Dress to reflect the
atmosphere of the
profession you hope
to join
Smile!
DON’T:
Use photos that are
pixelated or blurry
Use photos that a prospective
employer might find
inappropriate
If in doubt, leave it out!
Once you’ve selected
your picture, stand out
from the crowd with a
killer headline.
It’s the first piece of
information that anyone
will read about you –
it needs to make an
impact.
As
your experience
and aspirations grow,
don’t be afraid to change
your headline – the beauty of
LinkedIn is that nothing is written
in stone…..
You can afford to be a bit
more creative with your
headline. Stand out by
adding some adjectives
before your job title.
Already have a job
but open to new
opportunities?
This alone can get you 7 times more
profile views!
Beyond your photo and headline,
completing your summary is key.
x 7
Think of your summary as
an elevator pitch where you
explain what makes you
unique.
Be concise and specific as you need
to grab people’s attention quickly and
keep them engaged!
You should also aim to include
keywords related to your strengths,
interests, and career goals.
That will maximize your search
potential.
Bring your intro to life
by adding a link such
as a YouTube video or
presentation.
Step 2:
Make sure you complete
all your educational
information
It’s one of the main ways
you’ll be found in searches
and it could improve your
profile views sevenfold!
Don’t forget to include
unpaid work, internships
and volunteer work.
Detailing your experience
also encourages
colleagues to endorse
you (but more about that
later!).
Step 3:
Fill out all your
experience. It’s what
makes you unique.
Be descriptive about your responsibilities in
each position. Include keywords to illustrate
your abilities and results.
Your talents and abilities help define who you are and, if someone is
looking for a particular skill, having it listed on your profile will help you
come higher up in the search results.
Got the skills to pay the bills?
Whether it’s another language, computer software or
industry specific knowledge – add those skills pronto!
Get this – a great skill section could improve your profile
views by 13 times!
Still not convinced?
x 13
You’ve already posted a photo, written
a killer headline and summary and now
you’ve listed the skills to boot. What next?
Tailoring your
LinkedIn profile
is an empowering
experience.
You can help set the
ball rolling by asking for
endorsements from the
right people and giving
endorsements to others.
In our next tutorial we’ll show
you how to build a network
of valuable connections.
Well, if you’ve taken
the steps above, you
should start attracting
endorsements from your
connections in no time.
And yep, it’s fine to do a
little cheer each time you
get one!
Recommendations are one
of the best ways to get you
from campus to career.
Think of them as the
references section on a
traditional C.V.
Recommendations are
highly valued.
But aim for quality not
quantity.
Two really meaningful
recommendations from
a tutor or manger, for
example, will do just the
trick.
Don’t be shy!
Nothing shows the quality
of your work like tangible
examples.
So include real life samples of
your writing, design work or
other rich media documents.
Simply upload the file or include
a weblink of something you’re
proud of – it could be your
dissertation or a project.
Remember,
LinkedIn is a digital
portfolio, so you keep
tailoring your profile as
your career progresses. Add
examples of your latest and
greatest work as they arise. Go
on! Show the world what you’re
about.
There you have it!
A guide on creating a winning LinkedIn
profile in 9 steps.
Upload a professional profile picture to get
up to 14x more views.
Your headline is the first thing people will
read about you.
Share your passions and interests in your
summary.
Adding your education will increase the
number opportunities that come your way.
Your experience is one of the primary things
prospective employers will want to see.
Listing your skills helps bolster your case for
why that job should be yours.
Nothing adds credibility like endorsements.
Recommendations confirm you can do what
you say you can.
Include examples of work/projects to
display what you’ve accomplished.
To recap:
Follow the tips above and watch the opportunities
come your way!

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Create a Winning Student Profile

  • 1. Topic 1: Creating a Winning Student Profile
  • 2. With LinkedIn on your side, that perfect role could be closer than you think. Do you dream of finding the perfect job or internship?
  • 3. Here at LinkedIn we believe it’s never too early to start working towards your career ambitions. That’s why we’ve put together a five piece tutorial – designed to help students like you make the most of the fantastic opportunities LinkedIn can help create – today!
  • 4. At the end of each topic, there’s a handy summary. Youcanev en check off each action asyougo!
