Location, a layer not just features
2 likes292 views
Locql is a location-based question and answer service designed to help users find information about places relevant to their location. The market shows a significant demand for location-based information, with a high percentage of mobile searches indicating local intent. The service aims to differentiate itself through a focus on geo-tagged questions and leveraging social networks, while improving user experience through data-driven decision-making.
![Market
53% of mobile searches on Bing have a local intent. [1]
20% of all searches on Google are related to location
[2]
Over 40% questions on vark.com (now a part of
Google) related to location[3]
Over 45% question on Yahoo! Answer’s specific
categories are related to locations
1 Billion answers has been collected in Yahoo!
Answers since 2005. [4]](https://image.slidesharecdn.com/lbs-layer-not-feature-110227182326-phpapp01/85/Location-a-layer-not-just-features-23-320.jpg)
Location, a layer not just features
- 1. Location Based Service A layer, not just features. www.LOCQL.com "
- 2. LBS Location Determinate Technology LBS Location Based Service Location Location Enabling based Platform Applications
- 3. LBS Manual Location Determinate o User input Technology o Bar code scanning Automatic o GPS o A-GPS LBS o Cell tower Location Based Service o WiFi o IP based Location Location Enabling based o RFID Platform Applications Companies o GPS chips o Skyhook
- 4. LBS Location Determinate Technology • Google Map • Bing Map • Indoor maps • Google Place API • SimpleGeo.com LBS Location Based Service • Yahoo! Fire eagle • … Location Location Enabling based Platform Applications
- 5. LBS Location Determinate Technology Foursquare Gowalla Whrrl Urbanspoon UrbanQ LBS Yelp Location Based Service Where.com Starbucks! Location Location Enabling based Google Latitude Platform Applications Google Places …
- 6. LBS Patterns "
- 7. LBS Patterns I want to find where I am and how to get somewhere… Waze
- 8. LBS Patterns I want to find nearest xyz…
- 9. LBS Patterns I want to find my friends or tell my friends where I am…
- 10. LBS Patterns I want to find things my friend like / share things I like to friends…
- 11. LBS Patterns I want to explore or discover new stuff… Your startup
- 12. LBS Patterns I want to meet strangers or make new friends… Your startup
- 13. LBS Patterns I want to meet / discover / talk to people nearby… Your startup
- 14. LBS Patterns I want to express my opinions about a place…
- 15. LBS Patterns I want to play a game…
- 16. LBS Patterns I want find local news / deals / coupons / … Your startup
- 17. LBS Patterns I want to track my phone / kids / pet / …
- 18. LBS Patterns I want to show off my xyz…
- 19. LBS Patterns I want to find answers on places…
- 20. LOCQL Location Based Questions & Answers "
- 21. What we do LOCQL is a location based question and answer service that help people find answers on places. “I just moved to Seattle area for Microsoft, which neighborhood shall I live and which school should my kids go? ” “ I have a free weekend in Paris during my business trip, what are the top places I should visit in just 2 days? ” “I am visiting Shanghai next week and would wish talk to some local Internet entrepreneurs, who should I talk to ?”
- 23. Market 53% of mobile searches on Bing have a local intent. [1] 20% of all searches on Google are related to location [2] Over 40% questions on vark.com (now a part of Google) related to location[3] Over 45% question on Yahoo! Answer’s specific categories are related to locations 1 Billion answers has been collected in Yahoo! Answers since 2005. [4]
- 24. Competition Old school question and answer sites Our unique solutions Yahoo! Answers Answers.com All questions and answers are geo-tagged and geo-searchable Ask.com Automatically filtering questions New social question and answer sites and answers for users based on Quora.com the relevance to the places Vark.com (now a part of Google) Facebook questions Leverage Social Networks and LBS to help indentifying: None of our competitors build solution and algorithm to focus on Who are the best persons to the geo-location based search ask? Which answer shall I trust?
- 25. Roadmap Growing strategy Focus on the user experience and the differentiations Machine Data driven decision making: learning analytics/experiments on almost Mobile Apps algorithm kick in (2011 everything (2011 Summer) Winter) - Grow user base Public beta (2011 and data set - Improve the relevance and Introduce machine learning engine to Spring) response of improve the relevancy once our data - Social features search set is big enough. kick in - Grow user base Private beta (2010 Winter) and data set Growing from key areas one by one - Limited users (quick by not rush) for improving UX Lower operation cost by design excellence
- 26. Need LOCQL invitation? Follow us and retweet: www.twitter.com/locql
- 27. Thanks! Contact rob@locql.com Phone: (707)33LOCQL / (707)-335-6275 www.LOCQL.com