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Nancy Stubblefield, Career Coordinator Middle Tennessee State University Career Development Center www.mtsu.edu/~career   Are you  Linked In ? Using Social Networks to Create Your Online Presence
Creating your online presence Careers of the Future Linked In Groups Linked In Applications Facebook groups Facebook applications Promoting yourself What not to do online Cover Letter Basics Online Networking Topics to Cover
Networking – Social vs. Business? Casual/Professional Friend Contacts/Work Contacts Social Need/Job Need What is the difference between social networking and business networking?
Why Network Online Recent Recruiting Changes Job Niche Boards Social Networking Sites Online Groups New Technology for Recruiters .jobs domain Click monitoring on job traffic Employee referrals – best return on investment Why Should I Network Online?
Why Freelancing  from home – see trends Offices of the future – IBM BlueSpace YouTube – Shift Happens video What Careers are Hot in the Future? Plans for the future office include a spatially flexible environment, in which workstations and meeting areas can be easily moved, added or taken away. Credit: CMU/IW project
Why Public Relations Managers Data Communication Analysts Technical Writers Teachers – “Teach Tennessee Program” Green Jobs Future Trends/Future Careers Fashion will go wired (new fabric and cell phone trends) World population by 2050 may grow larger than previously expected, due in part to healthier, longer living people More decisions will be made by non-human entities
What are the best sites for  online networking?
What is Linked In? World’s largest professional network with over 43 million members in over 200 countries around the world Network that helps you exchange knowledge, ideas, and opportunities with your trusted contacts.  A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.  Executives from all Fortune 500 companies are LinkedIn members.
    Founded:  :  February 4, 2004 Facts: More than 200 million active users More than half of Facebook users are outside of college The fastest growing demographic is those 30 years old and older Company Overview: facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Creating Your Online Presence Profile (replaces Employment) Bio about yourself (replaces Cover Letter) Specialties (replaces skills area on resume)  Recommendations (replaces references) Documents (replaces portfolio) Creating a Profile in Linked In NOTE: Be careful not to include address and personal information
LinkedIN Groups/Applications Groups Allowed to join up to 50 groups Email can be turned on or off for notifications of blog traffic Join groups which are in your career interest area Applications Ten applications Allows you to post documents Most free, some have extra fees What features are available in Linked In?
Your Online Portfolio should have…. Good industry connections Relevant skills specific to your industry  Power phrases/Key words Coursework/Professional Training Accreditations and Licenses  Online Portfolio Tips
Profile will not be complete until someone else has recommended you and you have recommend others How do I complete my profile? Who can  I ask to  give me a recommendation? Who can I recommend?
Don’t directly inquire about a job Ask….Who do you know who would know anything about (your field)? “ College students are like cute puppies and kittens….everyone wants to help them.  Alumni are like stray dogs, they appear desperate!” (Asher, 2008) How can I ask about jobs online?
Don’t be caught with these photos online!
Successful Networking = Job Success! Employers anticipated a 22% decrease in hiring due to recession in 2009 Are your networking skills ready for your future job search?
Cover Letters a.k.a. application letter, prospecting letter, networking letter, letter of inquiry Copy your resume header to compliment Use proper business letter formatting Like an objective, the cover letter should be specific to the position  - if known Traditional format letter - job openings where you know the contact and are familiar with the company Blind job lead format – newspaper ads which give little detail
Never use personal references, they are not considered “credible” (unless military or government requested) Include three to five references on a separate file (or sheet of paper) Ask your references before committing them to your contact list Include the person’s name, title, company, address, phone number, and email address References
Questions? Questions?
Bibliography Asher, D. (2008, February 26). Seven Secrets to the Hidden Job Market. Gerlach, NV, USA. Hoffman, R. (2009, July 27).  Linked In . Retrieved July  27, 2009, from www.linkedin.com: http://press.linkedin.com/about National Association of Colleges and Employers. (2009, Spring). A study of 2008-2009 beginning offers.  Salary Survey   , 48  (2). Zuckerberg, M. (2009, July 27).  facebook . Retrieved July 28, 2009, from www.facebook.com:http://www.facebook.com/press/info.php?statistics#/press/info.php?factsheet

