Linkedin appliedvsviewed_subrat
- 2. Problem Statement Solve the problem in user journey in LinkedIn jobs to increase ratio of 'Applied to Job'/'Viewed Job'(say A/V ratio) is by 5%
- 3. Linkedin 200+ countries 690+ million professionals 310+ million MAU 57M+ Companies 15M+ Open Job 3people Hired/min
- 4. I wish I can check my applied job status at each stage in the recruitment cycle. It is very hard and frustrating without knowing the status” Persona - Candidate • I want the more curated job specific to my skills. • I want the job application process to be more transparent. • I need more feedback throughout the application process. • I want to get company current employee culture and salary range. PAIN POINTS JOBS TO BE DONE VIKASH 28 Years LivesinBangalore 6Years Experience Worksasa Sr.SoftwareEngineer–NicheApplicationsofArtificialIntelligencefor Ecommerce Vikash is from Bangalore and holds a Bachelors Degree in Computer Science. He has always been passionate about latest technologies and worked using them for his college projects. He got placed in Cognitive Scale an organization working on Augmented Intelligence for Ecommerce firms. He could follow his passion at his organization also and got to work on the latest technologies used in Artificial Intelligence. PROFILE • Find a job where he apply all the skills that he has learnt • Identify roles in an organization that meets his career aspirations • Build on the skills that he has gained • Identify roles that enable him to work on latest technologies
- 5. Login and user open LinkedIn Job User Enter Role and Location and search Get the List Jobs Use the filter to customize List Click Easily Apply Company Website Additional Questionnaire Upload Resume Submit Upload Resume Create Account and Fill Details Application Submitted Never get response Selected for interview Rejected Notification Avg 23day process(offline) Continue Apply Job Search End Got offer Current User Journey Pre-Apply Post-Apply
- 6. Problem Pre-Apply • Already applied jobs are showing up again in the top of search again. • Search result could have been improved with my profile (Missing filter most matched job profile) – Exist in premium version. • The company details are text heavy and never chance to go through. For unknown company, User checked out for social proof and never comeback to the linkedin page. • Applying new company in Covid situation, it’s need lot of assurance before I apply.
- 7. Problem Post-Apply • Once I apply a job, it is black hole as I don’t see the status in LinkedIn except application submitted (No longer accepting applications). • Any market advance feature to know the salary range of the company. • Stats around you job search performance.
- 8. Observation in Linkedin.com/jobs www.free-powerpoint-templates-design.com Usability Clear CTA Functional More improved Algorithm for Job search/Engagement after apply/ Additional Filter Technology Mobile platform not that great for applying job Value Proposition LinkedIn does a great job on provide value to both Employee and Employer Persuasion All good except few observed Social proof/ Scarcity missing
- 9. Constraint Recruiters has lot of things in plate. Recruiter use different tools to hire talent. Recruiters sometimes lack the technical knowledge needed to answer candidates’ questions. All the system (LinkedIn Vs Company Recruitment Process) are not integrated, so end to end view is challenging. Candidate profile is not up to date.
- 10. Test idea Test hypothesis (1)Don’t show the already applied job while user is searching the job. Remove the applied job from list of job result, it results quality of time spend on job portal increase. (2)Improved job search result Improving the job search result with candidate’s profile, This result candidate to find his/her job easily and apply more. (3)Adding Extra Filter “Startup/MNC”/ “Salary Range”/ “Profile match Score” Adding these extra filter, This result candidate to find his/her job easily and apply more. (4)Showing Similar list of job role, after candidate applying the one job. After candidate apply one job, we should use that information to show the similar match job next, this result in higher candidate satisfaction and he is more likely is going to check and apply. (5)Exclusivity If Linkedin can be exclusive partner for the companies and candidate can only allow to post the job, this is result to candidate apply more.
- 11. Test idea Test hypothesis (6) Sharing short video about company with text and employee (newly joined/ more than 3yr employee) testimonials in job page Adding video in job portal and employee testimonials, it results in connecting human to the company with social proof with current text heavy content. Subsequently candidate more likely going to click apply. (7)How we helped our employee during covid time After covid people are looking for job stability and employers help to get out of this pandemic, these information is a section of job, will result candidate to feel safe and secure and will more likely is going to apply. (8)Job Status and Dashboard After candidate applying job, we should show application status and give feedback, This result in removing the candidate curiosity and he will more likely to apply more. (9) Gamification/Reward to apply more job After Candidate view the job profile and about to leave or spend time, show them that they can go through the learning content and update your profile to improve you chance to get selected. This will result people to go through content and apply the job more.
- 12. Prototype
- 13. Prototype
- 14. Assumption Linkedin can influence recruiter to get job exclusive in their portal. Linkedin is able to share learning contents without any additional expense. Linkedin can influence or find the content about company in their site and recruiter can provide the employee testimonials before posting job. Improve algorithm to find the right job for the candidate don’t impact the Linkedin’s ads revenue. Linkedin or Company can provide API’s to know the applied job status easily.
- 15. Next Step Test Test the protype with User and get feedback. Update Update the improved prototype with next 5-10 user and get feedback. Develop Develop the prototype and do A/B testing and check the Ratio for A/V. Develop and publish If we have clear winner, then develop and publish. Do brainstorm Else do brainstorm and reiterate.
- 16. 16 SUBRAT KUMAR DASH THANK YOU OPEN FOR QUESTIONS?