LinkedIn Ultimate Cheat Sheet

A Visual Guide To Achieving
LinkedIn Profile Perfection in 7 Steps
Infographic by

James Eaton
Award winning Sports Psychologist who works
with some of the best sports people in the UK.
Southampton, United Kingdom Sport
connections
https://uk.LinkedIn.com/in/
487
The Perfect Profile Blue Print
1There are more than 350 million professionals on LinkedIn. To stand out,
you need to pay great attention to creating a profile. In this section, you’ll
learn how that’s done.
Name
Include your first, last, and middle name
(if applicable). This is not the place for
nicknames or humorous references to job
titles (such as “sales rockstar” or
“developer ninja”).
Headline 120 characters
This is the most-important aspect of
the profile! Be succinct, creative, and
include key terms that make it easy
for others to define your industry and
your role within.
Customize the LinkedIn URL to make
it easy for people to find you.
Find your unique URL in the
light-grey box below your name.
Click the edit button and revise.
URL
Add your industry to
be more visible to
searchers.
linkedin.com/pub/james-seaton7342/7864

First impressions matter
during business meetings
and when people see your
profile picture.
Consider your industry in
addition to potential
consumers and peers to
select the appropriate
headshot.
Be professional
Balance formality
Get a professional
photographer
Look personable
Dos and don’ts of
LinkedIn profile photos
Do’s Don’ts
Profile Photo
LinkedIn is not Facebook.
Structure your profile according
to how you would act at work.
Don’t go overboard yet don’t be
underdressed in your picture.
Let the photo reflect your work
attire and mood.
Leave Fido out
It’s a cute sentiment, but leave
dogs and other pets out of your
LinkedIn profile picture.
Keep the
background neutral
Don’t let the background distract
viewers. Choose a neutral and
non-busy background.
It’s worth the investment since
you can use the pictures
formultiple social platforms
and purposes.
Choose a familiar picture
Keep the photo true-to-life.
If you wear glasses, have a beard, or
often wear a tie, make the profile
photo representative of how you
normally look at work.
You don’t have to give a goofy smile
but you don’t want to appear angry
either. When in doubt, ask others to
give their opinions before you publish.
Use most of the frame
Your face should be centered, leaving
a small space over your head
with the picture extending to
your shoulders.
Adding a professional photo
of yourself on your LinkedIn
proﬁle can result in
14 TIMES
MORE PROFILE
VIEWS!

3. Summary Section
Background
Complement resume
information with clips from
videos, in-article quotes,
slides, and other content
you created that’s pertinent
to your professional life.
Try to better intrigue
viewers; the longer they
view your profile, the better
your chances of making a
business connection.
Experience
Background
Summary
Experience
Senior Sports Psychologist
Elite Sports Tech Ltd
August 2006 - Present ( 9 Years ) Southampton, United Kingdom
Summary
Write a succinct description, including your
present and future business ambitions. Add other
points of contact, including mobile number,
Twitter URL, email address, etc.
Adding media to the summary supports credibility. Provide links
to slides, videos, podcasts, blog posts, and more. Be precise in
describing past and current job descriptions. Keep it positive
and highlight your skills and accomplishments.
2000 characters max
Avoid using buzzwords and remember to show
(versus tell) about your skills and talents.
For example, rather than stating you’re a “great
salesperson,” mention awards received or
remarkable sales metrics achieved.
Experience/Position Title
100 characters
Experience/Position
Description
2000 characters
Adding media to your summary gives
credibility to your claims about who
you say you are and what you do.
Screenshots, slideshares, videos, articles
that quote you etc.
Be precise in your
past experiences
and current role(s).
Don't be affraid to
use detail.
68% of LinkedIn members use
the platform to reconnect with
past business associates.

