Usability Design: Redesigning LinkedIn to promote strategic networking
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The document presents a redesign proposal for LinkedIn aimed at enhancing strategic networking among users by addressing current limitations in the platform's functionality. Research findings revealed that users seek better ways to connect based on their diverse professional and volunteer experiences, as well as the need for a more dynamic representation of their knowledge. The proposed redesign includes features such as timeline views for identity management, multi-dimensional search capabilities, and organized knowledge domains to facilitate networking and information sharing.
Usability Design: Redesigning LinkedIn to promote strategic networking
- 1. Redesigning LinkedIn.com to promote Strategic NetworkingShawnbertagnole BehnoshNajafi PujaParakh RobertRacadioHCDE 518 | University of Washington
- 2. Why LinkedIn and what we discoveredIntroducing our Project
- 4. Our research…Our research focused on how people currently strategically network Deep Hanging Out, Interviews, Participatory DesignOur findings…TOO LIMITED“I have two profiles on LinkedIn, one for my pro work, other for my volunteer work.”NOT TARGETED“Where can I find the right people to answer my questions?”GIVING BACK TO NETWORK“I think it’s important to give back to others in my network”
- 5. Design InterventionCurrent model on LinkedIn:KnowledgeOur design: Knowledge
- 6. Get SyncedIn with LinkedInRedesign Prototypes
- 7. SyncedIn – Managing KnowledgeCurrently:LinkedIn uses the traditional dropdown keyword search for informationMulti-dimensional!I didn’t know that!What is being said?
- 8. I’mIn – Displaying my knowledgeCurrently:LinkedIn uses the traditional resume chronological formatBenefit of Redesign:Timeline view allows user to list everything they are doing right now, allowingfor multi-dimensional identity management
- 9. MissingLinks – Subscribe to KnowledgeCurrently:LinkedIn uses an array of groups, forums, q&a, external feeds, etcBenefit of redesign:Subscribe, Organize, Search – following the knowledge domains and good questions which create leads to key folks
- 10. SearchedIn – Search for KnowledgeCurrently:LinkedIn uses exact keyword searchBenefit of redesign:To allow for multi-dimensional search by knowledge domain
- 11. SearchedIn – Search for KnowledgeBenefit of redesign:Showcases who in your network has expertise on topic, as well as questions that have been asked to follow information
- 12. Get SyncedIn with LinkedIn!Knowledge“I’mIn”“Missing Links”“SearchedIn”
- 13. Thank you!Questions? Comments?