  • 5. Think of it as a CV that never sleeps. You may need to spend some time initially, but, as the old saying goes, the more you put in, the more you get out... Welcome to Topic 1 where you’ll learn the first steps to creating an amazing profile.
  • 6. Step 1: First impressions, yep, you guessed it – they really count! Your profile picture, professional headline and summary are magnets that attract people to your page. Let’s make sure they’re working for you....
  • 7. First things first. The profile picture. Do you really have to upload one? Absolutely! x 14 Profiles with photos get 14 times more views than those that don’t.
  • 8. How many times have you picked up a magazine or book just because of the eye-catching front cover? Your picture speaks volumes about you, so take time to find a high quality photo that represents the best version of you...
  • 9. DO: Chose a neutral background Dress to reflect the atmosphere of the profession you hope to join Smile!
  • 10. DON’T: Use photos that are pixelated or blurry Use photos that a prospective employer might find inappropriate If in doubt, leave it out!
  • 11. Once you’ve selected your picture, stand out from the crowd with a killer headline. It’s the first piece of information that anyone will read about you – it needs to make an impact.
  • 12. As your experience and aspirations grow, don’t be afraid to change your headline – the beauty of LinkedIn is that nothing is written in stone…..
  • 13. You can afford to be a bit more creative with your headline. Stand out by adding some adjectives before your job title. Already have a job but open to new opportunities?
  • 14. This alone can get you 7 times more profile views! Beyond your photo and headline, completing your summary is key. x 7
  • 15. Think of your summary as an elevator pitch where you explain what makes you unique. Be concise and specific as you need to grab people’s attention quickly and keep them engaged!
  • 16. You should also aim to include keywords related to your strengths, interests, and career goals. That will maximize your search potential. Bring your intro to life by adding a link such as a YouTube video or presentation.
  • 17. Step 2: Make sure you complete all your educational information It’s one of the main ways you’ll be found in searches and it could improve your profile views sevenfold!
  • 18. Don’t forget to include unpaid work, internships and volunteer work. Detailing your experience also encourages colleagues to endorse you (but more about that later!). Step 3: Fill out all your experience. It’s what makes you unique.
  • 19. Be descriptive about your responsibilities in each position. Include keywords to illustrate your abilities and results.
  • 20. Your talents and abilities help define who you are and, if someone is looking for a particular skill, having it listed on your profile will help you come higher up in the search results. Got the skills to pay the bills? Whether it’s another language, computer software or industry specific knowledge – add those skills pronto!
  • 21. Get this – a great skill section could improve your profile views by 13 times! Still not convinced? x 13
  • 22. You’ve already posted a photo, written a killer headline and summary and now you’ve listed the skills to boot. What next? Tailoring your LinkedIn profile is an empowering experience.
  • 23. You can help set the ball rolling by asking for endorsements from the right people and giving endorsements to others. In our next tutorial we’ll show you how to build a network of valuable connections. Well, if you’ve taken the steps above, you should start attracting endorsements from your connections in no time.
  • 24. And yep, it’s fine to do a little cheer each time you get one!
  • 25. Recommendations are one of the best ways to get you from campus to career. Think of them as the references section on a traditional C.V.
  • 26. Recommendations are highly valued. But aim for quality not quantity. Two really meaningful recommendations from a tutor or manger, for example, will do just the trick.
  • 27. Don’t be shy! Nothing shows the quality of your work like tangible examples. So include real life samples of your writing, design work or other rich media documents. Simply upload the file or include a weblink of something you’re proud of – it could be your dissertation or a project.
  • 28. Remember, LinkedIn is a digital portfolio, so you keep tailoring your profile as your career progresses. Add examples of your latest and greatest work as they arise. Go on! Show the world what you’re about.
  • 29. There you have it! A guide on creating a winning LinkedIn profile in 9 steps.
  • 30. Upload a professional profile picture to get up to 14x more views. Your headline is the first thing people will read about you. Share your passions and interests in your summary. Adding your education will increase the number opportunities that come your way. Your experience is one of the primary things prospective employers will want to see. Listing your skills helps bolster your case for why that job should be yours. Nothing adds credibility like endorsements. Recommendations confirm you can do what you say you can. Include examples of work/projects to display what you’ve accomplished. To recap: Follow the tips above and watch the opportunities come your way!