Linkedin Groups
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The document discusses how LinkedIn groups can be used to engage customers. It notes that 60% of businesses use social media for engagement with customers and prospects, 59% use it to influence their brand reputation, and 52% see new revenue possibilities from social media. The document also outlines Ariba's experience with their LinkedIn group for strategic sourcing and procurement, which has over 41,000 members, many at manager level or higher. It provides lessons learned about facilitating groups and engaging members.
Linkedin Groups
- 1. LinkedIn Groups: How we’ve used them to engage! Justin Fogarty © 2010 Ariba, Inc. All rights reserved.
- 2. Some things change © 2011 Ariba, Inc. All rights reserved.
- 3. “ It took me three days to figure out that there was another side to the tape.” Shuffle = “holding down rewind and releasing it randomly” “ The Walkman actually has two headphone sockets, labelled A and B, meaning the little music that I have, I can share with friends.” http://news.bbc.co.uk/2/hi/8117619.stm © 2011 Ariba, In. All rights reserved.
- 4. Customers talk. But, why go social? Communication Changes Blurring work/life lines Access Relevance Email “bacon” problem Mobility Impact on decisions Customer experience Renewals Referrals We can embrace, learn & leverage or be left behind © 2010 Ariba, Inc. All rights reserved.
- 5. Ariba’s Social Vision… “ We will leverage the collective IQ of our 4.5 million customers. Our solutions are smart. But our customers are even smarter. ” © 2010 Ariba, Inc. All rights reserved.
- 6. © 2010 Ariba, Inc. All rights reserved.
- 7. B2Bs too? 60% “engagement with present and prospective customers” 59% “protect, influence and construct brand reputation” 52% use for “new revenue possibilities”* 91.5% in purchasing use LinkedIn Baby Boomers see the "potential of social media to improve purchasing and supply performance.”** Sources: * Accenture & ** Maastricht University © 2010 Ariba, Inc. All rights reserved.
- 8. History © 2010 Ariba, Inc. All rights reserved.
- 9. Strategic Sourcing & Procurement http://www.linkedin.com/groups?home=&gid=139021 >41k Members 39% in Purchasing 31% Manager level 3,133 VPs Polls!!! Monthly member calls © 2010 Ariba, Inc. All rights reserved.
- 10. What’s next? © 2010 Ariba, Inc. All rights reserved.
- 11. Lessons Learned Facilitate Long leash Make time Clean Don’t wait Listen up © 2010 Ariba, Inc. All rights reserved.
- 12. Q&A Justin Fogarty @justacio © 2011 Ariba, Inc. All rights reserved.