Linkedin briefing
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The document provides tips for using LinkedIn effectively for business purposes. It recommends including a professional headshot and clear description in your profile, connecting only to people you know, enhancing your profile over time, attending industry events on LinkedIn, having a complete company page featuring staff, and using LinkedIn groups and ads to engage customers and promote your brand. It also suggests establishing social media guidelines if employing staff.
Linkedin briefing
- 1. LinkedIn Briefing Danny Bermant Thursday 5th July @brainstormdsgn
- 2. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
- 3. LinkedIn profile should include a professional headshot and subheading should explain how you add value
- 4. Your profile can include multiple positions
- 5. Personalise your LinkedIn recommendation requests
- 6. Avoid connecting to people you don’t know
- 7. Enhancements to your LinkedIn profile (1)
- 8. Enhancements to your LinkedIn profile (2)
- 9. Enhancements to your LinkedIn profile (3)
- 10. Search LinkedIn events to find functions that potential clients may be attending
- 11. Make sure you have a completed company page and that it includes your staff
- 12. List your products & services on your company page
- 13. Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
- 14. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
- 15. Open vs Closed LinkedIn Groups. Choose carefully
- 16. HP used LinkedIn groups to improve brand perception among SMBs
- 17. LinkedIn Ads enable you to target geographic areas, specific companies, and specific management tiers
- 18. If you employ staff, ensure that you provide social media guidelines
- 19. If you enjoyed todays briefing, you may be interested in… Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.php Social media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.php