Linked in oppenheimerfunds case study 2013
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OppenheimerFunds partnered with LinkedIn as a launch advertiser for its iPad app, enhancing its visibility among financial advisors and establishing its innovative presence in the asset management industry. The campaign achieved impressive metrics, including 3.3 million impressions and over 11,000 clicks, while leveraging platform-specific creative to promote its global tracker tablet app. The successful initiative not only demonstrated OppenheimerFunds' thought leadership but also positioned them as a category-exclusive financial advertiser on LinkedIn's platform.
Linked in oppenheimerfunds case study 2013
- 1. Marketing Solutions Moving early on iPad gives OppenheimerFunds winning touch Signing up as a launch partner for LinkedIn’s iPad app has enabled the asset management firm to reinforce its position as an industry leader and increase visibility among financial advisors. OppenheimerFunds (OFI), in collaboration with Mobext, became one of the launch advertising partners for LinkedIn’s iPad app giving the brand a position on the first professional social media platform that enables advertising on the device. As such, it not only demonstrated OFI’s progressive credentials to an audience of early-adopting LinkedIn members, but enabled the firm to deliver impressive response rates and significant reach for its ads. Challenge ■■ To find and engage Financial Advisors in an ever changing media consumption landscape where mobile usage is rapidly growing Objectives ■■ Broaden brand awareness for OppenheimerFunds among Financial Advisors ■■ Support the launch of OFI’s first-of-its-kind Global Tracker tablet app ■■ Leverage platform-specific creative to gain exposure and drive downloads ■■ Demonstrate the brand’s position as an innovator and thought leader in the investment space, by aligning with relevant first-to-market opportunities Solution ■■ Beta launch partner for the LinkedIn iPad app ■■ 80-day sponsorship ■■ 20% share of voice, with ads appearing every 4-7 “swipes” ■■ Utilized variety of creative assets to support two brand messages: Globalize Your Thinking and Global Tracker App ■■ Cross-platform approach complemented robust OFI desktop media experience Why LinkedIn ■■ The first professional social media platform to provide an advertising opportunity on iPad ■■ Context of valued professional content gives audiences reason to engage on the device ■■ LinkedIn attracts a strong audience of 16.5 million financial professionals, with 500,000 FA’s on the platform Results ■■ Achieved category exclusivity as OFI was the only financial advertiser launch partner ■■ Generated 3.3 million impressions and was the primary mobile awareness driver for the campaign during its 3-month duration ■■ Combined, all 3 creative messages drove over 11k clicks with the Global Tracker app creative outperforming the two Globalize Your Thinking messages by 15% OppenheimerFunds Case Study Case Study in collaboration with:
- 2. Kirti Srikant AVP, Director of Brand Marketing & Advertising OppenheimerFunds “We identified the LinkedIn iPad launch as a fantastic opportunity to link our brand to a progressive platform and push the boundaries on engagement – and we have been very satisfied with the results delivered by the sponsorship. We will be looking to develop our iPad presence through LinkedIn as the reach of the app grows.” Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Visit emea.marketing.linkedin.com to learn how other marketers have successfully met their marketing objectives. Marketing Solutions OppenheimerFunds Case Study 01-LMS-E04-EN 0413