Social media refers to activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Three out of four Americans use social technology, so it is important to engage with social media. LinkedIn is the most widely used business networking site with over 40 million members globally. It allows professionals to connect with contacts, exchange knowledge and ideas, and explore opportunities. The document encourages beginners to create a profile on LinkedIn to stay connected with colleagues and expand their professional network.