About Linkedin
- 1. Stylus Inc TeamMay 14, 2009
- 3. 10 Things You should Know about LinkedInProfile CompletenessConnectionsTargetingGroupsAnswersPollsCompany ProfilesApplicationsEventsResourcesQ&ACompany OverviewLinkedIn Corporation Founded in 2003
- 5. Offices in San Francisco, New York, Chicago, Omaha, London
- 10. AdvertisingThe Power of Viral Growth33M membersAs of Dec 200810M members20078.5M members20064.4M members20051.6M members200485,000 members2003LinkedIn Member Growth:2009: 40M+2008: 33M2007: 10M2005: 4.4M2003: 85KQuick Stats:41 new member sign-ups per minute; Avg. 400K+ per week
- 11. 122 new invitations to join sent per minute; Avg. 177K+ per dayLinkedIn Network StatisticsNetwork Membership & ReachOver 40 million professionals2 million members joinper monthRoughly 1 new sign-upper second200 countries
- 12. Members from all five hundredof the Fortune 500*As of January, 2009
- 13. Social vs. Professional NetworksSocial networks offer tools for casual communication with family & friendsPlay games
- 14. Share photos & videos
- 15. Rate movies and musicLinkedIn is a professional network intended to create global business opportunitiesMaintain business contacts online
- 16. Get introduced to professionals & service providers
- 17. Recommend colleagues & check references
- 19. Ask & answer industry questionsLinkedIn In the WorkplaceLinkedIn is the most predominant social network used for work-related purposes in the workplaceSource: FaceTime Collaborative Internet Survey, Oct. 2008
- 20. 1- Profile CompletenessGoal is to get to 100%Keep your profile current Professional accomplishmentsCareer history, education and skillsRecommendations Give good recommendations ColleaguesEmployersClientsPartners/Vendors Request for recommendationsFor all positions Education Links to your website or blog
- 21. Tips for Profile CompletenessWrite a personal tagline.Put your elevator pitch to work.Point out your skills.Explain your experience.Profile PictureSpecialties box Public profile Update status regularly
- 22. 2- ConnectionsStart to connect- Outlook/GMail. Alumni-School/CollegeColleaguesRelatives/FamilyKeep your professional contacts in one place, onlineRecommend others for jobs or projectsIntroduce connections to create new business opportunitiesSeek and offer help for industry best practices“People You May Know”
- 23. 3- TargetingLinkedIn’s rich profile data allows for highly accurate and valuable targeting
- 24. 4- GroupsJoin GroupsDomain NetworkingTarget customersCreate GroupsDomain BDParticipate in GroupsDiscussionsQuestionsPromote services
- 25. 5- Answers- Share Business KnowledgeAsk and answer questionsRecommend an expert Join Groups to discuss industry topicsPoll your personal or entire network
- 26. 6- PollsObjective: Gain insight into what components and criteria are important on the minds of executives
- 27. Identify trends among specific customer segments and how their criteria differ by industry, gender, seniority, and department7- Leverage Company PagesCompany Profile displays content you easily update
- 28. Content dynamically adapts to the viewers, based on their industry, job function, location, etc.
- 29. Convey corporate culture and values8- LinkedIn’s Approach to API’sWork collaboratively with your network
- 30. Share information and keep up to date
- 31. Present yourself and your work in new ways
- 32. Gain key insights that will make you more effective. 9- LinkedIn Events ApplicationDesigned to help professionals discover and evaluate events
- 33. 6,800 events and growing fast10- Resources
- 34. Q&A
- 35. Thank You
Editor's Notes
- #15: 12/1-1/7ROP: for polls. Polls was 1/3 of buy$100k in supporting media
- #16: Objective: Details of first bullet from overview slide. Differentiate your LinkedIn Company Profile with content you manage and control.Version information based on industry, job function or geographic location to create a compelling, personalized experience for prospects.