Lisbon 3
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The document discusses developing a PR plan and considers questions around necessary platforms, channels, and the evolving role of PR. It challenges the reader to submit a 2,000 word case study proposal for redesigning a PR program at their organization with no budget constraints that demonstrates a return on investment and shows how PR could change the organization's business.
Lisbon 3
- 1. If I ruled the worldHow would you develop a PR plan today
- 2. PlatformsChannelsPlanning and managementContentWould it be like yesterday?
- 4. ScanningMonitoringEvaluationUnderstandingPlatformsChannelsThen plan the campaigns And .... Scanning... Monitoring... Evaluation ...understandingReporting – what to whom, how , when and whereEnvironment
- 5. PC’s,TabletsPhonesTV’sRadioPrintSides of universitiesShop windowsClothesKeep an open mindPlatforms
- 6. Website still heart of media relationsEmail remains criticalSocial MediaAPI’sGamesAugmented Reality SensorsSemi -virtual environmentsSome are cuteIs this PR?Channels
- 7. Can we do without most of the platforms and channelsDo we have to use all the platforms and channels?Is it essential for PR to be an online discipline?
- 8. OnlineOfflineInternallyWhat is the new role for PR
- 9. How imaginative can you getWhat is the ROIDid your idea change the way the organisation does businessYour case study
- 10. 2000 wordsYour organisation or one you know wellRe-build the PR programme No budget constraintsMust show ROIIn the style of an internal detailed and costedPR proposalYour Challenge