Add skills that define
your professional role,
experiences, and
contributions.
This attracts those who can
validate your admitted skills
and make recommendations
based on your skillset.
Add projects to
demonstrate skills and
reinforce assertions made
in your description.
Add links to current
projects to support
credibility. Many people
talk about talents, but it’s
more important to
showcase skills.
Projects
Include information about
degrees acquired and
schools attended.
Including educational
information provides
opportunity to make a
connection with other
alumni and impress
onlookers.
Education
Skills & Endorsements
Projects
Use this as a
portfolio of your best
work so you can back
up your skills that you
claim to have.
Skills
LinkedIn members that
include skills in their proﬁles
on average receive
13 TIMES
MORE PROFILE
VIEWS!
66% of companies
will hire based on experience
Add and update projects
you’ve worked on

Aspire to make (at least) 300
connections. However, limit
the number of connections
(to under 3,000) to keep use
of the platform practical.
Be strategic in making
connections with coworkers,
peers in your industry, and
present and past clients and
customers.
Connections
Join groups to maximize
LinkedIn’s networking
potential and utilize the
ability to contact other
group members.
Groups
Education
University of Hertfordshire
Sports Science BSc - Speicalising in physiology & biomechanics
2001 - 2005
Education/Degree
100 characters
Education Description
1000 characters
The education section is more critical for more
entry-level job seekers, remember that displaying
your academic background will usually be required
to gain entry in LinkedIn Alumni Association-
oriented groups, which can be important for
networking purposes.
Connections
Groups
All (300) New (3)
Sports Industry
199,363 members
+ Join
ESSA
1,892 members
+ Join
International Sports
31,587 members
+ Join

Why You Should Complete Your Profile
Users with complete Profiles are 40 times more likely to receive
opportunities through LinkedIn.
All Star Expert Advanced Intermediate Beginner
The main reason to
complete your Profile is
to ensure that you
will appear in
LinkedIn
search
results.
The search algorithm seeks
and displays results in this order:
Only 51% of LinkedIn
users have 100%
completed profiles
1
2
4
Profile Completeness (100% only)
Connections in Common (shared)
3 Connections by Degree ( 1st, 2nd, 3rd )
Groups in Common (shared)
Make sure your profile is complete. If your
information is incomplete, you will be invisible
regarding searches, which is counterproductive
and contrary to using the social platform.
Your Industry
& Location
Current Position
(with a description)
Two Past Positions
Your Education
Your Skills (min of 3)
Profile Photo
50 Connections
All Star Rating Checklist

646 x 220
100 x 60
400 x
400
970 x 240
1400 x 425
Image Guidelines
Between 1000 x 425
and 4,000 x 4,000 pixels
Maximum size 4MB
JPG, PNG or GIF files only
Personal
Background
1400 x 425
Image Guidelines
Between 400 x 400
and 20K x 20K px
Minimum 200 x 200 pixels
10mb maximum file size
JPG, GIF or PNG files only
Profile
Photo
400 x 400

Banner
Image:
646 x 220
Image Guidelines
Minimum 646 x 220 px
Maximum 2 MB.
Landscape Layout.
PNG, JPG or GIF.
Banner images are one of the
newest and most prominent, and
appear when a user visits your
brand’s homepage.
If visitors are actively searching for
your brand, you’ll want to make a
great impression.
646 x 220
100 x 60
970 x 240
Hero / Career
Page Photo:
970 x 240
Image Guidelines
Minimum 970 x 240 px
Maximum 2 MB.
Landscape Layout.
PNG, JPG or GIF.
At the top of this page sits a
banner that is bigger than any of
the other images on LinkedIn.
You can use this space to choose
a picture that speaks to your
company in order to attract some
great potential employees.
Square
Logo:
150 x 50
Image Guidelines
50 x 50 px (resized to fit).
Maximum 2 MB.
PNG, JPG or GIF.
This is the brand image that
shows up when your
company is searched.
Make sure you use something
recognizable to your brand
to make sure customers
know which company they
want to click on.
Standard
Logo:
100 x 60
Image Guidelines
100 x 60 px (resized to fit).
Maximum 2 MB.
PNG, JPG or GIF.
Upload your brand/company’s
logo. Make it look professional
and attractive so other members
are enticed to follow and engage
your business.

