Linkedin Overview 2011
Download as PPTX, PDF2 likes1,394 views
LinkedIn is the world's largest professional networking platform, allowing users to connect, share information, and do business. The document outlines why individuals and companies should use LinkedIn to raise their profile, make strategic connections, find jobs, and generate revenue. It provides guidance on creating professional profiles for both individuals and companies to effectively represent themselves and their brand on the platform.
Linkedin Overview 2011
- 2. What is LinkedInWorlds largest professional online networking organisationNew way to connect, share, do businessWay to build trusted connections
- 3. Why use LinkedInBusiness / professional profileDemonstrate expertiseMake strategic alliancesCareer moves /progressionIncreasing your Google presenceAnother sales channel
- 4. Why should your company use LinkedIn?Make targeted connectionsGenerate revenueDrive business forwardShare best practiseInfluence others
- 5. Benefits to youRaise your profileProactive part of your strategyHelp you to find a jobNetwork with likeminded peopleMake friends
- 6. Sales StrategyCompany profile pagesPeople profile pagesCompany search & followPeople search & connectExpertise – AnswersInfluence - groupsIntroductionsPotential partners, suppliers, customers
- 7. Join LinkedInhttps://www.linkedin.com/reg/joinCreate a professional profileThis is your personal brandCreate a professional company profileThis is your company brand
- 9. Getting started - youBuild a professional profileSummaryWritten to attract the kind of people you want to do business withWhat’s in it for themProfessional picture essentialPast positions essentialRecommendations are crucialHave a connecting / following strategyJoin relevant groupsBecome an known as an expert
- 10. Getting started – your companySet up company pagesOverview and productsBanners for targeting different marketsHave a company wide strategyCurrent position descriptionsConnection to colleaguesMatch people to groupsHave a following strategy for target prospectsStrategy for groups / experts
- 11. Getting started – you and your companyAdd in link to Company BlogAdd in Company presentations (Slideshare)Use all the resources – advanced search, Q & A, Groups, Ask stimulating questions within groups & answers sectionAsk for help from existing members
- 12. Your profileIs all about youYou are representing your companyThese bits conform to company branding guidelinesGet connectedAs part of your company’s strategyFor you personallyBecome an expertFor your companyFor youImprove your Google ranking
- 13. Your profileChoose one person as the master template to followSummaryThis is all about you and is personalYour goal
- 14. Profile summaryThis is about you
- 16. Profile - WebsitesAdd in company websitesSelect other and type in DescriptionLink
- 17. Profile – experience – your companyYour job title and short description of roleLink to your company profileCompany’s standard description
- 18. Profile –otherExperienceAdd in other roles and experience as necessaryEducation
- 19. Profile - privacyPersonalise your settingsRemember you are here to be found
- 20. Get foundMake your profile publicCreate a custom URLSettings – Edit your public profileAdd this link to your Outlook signature
- 21. Profile - OtherBlogMore – Wordpresswww.jacquimalpass.comCompany brochureUse – SlideShareUpload – your company presentation or brochure
- 22. RecommendationsGive to people who you trust and who have done a great jobAsk customers, suppliers, co-workers
- 23. GroupsJoin relevant groups where your customers and prospects are having conversationsInfluenceAsk questionsOffer adviceDo not advertise
- 24. Making connectionsAdd connectionsIncrease your visibilityImprove your connect-abilityUsed advanced search to improve the level of contactsFollow companies you are interested in
- 25. Your network1st level connections, you can contact directly2nd level connections, through a direct connection3rd level connections, through a connection to a direct connectionAlternatively connect through a group
- 26. Making contactFind the person you want to link withWhat degree of separation is there?How are you connected?Via a LI colleagueYou are in the same group
- 27. Making contactWhat are their contact settings?
- 28. Making contactRead their profileWhat is important to themWhat have they done?Where have they been?Where have they worked?
- 29. Ways to connectIn-mailNeed a business accountGet introducedAdd to your network
- 30. Ways to connectImport contacts / Enter email addressesAdd colleagues or classmates already on LinkedInLet LinkedIn suggest them
- 31. Think about your messageHi, xxxx I can see from your profile that we are both in the same group and have some similar interests. I wonder if you would like to connect? Please let me know if there is anyway I can help you. Kind regards…..Hi, xxx I can see from your profile that you are open to expertise requests. We work in the xxx market and are looking for ways to work with organisations like yours. Could you tell me how we might start the process of getting on the preferred supplier listing. Kind regards….
- 32. Think about your messageHi, xxx. Its great to see you on LinkedIn. It would be great to connect. It would be good to catch up face to face. I will call you to set a date. Kind regards
- 35. Finding your targets in groupsFind groups that are relevant to youCreate a specialist interest group and invite members
- 36. Join in the conversationStart or join a discussion Add value, offer advice
- 37. Becoming an expertAnswersAsk and answer questions in your field
- 38. Check what’s happening in your networkLinkedIn home tells you what everyone is up to
- 39. Check who’s checking up on youLook at who is looking at you
- 40. Find and track your marketsNetwork statistics
- 41. And there’s more……….EventsPollsCompany BuzzTwitterNewsReading listJobsKeep checking there is always something new