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- 1. The Future of Team #4 Jay Ford Karl Schwartz Kiran Jasti Arjun Shankar
- 2. Vision To be the leading site for online business networking, and to provide productivity tools used by professionals
- 3. The Problem Potential Erosion of Customer Usage by Competing Networking Services
- 4. Decision Professional Network Services Vs Social Network Services
- 5. Recommendations Protect our Niche Grow Capabilities & Functionalities Maintain a Walled Garden Philosophy
- 6. Results Revenue Growth by June 2010 $310 Million
- 8. The Problem Potential Erosion of Customer Base by Competing Services
- 9. Industry Trends Facebook has plug-ins from Career Builder and Jobster Facebook has corporate pages Google is exploring open platform services
- 10. LinkedIn’s Goals To continue to meet customers’ demands while staying true to the vision To increase LinkedIn’s membership and usage while pre-empting efforts by services targeting the professional market
- 11. Alternative Choices Move into Social Networking Services? Erodes our brand identity Deviates from our core competency Uses significant resources for little value added
- 12. Alternative Choices Move toward an Open Platform Architecture? Dan Nye about open platform: “ It isn’t going to happen anytime soon. So much will play out before now and [then]…”
- 14. Customer Professionals Job Seekers Recruiters College Graduates Businessmen
- 15. Needs Networking Job Search References Company Research Business News
- 16. S.W.O.T Strengths Unique Identity Strong Brand Image Professional Membership Weaknesses Only 23 Millions Users Low Language Compatibility Opportunities Overseas Markets Mobile Markets Language Capacities Threats Other PNS Providers Other SNS Providers
- 17. Competitive Analysis Social Professional Open Closed
- 19. Additional Product Features Webinar / Conference calls Instant Messenger with contacts Online career fair Cover letter / Resume clinic
- 20. Additional Product Features Transcript / Certification upload Mock Interviews University resources (research topics, publications) Online tutoring / mentoring
- 21. User Growth As Is Projected
- 22. Revenues As Is Projected
- 23. The Future of
- 24. Q & A
- 25. Appendix Currently Users Revenue Earned Per User Total Revenue 2006 7000000 * $1.43 $10,000,000.00 2008 23000000 * $4.35 $100,050,000.00 Projected 2009 37400000 * $4.35 $162,690,000.00 2010 51800000 * $4.35 $225,330,000.00 Value Added 2009 43000000 * $5.00 $215,000,000.00 2010 62100000 * $5.00 $310,500,000.00
- 26. Appendix User Growth Currently % Growth Users 2006 7000000 2008 229% 23000000 Projected 2009 63% 37400000 2010 39% 51800000 Value Added Additional 2009 87% 43000000 15% 2010 44% 62100000 20%
Editor's Notes
- #10: This slide has quotes from the case, that support the nature of the problem