Recommendations Endorsements
Written by other members,
recommendations are ways to
market your company as well as
invite advocacy.
Seen as a high quality trust signal
from both LinkedIn and to your
profile viewers.
While still important regarding
LinkedIn algorithms, endorsements
are not as credible or
well-sought as written
recommendations.
Less specific, endorsements are
softer signals of advocacy.
3Recommendations add more credibility to your experience and work history.
For ongoing network development, a solid combination of recommendations and skill
endorsements can go a long way to successful interactions. Below we have outlined the
key stages to obtaining quality recommendations from your past and present clients,
colleagues and employers.
How To Outreach for
LinkedIn Recommendations
Recommendations are written by other LinkedIn
members as a way to recognize or applaud
a business partner or colleague. Secure some
from a list of your most important and notable
past colleagues and employers to add more
credibility to your profile.
Aim for between 5 to 10 recommendations.
LinkedIn will display the two most recent
recommendations received. ( See example visual below )
Recommendations
Get up to two
recommendations for
each of your most important
former positions.

Recommendations
Would you like to recommend James?
Recommend James
Elite Sports Tech Ltd 59% of people consult friends and
family for purchasing decisions.
More recommendations equal
more business.
Ask for and give
recommendations

How to get more recommendations
Hover over your image
in the top right corner and
then select “Privacy & Settings”
1
2
4
Select “Ask for recommendations”3
Select the past or present position that
you want to be recommended for.
Then choose up to 3 people to send
recommendation request to.
Create your own recommendation
request versus using the
autogenerated one supplied by
LinkedIn as a defaul
5
Your response rate
will increase if you
rewrite the email and
make a more personal
request.
Under the “Settings”
header on the “Profile” tab, select
“Manage Your Recommendations”
6 Be specific in what you want to be
recommended for.
We all like reading nice things about ourselves like
“Pleasure to work with” but to a hiring manager, reviews
of this nature adds little value to your proﬁle.
James was a pleasure to
work with. His smile made
the ofﬁce a brighter place.
James consistantly performed and
improved many developed new
processes within the company.

Flag as job
Reply privately
Comment (0) • Like (0) • Follow Report spam 10 Days ago
Add a comment
Join a common group
Group members can message each
other without a direct connection.
Click the down arrow and select
“Reply Privately.”
Find a person’s post within the group.
Message someone you’re not connected with
1 2
3 4
4
Hidden LinkedIn Features
to Enhance Your Profile
You may be unfamiliar with some hidden features. Learn about four that will enhance
your LinkedIn profile and experience.

Click on “Connections”
in the top menu then
click the gear icon that
appears in the top right
corner.
Download a list of connections along with;
Click on “Connections” in the top
menu then click the gear icon that
appears in the top right corner.
Advanced Settings
Export LinkedIn Connections
Change Timezone: Central Time
In advanced settings, the first
option will be: “Export LinkedIn
Connections”.
Name Company Name Title Email Address
Download a list of your connections
Under each connected profile, there’s an option to add relationship notes.
All of this information is kept private.
Maintain LinkedIn relationship notes
Reminders Important details How you met Contact Information

Showcases are niche
pages branched off of
the main company page that
allow a company
to promote specific
products or market to
a specific buyer
Click on the drop down to the
right of the edit button, then
click on “Create A Showcase
Page”
You can create up to 10 free
showcase pages
Web Links Images Industry
Showcase Pages
See more
+ Follow
+ Follow
Create a showcase page
Enter information as you would for
regular pages including:

