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L TE
           New Kil ler Apps
Building
About Marko Gargenta
* Developer of Android Bootcamp for Marakana.
* Instructor for 1,000s of developers on Android at
  Qualcomm, Cisco, Motorola, DoD and other great orgs.
* Author of Learning Android published by O’Reilly.
* Speaker at OSCON (3x), ACM, IEEE, SDC, AnDevCon.
* Co-founder of SFAndroid.org
* Co-chair of Android Open conference: AndroidOpen.com




                                          AN
What LTE Is
Why you'd care

LTE is Faster
LTE is Richer
LTE is Safer

  LTE > 3G++
LTE is Faster

SPEED              AVERAGE               LATENCY
 LIMIT              SPEED                ONEWAY

86/28                 12/5                    15
   Mbps                  Mbps                   ms



                           Faster!
                  Over 50%

LTE enables Video sharing, conferencing, HD streaming.
Much more bandwidth
       3G                    LTE

  1.25MHz - 5MHz         1.4MHz - 20MHz




               e              for data
Built for voic          Built
Latency Reduction
   65 ms

                     50 ms                                            Low latency
                                          10 ms            10 ms
                                                                      => High speed apps
  HSPA              HSPA+                      LTE              LTE
                    WiMAX               MIMO2x2          MIMO4x4




       Higher peak rates (theoretical)



                                           173 Mbps
                                                                      High peak throughput
                                                      86 Mbps         => Rich content
                                     55 Mbps

                           42 Mbps
      14 Mbps    11 Mbps

HSPA 5MHz        HSPA+ 5MHz


                                           Credit: Alcatel-Lucent
LTE is Richer



      * HD video
   * Multipart video
 * Real time gaming
 * Cloud computing
 * Enhanced reality
LTE is Richer


   3G                       LTE
                 vs.
    IPv4                      IPv6


             N                          -
10- digit MD           15-dig it IMSI
  identifier            based i  dentifier
LTE provides for Quality of Service.




Slower traffic yields to faster packets.
    Such as video conferencing.
Your app can take advantage of this.
Application impact
                                                Smartphone Model for 2012
                               Video

                             Streaming
Avg Call Thruput (kb/s)




                          Interactive
                                                              Web
                            Video                                                   Size of bubble Indicates Aggregate Data Usage
                                                            Browsing

                                     Audio

                                    Streaming
                                                            Email
                          Gaming
                                                                                  SMS
                           MMS

                                                                                         4.0
                                                     Busy Hour Calling Attempts (BHCA)


                                     As networks become more capable, users will want
                                                      richer apps.                  Credit: Alcatel-Lucent
Simplified Worldwide Roaming



        LTE is unifying standard
            providing seamless
      international roaming & device
             economies of scale
LTE is Safer
* Network authentication (128-bit keys)
* SIM robust and non-invasive key storage
* RAN encrypted data communication to
  prevent eavesdropping
More Security Features
* Identity protection (IMSI/IMEI) against
  snooping & alteration
* IpMS granular security per service
* IPSec for secure tunneled IP communication
2G
        Built for voice




Credit: Paul Vlaar
3G
         Built for voice
           and data




Credit: Wikipedia
Mobile used to be for voice



                               e
                  ing to peopl
      People talk
LTE: More than a faster road




                          Credit: Imre Solt
LTE Enables M2M



                                g
                   to everythin
 Everythi ng talks
The Internet of Things




 Everything is connected to everything
Mobile M2M Roadmap
The world is adopting LTE
                                                 Europe
              America
                                                                          ,
                                                               candinavia
        North     oPCS
                                        2010: Lau
                                                  n ches in S
                                                           urope
                  izon, Met
                            r                    Eastern E
        2010: Ver                                                 Dividend
                         -Mobile                    pe an Digital
          2011 : AT&T, T                 2011: Euro
                                                            Germany
                                               Lau nches –               E
                                                              des to LT
                                          2012/13:  3G upgra




                                                        Asia
                         ca
                tin Ameri hes
                                                                  launches
                                                       ndia BWA
             La                                2011: I
                                                                    a Mobile
                       unc
                         ntial la               In pipe  line: Chin
              2011: Pote
                            broadband                      TD-LTE
                for fixed


113 LTE network commitments in 46 countries
156 operators in 64 countries investing in LTE
At least 55 LTE networks in service by end 2012               Credit: Alcatel-Lucent
LTE is getting cheaper


