Lo2 final draft
- 1. Page | 1 Paolo Nutini – New Shoes Music Video
- 2. Page | 2 Contents Page 3 – Introduction Page 4 – Introduction/Target Audience Page 5 – Competitors Page 6 – Resources/Crew Page 7 - Resources/Crew Page 8 - Resources/Crew Page 9 – Personal Requirements/Equipment Transport Page 10 – Equipment Transport Page 11 – Travel Page 12 – Editing Suite Page 13 – Materials/Facilities/Budget Page 14 - Budget
- 3. Page | 3 Paolo Nutini is a well astablished singer songwriter across the world. He had hit singles with ‘Jenny Don’t be Hasty’, ‘Rewind’ and ‘Pencil Full of Lead’. However, one of his more populr songs received critisism for it’s ‘simple’ music video. The track peaked at 107 in the U.S billboard charts and only 21 in the UK singles charts. Therefore, I am going to re-create a music video for this song to gain more recognition for the artist and myself as video producer.
- 4. Page | 4 The music video I am going to create follows the life of a male teenager whos seems to be going through some hard times. However, when he wakes up and slips into to his brand new pair of shoes, he becomes more confident within himself and is ready to take on the day. I don’t want my video to be a reinactment of the original but want it to relate to the song lyrics which may make some similarities between mine and the original. The video will start off in a black and white effect, this effect will continue until he puts on his new shoes. Similar to the effect used in the original ‘Wizard of Oz’ film. This will accentuate the symbolism of the shoes in the video and will work as an intriging element for the audience. The video will include lots of mid shots and close ups of the singer with his guitar. This will give of lots of the emotion portrated in the lyrics through the actors facial expressions and mannerisms. Contrasted to this, there will also be plenty of long panning shots of village and town communities. This will give the video a well established sceneray and add to the context of the song. Target Audience My advert will be targeted at mainstreamers. This is partly because this category of people already enjoy and listen to this genre of music. However, as it is a very
- 5. Page | 5 broard and popular category, it may be difficult to create something that appeals to everyone. The obvious way to tackle this problem is to follow the codes and conventions of existing music videos of this genre. In terms of psychographics, less popular music such as classical may slot in the ‘A’ or ‘B’ category of the SOC. But with more popular mainstream music, it would be hard too generalise the song to just one of the categories. However, it would probably sway slightly more to the ‘C2’, ‘D’ and ‘E’ sections. Competitors When researching into competitors, I found plenty of similar British artists that have found success through hit singles and award winning music videos. Three artists that stood out as real competitors were Ben Howards, Jake Bugg and James Morrison. Each of these artists’s makes similar acoustic style music like Paolo Nutini, all using conventional style music videos. A lot of them include various shots of natural wooded areas and large landscapes (especially Ben Howard’s). However my video will differ and contrast to these by using rural sceneries and busy town cultures.
- 6. Page | 6 Resources/Crew Camera Operator – Dave Emery http://www.daveemery.co.uk/ Ben Howard Jake Bugg James Morrison
- 7. Page | 7 Dave Emery is a well established camera operator who has worked on a number of different areas within the industry. However, I was intrigued by his regular work at top music festivals. These include; Glastonbury, Reading Festival, V Festival, Sonisphere and many more. His YouTube channel promotes videos he has filmed: http://www.youtube.com/daveemerylimited - including one-shot music numbers on the jib for Alicia Keys, Robbie Williams and Rizzle Kicks. Lighting – Piers Cox http://www.pierscox.com/ Piers Cox has worked in several areas of television including a lot of music based productions. The price to hire him includes his equipment and travel. His previous work includes live MTV shows, and various music videos.
- 8. Page | 8 Actor – Oliver Mayer Oliver is a young, local and well established actor. He has been in several theatre productions, fringe music videos and adverts. He is a talented musician which makes him perfect for the role in the music video. He can also accompany the instruments with a great singing voice, this will make the lip syncing in the video look more natural. As he is willing to promote himself as an actor, he will do the video for free. My Responsibilities
- 9. Page | 9 • Director • Sound Op (Playback) • Floor Manager • TAM (Talents and artist relations) • Location • Health and Safety I am going to direct the music video. This will mean I will be able to produce the it in the style I want, rather than explaining the ideas to someone else. As the sound picked up on the camera won’t be used, I won’t need to hire a sound operator. However, I will be using a PA system for playback. I have decided to use this actor as I know him personally and know he work in a professional manner. Personnal Requirements All cast and crew members will be staying in the Red Lion hotel in Henley on Thames. They will be there for 4 nights starting from 27/05/13 till 30/05/13.
- 10. Page | 10 Equipment Transport Most of the filming will be shot in Henley and will be in walking distance of the hotel. However, to get the equipment to the location a van will need to be hired to transport it. A local car hire company will work perfectly in terms of collection and practicality. http://www.henleycarhire.com/our-cars/
- 11. Page | 11 Travel When filming in Henley, the crew and cast are in walking distance of the location sets. However there are bits of filming that need to be done in a close by village and town. (Shiplake and Reading). Both are easily accessible by train:
- 12. Page | 12 Editing Suite Cloudy Lemonade Studios SOFTWARE • Final Cut Studio 3 • Photoshop • Dreamweaver • Flash • After Effects
- 13. Page | 13 Materials & Facilities Materials New shoes/shoe box Guitar Facilities Camera/tripod The actor’s house Adobe Editing Software Budget Requirements When Needed Cost Crew (Camera) – Dave Emery. 27/05/’13 – 31/05/’13 £1000 per day (£5000) Price includes equipment. Crew (Lighting) – Piers Cox. 27/05/’13 – 31/05/’13 £650 per day (£3250) Price includes equipment. Crew (Actor) – Oliver Mayer 27/05/’13 – 31/05/’13 Free Editing Suite Hire 03/06/’13 – 07/06/’13 £150 per day (£600) Accommodation (Hotel) 27/05/’13 – 31/05/’13 £1260 for 4 nights
- 14. Page | 14 Equipment Transport (Van Hire) 27/05/’13 – 31/05/’13 £100 per day (£500) Train Travel (Shiplake + return) 27/05/’13 – 27/05/’13 £3.90 each (£15.60) Train Travel (Reading + return) 28/05/’13 – 28/05/’13 £13.20 each (£52.80) Petrol 27/05/’13 – 31/05/’13 £30 for the week Overall Cost of Production £9448.40