LinkedIn scans for keywords
in your professional headline.
Use standard job titles. Avoid the
wacky job titles like “Head of Tea
Boy” and go for things that stand out
and expands on your job title like...
“Award Winning Sports
Nutritionist”
Your Professional
Headline
5
The Anatomy Of
Perfect LinkedIn
LinkedIn is introducing more options for
optimizing one’s profile. Use the
following tips to optimize your profile
and opportunity to show up in LinkedIn
search results.
LinkedIn gives a higher level of
prominence to profiles that are 100%
completed. A no brainer really!
Fill out every single section and use
LinkedIn’s help to guide your profile
to completion.
Complete your
LinkedIn Profile
LinkedIn profiles can have up to
three links, including company
website and blog.
You can actually change the anchor
text to something more descriptive.
All you have to do is select the
“Other” option.
Use anchor
text in links
Ok so the SEO benefits of
claiming your own URL may
be minimal, but it’s just good
business.
Connecting your LinkedIn profile
to your name will make you to be
found easier by real connections.
It will also let you add your custom
URL to business cards.
Claim your SEO
friendly URL
connections
James Eaton
Award winning Sports Psychologist who works
with some of the best sports people in the UK.
Proﬁle Strength
Websites
Southampton, United Kingdom Sport
487
Company WebsiteCompany Website
Select “Other”
from the drop
down menu to add
your custom
anchor text.
Company Website URL (ex: http://www.mysite.com)
URL (ex: http://www.mysite.com)
URL (ex: http://www.mysite.com)
Company Website
Company Website
Save Cancel
Websites
3
1
4
2

It may sound obvious
but make sure your
profile is switched
to public otherwise
you will not
be seen.
Make sure your
profile is visible
9
Do not keyword stuff, but do have at
least one instance of your keyword
that you are focusing on.
Take an approach of optimizing
around secondary keywords that are
still relevant and descriptive of your
skill set.
Instead of writing out full paragraphs,
use a wide variety of relevant
keywords in bullet-pointed lists.
Formatting your descriptions will also
increase your profile’s scannability.
Optimize your
job descriptions
Elite Multi-Disiplined Sports Therapist
Elite Multi-Disiplined Sports Therapist
Skills and Endorsements
Optimizing your job titles slightly to
include a few keywords is just smart.
Instead of “Sports Therapist”
bait search engines by adding
something more descriptive like
“Elite Multi-Disiplined Sports
Therapist .”
Optimize
your job titles
Endorsements help increase the
value of your profile.
Some assume that the new LinkedIn
How You Rank means that the site
is moving toward popularity-based
rankings, and
endorsements
are easily a
part of that.
It's always
good to be
prepared,
just in case!
Get more
endorsements
Put a link to your LinkedIn profile on
your email signature, your Facebook,
Twitter, Google+, Crunchbase
accounts and any websites you
maintain to create inbound links to
your profile.
Promote your
LinkedIn profile
elsewhere.
8
10
65
How to get more endorsements
2 Message your contacts by clicking on the
“Connections” tab. Sort by “Recent Conversations”
and email one by one the above template.
1 Copy this email template to message your
connections with. Make sure you personalize it.
Hey [name],
What skills do you want to be endorsed for? I’m going around endorsing
people for what skills they want highlighted. It helps you with the job
search, believe it or not, as HR reps look for these skill sets on LinkedIn.
So figure it makes sense for everyone to help each other. :)
If you get a sec, could you in turn endorse my profile for ONLY these 5
skills:
-[insert skill #1] -[insert skill #2] -[insert skill #3] -[insert skill #4]
Trying to boost these babies to the top. Let me know what you need to
be endorsed for.
[insert your name]
www.LinkedIn.com/in/[insert your url]
Use Publisher
The publisher option is a new
feature. It allows you to post articles
directly to LinkedIn. This helps you
show your expertise and gives the
LinkedIn bots more content and
information to work with. It shows
you're active, and helps your name
and face show up in the news feeds
of your followers.
7