            LTE 1st generation
$5,000



$1,000



 $500



 $100
            HSPA+
                                        HSPA+
         1st generation                                LTE 2nd generation
  $50                               2nd generation
                                                          (multimode)

                  Commodity price

              2009               2010           2011   2012         2013         2014

                                                                            Credit: Alcatel-Lucent
The Long Term Evolution
  GSM/UMTS              HSPA+
  GSM/EDGE           UMTS/HSPA+
  GSM/EDGE                            L
  TD-SCDMA

   1xRTT
                                      T
  1x/Do-R.A                           E
  1x/Do-R.A             B/A+
   WIMAX


                                  E
                      le ad to LT
           A ll roads
                                          Credit: Alcatel-Lucent
Follow the money




                   Source: Analysys Research
App Development
 Best Practices
Plan for mix of networks




          2G                                          LTE
                                  3G

Your app can make intelligent choices based on network.
Networks differ on bandwidth, latency, throughput, reliability,
security, and more.
n
Data coming i
                              Use bigger buffers
                                  LTE is faster than 3G so big
                                      buffers work better.
                                  True even when switching to
                                         and from 3G.
                          r
                 he buffe
       Data in t




                                            t
                              Data going ou
Pre-fetch for faster experience
                                        Anticipate and pre-load
                                         data user will want.

                                           Experiment with
                                       algorithm that works best
                                              for your app.

                                       LTE's larger bandwidth
                                       and lower latency helps.




             credit: David Shankbone
Cache more often


                                     Your App




                                          Cache




Be mindful about spikes in network traffic
Try to use smart cache to mitigate for spikes
One session for multiple GETs

                    GET/Response
         Session



                    GET/Response

                    GET/Response




* LTE was designed for long sessions
* Old networks: Small but frequent requests
* LTE: fewer requests->better responsiveness and lower latency
* Group requests into single session
Take advantage of all-IP network
                        Start stream A
                        Stop stream A
              Session


                        Start stream B
                        Stop stream B
                        Start stream A


* LTE: idle to active in 100ms -> always-on experience without
actually being active all the time
* Concurrent media streams experience: start one while stopping the
other, as in voice over a scrolling map
Favor downloading over streaming


                            vs.
                    ing                         g
          Downloa
                  d                    Streamin


 Expect 2 to 8s delay when switching between LTE and 2G/3G.
          Streaming is also more expensive on battery.
Avoid aggressive behaviour



                       Aggressive
                         App

              Other
              Apps




* Aggressive behavior: continuously using network without
  consideration for others.
* Results in tying up network resources and drains battery.
Summary
LTE represents a potential game changer; It
creates opportunities for new killer apps.
Accept the long term evolution and thrive.




                                    credit: KillDevil at Wikipedia
Thank you!

   Slides/Video:            Sponsored by:
http://mrkn.co/f/442




       Marko Gargenta, Marakana.com
             @MarkoGargenta
                                            (c) Marakana

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LTE: Building New Killer Apps

