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4 11 Linked In Ocmma Ver 1
- 2. Objectives Set up LinkedIn account Create your own public profile Invite people into your network Search for people , companies and jobs Target companies Joining associations & groups Acquire advanced search information about recruiters and companies Prepare for upcoming interviews / business meetings
- 3. Introduction to LinkedIn Networking tool for professionals 100 million subscribers worldwide Based on 3 degrees of separation 100,000+ recruiters Provides public profile More connections greater search capability Used by most anyone - customers, personnel departments, recruiters, associates, friends …
- 4. Set Up www.linkedIn.com (Join) or - Ted Robison: email: [email_address] No Fee Create Initial profile Things to consider - Privacy - Contact levels - Will be searched by others
- 5. Public Profile Keywords Title (“Marketing Sales Professional”) Status (Press Release) Photo of yourself (good idea) Current / past companies ( Titles ) Education Summary (Branding, Value Proposition, SEES) Specialties ( Keywords) Experience Recommendations (5 – 9) Groups & Associations (50) Interests ( Business & Personal)
- 6. Networking Networking Phase Networking (working or not) Look for opportunities to network Meet someone new – add them to your network “ It’s not what you know, it’s who you know” Bridge gap between connections & relationships Relationships matter
- 7. Networking (cont’d) Increase visibility Add connections Improve your connect ability Create personalized website (www.linkedin.com/in/tedrobison) Include link to your email signature
- 8. Searching Activities People Search Find friends and colleagues from your past Job Search Advanced Search Companies, location Titles (Talent Acquisition, Recruiter, Human Resources) Employees in your network Keywords (Search for your Title – Reverse Engineering) Industry
- 9. Targeting Companies Generate target lists Call friends & colleagues for information Target company list: 30 - 50 companies Company Website Find posting and apply Research company Networking Join special interest groups Many jobs are not ever posted or advertised
- 10. Preparing for Interviews / Business Meetings Perform “reverse” company/people reference checks Check on potential boss / decision maker Look for Links Search job titles Competitors Search Company Short description of company Popular profiles, new hires, past employees Knowing where they went to school, acquaintances, sports, and hobbies helps you connect
- 11. Applications Free Slide Share Presentations Company Buzz Polls Word Press Google Presentation My Travel Blog Links Huddle Workspaces Reading Lists Box.net Files
- 12. Call to Action Build and strengthen your profile Meet people and increase your network Create and search your target companies Join associations and groups Research in preparation for interviews / business meetings Talk to hiring manager / “decision makers” if possible. Take friends or colleagues out to lunch. Network!..Network!..Network!
Editor's Notes
- #2: Introductions: Talk about background What people will be learning. How to get interviews Networking Takes about 90 minutes for the class Have fun Please ask questions Will learn the basics
- #3: Be willing to share not only money but of yourself. Continue networking while you are working Look for opportunities to network at store, golf, traveling, standing in long lines. While networking always ask “how can I help you” Join groups and associations. Not only networking groups, but also special interest groups. IEEE, Project managers There are a number of on-line networking groups.. Twitters, Facebook, and LinkedIn.;
- #4: LinkedIn is a great tool for networking. Both for personal use and professionals. Three degrees of separation based on same concept as 6 degrees of separation. Creation of profile is important to allow contacts to search and find you. Associated with Profile is references, education, picture, groups and introductions. Introductions allows direct contacts to introduce you to second or third level contacts Many recruiters search LinkedIn for potential candidates
- #5: Allow students to connect with me or just join LinkedIn. Talk about free, and paid subscriptions Consideration of privacy, contact levels, and you will be searched by others. Create your initial profile
- #6: What job are you looking for?? Use title Talk about pros and cons of photo. Spend a few minutes on education. Most people exaggerate their education. Recommendations: 4-8 Groups and Associations. Important topic for meeting people.
- #7: Important topic Use info learned in Step # 4 to enhance networking capability.
- #8: Market yourself by increasing your visibility.. Add connections by inviting people to be a direction contact. Create website url, Include your website on business cards, and emails to friends and colleagues. Ask questions. You get 5 introductions free. Discuss techniques to not use up introductions.
- #9: Search for: People. Names may not be enough. May need to insert company names or other keywords. Perform job search. Same as other job boards. Advanced Search. Very powerful tool.
- #10: Explanation of job boards where current job s are listed. Remember only 20% of all job are posted. If you find a job on a job board it is better to go to company website and apply. Keeps paperwork from nesting from server to server. Research company while at the website. Generate target list of companies. Can find list of companies on Company task bar. Industry and location. Call friend or colleagues for help on what companies culture, working conditions, and overall morale of the people at the company. Research companies on internet/library, and LinkedIn Join associations, group, special interest groups 80% of the jobs are not posted.
- #11: Preparing for interviews: Check on company and people. Important to have information concerning interviewers before attending interview. Good to have in your arsenal for creating a collaborative interview.
- #12: Briefly go over some of the applications. Not important to get into details. Most people may not even use some of these features. As most people use LinkedIn more they can become more aware of the utility of these applications.
- #13: Contact hiring managers – ideal Invite friends and colleagues out to lunch. Ask about the company, culture, working conditions, morale, management. Many jobs are not posted Always do good and share with others. Doing God's Will.
- #14: Any final questions? Be sure to come back next week for the next class in improving your job search skills or for one-on-one coaching. Please take the survey on-line when you get home and give us your feedback!