Tips for using LinkedIn
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The document is a guide for optimizing LinkedIn profiles, emphasizing key elements such as the headshot, headline, and summary. It encourages users to move beyond standard resume content, thoughtfully brand their profiles, and engage in purposeful networking. Best practices for maintaining connections and managing privacy settings are also discussed.
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What about potential for bias?
Age? Race? Cultural heritage? Sex?
Attractiveness? Body weight?
Ø Likely more to lose if you do NOT include a picture!
[Presuming appropriate picture]
LinkedIn: Headshot](https://image.slidesharecdn.com/tipsforusinglinkedin-170221224206/85/Tips-for-using-LinkedIn-9-320.jpg)
Tips for using LinkedIn
- 1. February 2017 Dr. Brecca R. Farr, GCDF Human Sciences Career Consultant Oklahoma State University, Stillwater
- 2. – ™ Double check key profile elements ™ Navigating the new layout & search ™ Insights into best practices Objectives for our webinar
- 3. –™ Great tool for managing your network ™ Many limitations for editing profile LinkedIn app
- 4. – Making an effective profile Does yours showcase your abilities?
- 5. – ™ Do not limit your profile to content on your resume! ™ Yes, it will take more time… It’s not the same…
- 6. – ü Headshot ü Headline ü Summary ™ What is your overall message? ™ What are your goals? ™ What is your next step in your career? Top 3 profile elements
- 8. –Be attentive to: ™ Quality of photo ™ Eye contact ™ Smiling ™ Proportion of image ™ Cropping LinkedIn: Headshot
- 9. – What about potential for bias? Age? Race? Cultural heritage? Sex? Attractiveness? Body weight? Ø Likely more to lose if you do NOT include a picture! [Presuming appropriate picture] LinkedIn: Headshot
- 10. – ™ What is your message???
- 11. – Headline
- 12. – ™ Go beyond “job title” … Why rely on the system default? … ™ Can be THE most challenging part to write! LinkedIn: Headline
- 13. – ™ Sr. Mechanical Engineer - Design, analysis, project management & manufacturing ™ Customer-focused pro who can program every robot in your manufacturing facility. Specializing in ABB, FANUC, and Kawasaki robots. ™ Industrial & manufacturing engineer / Project manager / Lean Six Sigma / I help execute projects and improve operations ™ COO | CTO | GM | Sales | Technology & Business Strategies for small to mid-size firms, startups and turnarounds LinkedIn: Headline
- 14. – ™ Copywriter who knows how to craft web content that goes viral. Oh, and you’ll never beat me at Scrabble. ™ Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery. ™ HR Generalist who helps corporate VPs measurably improve their staff’s engagement & productivity. Results featured in Workforce.com. LinkedIn: Headline
- 15. – Summary
- 16. – ™ First vs. Third person perspective ™Include discussion of your professional goal(s) ™Integrate information about your career progression ™Flexibility for what you share ü Keep it professionally focused ü Relevant for the reader LinkedIn: Summary
- 17. –Experience – Organization and job or leadership title – Dates & location – Accomplishments & responsibilities – Don’t limit to the job description! Skills – Connections are asked to provide endorsements – Which ones are relevant to your area? Education – Key words for degree & major / option / minor – Activities or other descriptive details – International study? Integrate key words! LinkedIn: Profile content
- 18. – BRAND your profile Be purposeful Reflect the right (key) words Attend to your audience No stone unturned è complete your profile! Develop & deliver your message
- 19. – Considerations for *your* profile
- 20. – What are YOU working towards? ™ New job – internal or external? ™ Individual (professional) development? ™ An objective related to your job? ™ A priority for your organization?
- 21. – How much branding is in your profile? Be attentive to: ™ Use of colors in background or what you’re wearing ™ Visibility of company logo(s) ™ Standing in front of clearly identifiable landmarks ™ No right or wrongs > Be purposeful!
- 22. – ™ Organizational membership ™ Professional associations ™ Leadership positions ™ Activities & volunteer service ™ Awards, honors, recognitions ™ Certifications ™ Watch for suggestions from LinkedIn What’s your emphasis? LinkedIn: Profile content
- 23. – ™ Privacy settings ™ Customize your LinkedIn URL ™ Contact information Ø Recommend email only ™ Personal interests – personal choice to list ™ Recommendation: Do NOT list birthdate or marital status LinkedIn: A few details
- 24. – ™ Graphics Ø Donna Serdula profile ™ New feature: Photos & background image Ø Consider the message Ø Quality / relevance of photos critical for effectiveness LinkedIn: Profile visuals
- 25. – Updated search options Insert frustration emoticon here!
- 27. – Best practices for network development
- 28. – Develop your network: Initiating connections ™ It’s NOT a numbers game! ™ Be purposeful when asking to connect ™ Send a personalized message whenever possible
- 29. – ™ For your connections … add useful details! Ø You won’t remember EVERYTHING about EVERYBODY Ø Give yourself a nudge! Ø Can no longer make notes >> Find another system L Maintain your network: Make notes!
- 30. – ™ When you receive an invitation to connect … ™ Hi Pistol Pete -- Thank you for the invitation to connect. I welcome networking with OSU alumni, and love seeing them on LinkedIn! Please let me know if I can be of assistance. Hope you have a great rest of the week! -- Regards, Dr.Farr Maintain your network: Send messages!
- 31. – ™ When you receive a “thumbs up” for work anniversary… Hi Greg, Thank you for the "thumbs up" for my work anniversary. I appreciate it. Sometimes it’s the small seemingly inconsequential acts that create lovely surprises. As I get older, I find it increasingly important to not take anything for granted! So, again, thank you! Maintain your network: Send messages!
- 32. – How often are you on LinkedIn? ™ At least once a day ™ Periodically during the week ™ Maybe a couple times a month ™ Whenever I get an alert -- re: connection, post, discussion ™ Can’t remember my password!
- 33. Questions? We’re done (for today!)