Location Based Service Talk in CSCOOP
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LOCQL is a location-based question and answering service that helps people find answers about places. It allows users to ask and answer questions that are tagged with geo-location information. Examples of questions include recommendations for neighborhoods to live in or top places to visit during a trip. The service aims to leverage social networks and location-based services to identify relevant people to ask and determine which answers can be trusted. It plans to use machine learning to improve search relevance over time as it collects more user data. The goal is to focus on the user experience while making data-driven decisions about growth strategies.
![Market
S 53% of mobile searches on Bing have a local intent. [1]
S 20% of all searches on Google are related to location
[2]
S Over 40% questions on vark.com (now a part of
Google) related to location[3]
S Over 45% question on Yahoo! Answer’s specific
categories are related to locations
S 1 Billion answers has been collected in Yahoo!
Answers since 2005. [4]](https://image.slidesharecdn.com/lbs-110221165247-phpapp01/85/Location-Based-Service-Talk-in-CSCOOP-35-320.jpg)
Location Based Service Talk in CSCOOP
- 1. CSCOOP Talk Robert Mao 2011.2 S
- 2. Agenda Startup A life experience, not just a business… LBS A layer, not just features… LOCQL A Location Based Q&A service
- 3. Startup A life experience, not just a business… S
- 6. Startup is a life experience…
- 7. This is what you expect your startup experience will be…
- 8. This is what actually happen…
- 9. This is what actually happen…
- 10. This is what will actually happen…
- 11. S Idea doesn’t matter, people does
- 12. S Build something that really standout from others
- 13. S Catch the wave! Timing matters.
- 14. Location Based Service A layer, not just features. S
- 15. LBS Location Determinate Technology LBS Location Based Service Location Location Enabling based Platform Applications
- 16. LBS Manual Location Determinate oUser input Technology oBar code scanning Automatic oGPS oA-GPS LBS oCell tower Location Based Service oWiFi oIP based Location Location Enabling based oRFID Platform Applications Companies oGPS chips oSkyhook
- 17. LBS Location Determinate Technology •Google Map •Bing Map •Indoor maps •Google Place API •SimpleGeo.com LBS Location Based Service •Yahoo! Fire eagle •… Location Location Enabling based Platform Applications
- 18. LBS Location Determinate Technology Foursquare Gowalla Whrrl Urbanspoon UrbanQ LBS Yelp Location Based Service Where.com Starbucks! Location Location Enabling based Google Latitude Platform Applications Google Places …
- 19. LBS Patterns S I want to find where I am and how to get somewhere… Waze
- 20. LBS Patterns S I want to find nearest xyz…
- 21. LBS Patterns S I want to find my friends or tell my friends where I am…
- 22. LBS Patterns S I want to find things my friend like / share things I like to friends…
- 23. LBS Patterns S I want to explore or discover new stuff… Your startup
- 24. LBS Patterns S I want to meet strangers or make new friends… Your startup
- 25. LBS Patterns S I want to meet / discover / talk to people nearby… Your startup
- 26. LBS Patterns S I want to express my opinions about a place…
- 27. LBS Patterns S I want to play a game…
- 28. LBS Patterns S I want find local news / deals / coupons / … Your startup
- 29. LBS Patterns S I want to track my phone / kids / pet / …
- 30. LBS Patterns S I want to show off my xyz…
- 31. LBS Patterns S I want to find answers on places…
- 32. LOCQL Location Based Questions & Answers S
- 33. What we do LOCQL is a location based question and answer service that help people find answers on places. “I just moved to Seattle area for Microsoft, which neighborhood shall I live and which school should my kids go? ” “ I have a free weekend in Paris during my business trip, what are the top places I should visit in just 2 days? ” “I am visiting Shanghai next week and would wish talk to some local Internet entrepreneurs, who should I talk to ?”
- 35. Market S 53% of mobile searches on Bing have a local intent. [1] S 20% of all searches on Google are related to location [2] S Over 40% questions on vark.com (now a part of Google) related to location[3] S Over 45% question on Yahoo! Answer’s specific categories are related to locations S 1 Billion answers has been collected in Yahoo! Answers since 2005. [4]
- 36. Competition S Old school question and answer sites S Our unique solutions S Yahoo! Answers S Answers.com S All questions and answers are geo-tagged and geo-searchable S Ask.com S Automatically filtering questions S New social question and answer sites and answers for users based on S Quora.com the relevance to the places S Vark.com (now a part of Google) S Facebook questions S Leverage Social Networks and LBS to help indentifying: S None of our competitors build solution and algorithm to focus on S Who are the best persons to the geo-location based search ask? S Which answer shall I trust?
- 37. Roadmap S Growing strategy S Focus on the user experience and the differentiations Machine S Data driven decision making: learning analytics/experiments on almost Mobile Apps algorithm kick in (2011 everything (2011 Summer) Winter) - Grow user base - Improve the Public beta (2011 and data set relevance and S Introduce machine learning engine to Spring) response of search improve the relevancy once our data - Social features kick in set is big enough. - Grow user base Private beta (2010 Winter) and data set S Growing from key areas one by one - Limited users (quick by not rush) for improving UX S Lower operation cost by design excellence
- 38. Need LOCQL invitation? S Follow us and retweet: www.twitter.com/locql
- 39. Thanks! S Contact S rob@locql.com S Phone: (707)33LOCQL / (707)-335-6275 S www.LOCQL.com