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Online Networking

  • 1. Nancy Stubblefield, Career Coordinator Middle Tennessee State University Career Development Center www.mtsu.edu/~career Are you Linked In ? Using Social Networks to Create Your Online Presence
  • 2. Creating your online presence Careers of the Future Linked In Groups Linked In Applications Facebook groups Facebook applications Promoting yourself What not to do online Cover Letter Basics Online Networking Topics to Cover
  • 3. Networking – Social vs. Business? Casual/Professional Friend Contacts/Work Contacts Social Need/Job Need What is the difference between social networking and business networking?
  • 4. Why Network Online Recent Recruiting Changes Job Niche Boards Social Networking Sites Online Groups New Technology for Recruiters .jobs domain Click monitoring on job traffic Employee referrals – best return on investment Why Should I Network Online?
  • 5. Why Freelancing from home – see trends Offices of the future – IBM BlueSpace YouTube – Shift Happens video What Careers are Hot in the Future? Plans for the future office include a spatially flexible environment, in which workstations and meeting areas can be easily moved, added or taken away. Credit: CMU/IW project
  • 6. Why Public Relations Managers Data Communication Analysts Technical Writers Teachers – “Teach Tennessee Program” Green Jobs Future Trends/Future Careers Fashion will go wired (new fabric and cell phone trends) World population by 2050 may grow larger than previously expected, due in part to healthier, longer living people More decisions will be made by non-human entities
  • 7. What are the best sites for online networking?
  • 8. What is Linked In? World’s largest professional network with over 43 million members in over 200 countries around the world Network that helps you exchange knowledge, ideas, and opportunities with your trusted contacts. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
  • 9.     Founded: : February 4, 2004 Facts: More than 200 million active users More than half of Facebook users are outside of college The fastest growing demographic is those 30 years old and older Company Overview: facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
  • 10. Creating Your Online Presence Profile (replaces Employment) Bio about yourself (replaces Cover Letter) Specialties (replaces skills area on resume) Recommendations (replaces references) Documents (replaces portfolio) Creating a Profile in Linked In NOTE: Be careful not to include address and personal information
  • 11. LinkedIN Groups/Applications Groups Allowed to join up to 50 groups Email can be turned on or off for notifications of blog traffic Join groups which are in your career interest area Applications Ten applications Allows you to post documents Most free, some have extra fees What features are available in Linked In?
  • 12. Your Online Portfolio should have…. Good industry connections Relevant skills specific to your industry Power phrases/Key words Coursework/Professional Training Accreditations and Licenses Online Portfolio Tips
  • 13. Profile will not be complete until someone else has recommended you and you have recommend others How do I complete my profile? Who can I ask to give me a recommendation? Who can I recommend?
  • 14. Don’t directly inquire about a job Ask….Who do you know who would know anything about (your field)? “ College students are like cute puppies and kittens….everyone wants to help them. Alumni are like stray dogs, they appear desperate!” (Asher, 2008) How can I ask about jobs online?
  • 15. Don’t be caught with these photos online!
  • 16. Successful Networking = Job Success! Employers anticipated a 22% decrease in hiring due to recession in 2009 Are your networking skills ready for your future job search?
  • 17. Cover Letters a.k.a. application letter, prospecting letter, networking letter, letter of inquiry Copy your resume header to compliment Use proper business letter formatting Like an objective, the cover letter should be specific to the position - if known Traditional format letter - job openings where you know the contact and are familiar with the company Blind job lead format – newspaper ads which give little detail
  • 18. Never use personal references, they are not considered “credible” (unless military or government requested) Include three to five references on a separate file (or sheet of paper) Ask your references before committing them to your contact list Include the person’s name, title, company, address, phone number, and email address References
  • 20. Bibliography Asher, D. (2008, February 26). Seven Secrets to the Hidden Job Market. Gerlach, NV, USA. Hoffman, R. (2009, July 27). Linked In . Retrieved July 27, 2009, from www.linkedin.com: http://press.linkedin.com/about National Association of Colleges and Employers. (2009, Spring). A study of 2008-2009 beginning offers. Salary Survey , 48 (2). Zuckerberg, M. (2009, July 27). facebook . Retrieved July 28, 2009, from www.facebook.com:http://www.facebook.com/press/info.php?statistics#/press/info.php?factsheet

Editor's Notes

  • #9: Sound career choices require information - information about you and about occupations. Whether you are declaring a major or preparing for your job search, there are several steps you will want to focus on in the career development process. The staff in the Career Development Center will help you along this journey - one which is unique to every individual.   In support of its new mission and direction, the Career Development Center offers this Career Success Plan to guide you in preparing for future goals:   Assessing - your interests, values and skills Exploring - your career options and academic majors Building - your job-search skills Experimenting - by gaining career-related experience Implementing - your plan by connecting with career-related opportunities or preparing for graduate or professional school Practicing - life-long career management
  • #10: Sound career choices require information - information about you and about occupations. Whether you are declaring a major or preparing for your job search, there are several steps you will want to focus on in the career development process. The staff in the Career Development Center will help you along this journey - one which is unique to every individual.   In support of its new mission and direction, the Career Development Center offers this Career Success Plan to guide you in preparing for future goals:   Assessing - your interests, values and skills Exploring - your career options and academic majors Building - your job-search skills Experimenting - by gaining career-related experience Implementing - your plan by connecting with career-related opportunities or preparing for graduate or professional school Practicing - life-long career management
  • #16: These are pictures of MTSU students. The Task Force debated over whether to use our students as examples because a parent may be in the audience. But, we feel this is a good example of how the information students are posting is public domain.