Your profile is 5 Times
more likely to be viewed
if you join and are active
in groups.
Endorse people you
respect. Send a thank
you message when
someone endorses you.
Find your voice.
Publishing posts is a great way to
showcase your professional
knowledge, position yourself as a
thought leader in your industry.
Evernote & LinkedIn
integrate. Organize biz
cards, LinkedIn info, &
notes in one place.
Quick LinkedIn Tips To Do Today
6Here are bite-sized tips to implement right away to improve your profile and make
it more visible to peers and potential consumers.
The best times to post on LinkedIn:
Tuesday and Thursdays, between
7am and 9am local time.
Looking for a new job on LinkedIn?
Don't let your boss know; turn off
your activity broadcasts.
Censor yourself.
If you wouldn't say it in a
job interview, don't say it
on in a LinkedIn.
CENSORED
LinkedIn users who
update their profiles
regularly get more
job offers.
20 LinkedIn posts
per month can help
you reach 60% of
your unique audience.
Use your LinkedIn
profile as a sales tool.
Add a short video about
your company to your profile.
Avoid profile buzzwords,
such as "creative" and "motivated."
Minimize adjectives. Emphasize verbs.

7
Keeping Your LinkedIn
Profile Secure
With news of so many high-profile data breaches in recent
months, it’s vital to make sure you know all of the ways to
keep your personal LinkedIn account information private.
Automatic checks already protect all LinkedIn accounts,
designed to thwart unauthorized sign-in attempts and
keep users' data safe. But you can take several additional
steps to ensure your account is totally protected and safe.
In addition to the security features LinkedIn have built to protect your information,
there are some additional privacy settings you can turn on or off, depending on what
you want to share, display, and receive.
If you don't want your
connections to see when you
make changes to your profile,
follow companies or
recommend connections,
uncheck this option.
You can set your privacy
settings to a high level, so
when you view other peoples’
profiles, you are displayed to
them as an “anonymous
LinkedIn member”.
You can share your
connections' names with
your other first degree
connections, or you can make
your connections list visible
only to you.
Select who can see your
connections
Update Your Privacy Settings
Select what others
can see when you've
viewed their profile.
Turn your activity
broadcasts on or off:

Two-Step Verification
Two-step verification requires a person to use more than one form
of verification to access an account. It’s a much stronger form of
account protection that can greatly reduce identity theft and
unauthorized access to sensitive information since most accounts
become compromised from new or unknown computers or devices.
Two-Step Verification
Complete
1 2
3
4
Open the top-right menu and
click on Manage next to
“Privacy & Settings”
On the tabs along
the bottom-left-hand
side, click Account >
Manage security settings
(bottom of the left column).
Under Two-step verification
for sign-in, click Turn On.
Enter a reliable cell phone
number and then click
Send Code.
Here’s how to turn on Two-step verification on LinkedIn

LinkedIn Password & Security Best Practices
Change your password
every few months
Use lower case and UPPER CASE
letters, numbers and keyboard
characters in your password
When it comes to
creating a password,
go for length over complexity
A password of 8
characters in length
with numbers,
letters & charatcers
will take on average
2 years to crack
1
5
7
Years
2
Don’t use the same
password on all the
sites you visit.
red1234
red1234
red1234
red1234 red1234
red1234
Don’t use a word
from the dictionary for
your password.
4
Don’t use names or
slang terms for
your password.
Sign out of your
account after you
use a publicly
shared computer
in
1 WEEK
On average a hacker will
“bruteforce” crack a
10 Character
Password
6
in
150 million
YEARS
A hacker will be able to
“bruteforce” crack a
15 Characters
Password
3

Infographic by
Sources
- blog.portfolium.com/increase-LinkedIn-skills/
- blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
- uk.businessinsider.com/guide-to-perfect-LinkedIn-profile-2015-1
- blog.bufferapp.com/best-profile-picture-science-research-psychology
- www.LinkedInsights.com/why-you-should-complete-your-LinkedIn-profile/
- mashable.com/2012/06/08/LinkedIn-stolen-passwords-list/#ZaH.YcWx05kV
- socialmediaweek.org/blog/2015/02/ultimate-social-media-sizes-cheat-sheet-2015/
- www.setupablogtoday.com/2015-social-media-image-sizes-guide/
- www.cio.com/article/2868522/LinkedIn/6-LinkedIn-tips-to-make-your-profile-pop.html

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