LinkedIn 3 Primary Considerations - Susanne Petersson
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The document discusses considerations for using LinkedIn effectively. It suggests that users should periodically review their profiles to ensure an appealing overall look and feel, accessibility to others on LinkedIn, and relevant experience is highlighted. The profile review considers factors like the flow of sections, use of first person, compelling headlines, persona matching photos, inclusion of expected terminology, connectivity to contacts and groups, generosity through endorsements and recommendations, arrangement of sections, consistency across platforms, and showcase of relevant experience over 8-12 years. An effective profile review can lead to benefits like increased views, endorsements, connections, discussions, and job opportunities.
LinkedIn 3 Primary Considerations - Susanne Petersson
- 1. Hosted by Susanne Petersson 29 October, 2015
- 2. Why use LinkedIn? Exposure as seek a new opportunity Connect with like-minded professionals Susanne Petersson 2 3 Primary LinkedIn Considerations
- 3. Why use LinkedIn? Engage in interesting discussions Highlight own skills and accomplishments Susanne Petersson 3 3 Primary LinkedIn Considerations
- 4. Many professionals benefit from a periodic profile review Susanne Petersson 4 3 Primary LinkedIn Considerations
- 5. Benefits for a relatively new user Enhance your professional on-line presence Become involved in topics of interest Attract career opportunities Susanne Petersson 5 3 Primary LinkedIn Considerations
- 6. Benefits for an experienced user Summary of important points to consider Reflect on profile consistency across platforms Susanne Petersson 6 3 Primary LinkedIn Considerations
- 7. Three (3) primary Considerations 1. Overall look and feel of your profile 2. Your accessibility 3. Your relevant experience Susanne Petersson 7 3 Primary LinkedIn Considerations
- 8. 1. Overall look and feel of your profile Susanne Petersson 8 3 Primary LinkedIn Considerations
- 9. Glance over your entire profile There is an agreeable flow between sections All sections are written in 1st person Focused on your current or future position Susanne Petersson 9 3 Primary LinkedIn Considerations
- 10. Glance over your entire profile Do you appear to be Approachable or Remote Experienced or Outdated Susanne Petersson 10 3 Primary LinkedIn Considerations
- 11. Offer a compelling reason to read The headline highlights your contributions, strengths Avoid using current job title at organization The industry is aligned with your goal Susanne Petersson 11 3 Primary LinkedIn Considerations
- 12. The persona matches your true self Photo looks like you, captures your personality Relevant background, supports your message Read the summary aloud to ensure sounds like you Susanne Petersson 12 3 Primary LinkedIn Considerations
- 13. Include expected terminology Incorporate recognized terms related to your role, industry, certificates, expertise Add same key terms to resume, other outlets Susanne Petersson 13 3 Primary LinkedIn Considerations
- 14. 2. Your accessibility Susanne Petersson 14 3 Primary LinkedIn Considerations
- 15. Be easily found on LinkedIn Profile link includes your name Summary incorporates recognized terms You recently provided your expertise via a post or response within a group Susanne Petersson 15 3 Primary LinkedIn Considerations
- 16. Retain active connections Contact former/current co-workers, conference attendees, etc. Join groups related to past, current, future interests Reach out to 2nd degree connections Susanne Petersson 16 3 Primary LinkedIn Considerations
- 17. Be generous – positive activity Offer endorsements of skills Write recommendations Congratulate connections on new positions, anniversaries Susanne Petersson 17 3 Primary LinkedIn Considerations
- 18. Does your ‘Summary’ section Present strong case as expert in your field Use bullets to highlight strengths Include 1-2 contact points at end of summary Susanne Petersson 18 3 Primary LinkedIn Considerations
- 19. Does your ‘Advice for Contacting’ section Provide multiple ways to reach you Refer or link to other sites that: • Showcase your body of work • Reference customer/project results • Present a professional image Susanne Petersson 19 3 Primary LinkedIn Considerations
- 20. Arrange profile sections In order of effectiveness; many profiles begin with ‘Summary’ Follow ‘Summary’ with your next strongest section Based on your current goal(s) – new job, exposure, promotion.. Susanne Petersson 20 3 Primary LinkedIn Considerations
- 21. Review profile on other platform(s) Similar summary, experience, photo Same name, relatable contact information Comparable slice of same person (you!) Susanne Petersson 21 3 Primary LinkedIn Considerations
- 22. 3. Your relevant experience Susanne Petersson 22 3 Primary LinkedIn Considerations
- 23. Showcase 8 to 12 years of activity Most recent activities are extremely important Remain current via degrees, certificates, conferences – include on profile Include all positions regardless whether paid or volunteer Susanne Petersson 23 3 Primary LinkedIn Considerations
- 24. Write in first person General nature, scope of each position A couple of relevant accomplishments Update periodically to support targeted job title, industry, and level of seniority Susanne Petersson 24 3 Primary LinkedIn Considerations
- 25. Once your review is complete 1. Overall look and feel of your profile 2. Your accessibility 3. Your relevant experience … You will Susanne Petersson 25 3 Primary LinkedIn Considerations
- 26. … reap the rewards Increase profile views, endorsements Extensive, relevant connections Join meaningful discussions Prospect of offering your expertise to interested parties Receive relevant job alerts Susanne Petersson 26 3 Primary LinkedIn Considerations
- 27. My background Establish methodologies to uphold productive and respectful processes Optimize internal cooperation and continuity Lead projects in customer- client facing areas Susanne Petersson 27 3 Primary LinkedIn Considerations
- 28. Susanne Petersson I hope you found this document useful!I hope you found this document useful!I hope you found this document useful!I hope you found this document useful!