  • 1. L TE New Kil ler Apps Building
  • 2. About Marko Gargenta * Developer of Android Bootcamp for Marakana. * Instructor for 1,000s of developers on Android at Qualcomm, Cisco, Motorola, DoD and other great orgs. * Author of Learning Android published by O’Reilly. * Speaker at OSCON (3x), ACM, IEEE, SDC, AnDevCon. * Co-founder of SFAndroid.org * Co-chair of Android Open conference: AndroidOpen.com AN
  • 4. Why you'd care LTE is Faster LTE is Richer LTE is Safer LTE > 3G++
  • 5. LTE is Faster SPEED AVERAGE LATENCY LIMIT SPEED ONEWAY 86/28 12/5 15 Mbps Mbps ms Faster! Over 50% LTE enables Video sharing, conferencing, HD streaming.
  • 6. Much more bandwidth 3G LTE 1.25MHz - 5MHz 1.4MHz - 20MHz e for data Built for voic Built
  • 7. Latency Reduction 65 ms 50 ms Low latency 10 ms 10 ms => High speed apps HSPA HSPA+ LTE LTE WiMAX MIMO2x2 MIMO4x4 Higher peak rates (theoretical) 173 Mbps High peak throughput 86 Mbps => Rich content 55 Mbps 42 Mbps 14 Mbps 11 Mbps HSPA 5MHz HSPA+ 5MHz Credit: Alcatel-Lucent
  • 8. LTE is Richer * HD video * Multipart video * Real time gaming * Cloud computing * Enhanced reality
  • 9. LTE is Richer 3G LTE vs. IPv4 IPv6 N - 10- digit MD 15-dig it IMSI identifier based i dentifier
  • 10. LTE provides for Quality of Service. Slower traffic yields to faster packets. Such as video conferencing. Your app can take advantage of this.
  • 11. Application impact Smartphone Model for 2012 Video Streaming Avg Call Thruput (kb/s) Interactive Web Video Size of bubble Indicates Aggregate Data Usage Browsing Audio Streaming Email Gaming SMS MMS 4.0 Busy Hour Calling Attempts (BHCA) As networks become more capable, users will want richer apps. Credit: Alcatel-Lucent
  • 12. Simplified Worldwide Roaming LTE is unifying standard providing seamless international roaming & device economies of scale
  • 13. LTE is Safer * Network authentication (128-bit keys) * SIM robust and non-invasive key storage * RAN encrypted data communication to prevent eavesdropping
  • 14. More Security Features * Identity protection (IMSI/IMEI) against snooping & alteration * IpMS granular security per service * IPSec for secure tunneled IP communication
  • 15. 2G Built for voice Credit: Paul Vlaar
  • 16. 3G Built for voice and data Credit: Wikipedia
  • 17. Mobile used to be for voice e ing to peopl People talk
  • 18. LTE: More than a faster road Credit: Imre Solt
  • 19. LTE Enables M2M g to everythin Everythi ng talks
  • 20. The Internet of Things Everything is connected to everything
  • 22. The world is adopting LTE Europe America , candinavia North oPCS 2010: Lau n ches in S urope izon, Met r Eastern E 2010: Ver Dividend -Mobile pe an Digital 2011 : AT&T, T 2011: Euro Germany Lau nches – E des to LT 2012/13: 3G upgra Asia ca tin Ameri hes launches ndia BWA La 2011: I a Mobile unc ntial la In pipe line: Chin 2011: Pote broadband TD-LTE for fixed 113 LTE network commitments in 46 countries 156 operators in 64 countries investing in LTE At least 55 LTE networks in service by end 2012 Credit: Alcatel-Lucent
  • 23. LTE is getting cheaper LTE 1st generation $5,000 $1,000 $500 $100 HSPA+ HSPA+ 1st generation LTE 2nd generation $50 2nd generation (multimode) Commodity price 2009 2010 2011 2012 2013 2014 Credit: Alcatel-Lucent
  • 24. The Long Term Evolution GSM/UMTS HSPA+ GSM/EDGE UMTS/HSPA+ GSM/EDGE L TD-SCDMA 1xRTT T 1x/Do-R.A E 1x/Do-R.A B/A+ WIMAX E le ad to LT A ll roads Credit: Alcatel-Lucent
  • 25. Follow the money Source: Analysys Research
  • 26. App Development Best Practices
  • 27. Plan for mix of networks 2G LTE 3G Your app can make intelligent choices based on network. Networks differ on bandwidth, latency, throughput, reliability, security, and more.
  • 28. n Data coming i Use bigger buffers LTE is faster than 3G so big buffers work better. True even when switching to and from 3G. r he buffe Data in t t Data going ou
  • 29. Pre-fetch for faster experience Anticipate and pre-load data user will want. Experiment with algorithm that works best for your app. LTE's larger bandwidth and lower latency helps. credit: David Shankbone
  • 30. Cache more often Your App Cache Be mindful about spikes in network traffic Try to use smart cache to mitigate for spikes
  • 31. One session for multiple GETs GET/Response Session GET/Response GET/Response * LTE was designed for long sessions * Old networks: Small but frequent requests * LTE: fewer requests->better responsiveness and lower latency * Group requests into single session
  • 32. Take advantage of all-IP network Start stream A Stop stream A Session Start stream B Stop stream B Start stream A * LTE: idle to active in 100ms -> always-on experience without actually being active all the time * Concurrent media streams experience: start one while stopping the other, as in voice over a scrolling map
  • 33. Favor downloading over streaming vs. ing g Downloa d Streamin Expect 2 to 8s delay when switching between LTE and 2G/3G. Streaming is also more expensive on battery.
  • 34. Avoid aggressive behaviour Aggressive App Other Apps * Aggressive behavior: continuously using network without consideration for others. * Results in tying up network resources and drains battery.
  • 35. Summary LTE represents a potential game changer; It creates opportunities for new killer apps. Accept the long term evolution and thrive. credit: KillDevil at Wikipedia
  • 36. Thank you! Slides/Video: Sponsored by: http://mrkn.co/f/442 Marko Gargenta, Marakana.com @MarkoGargenta (c) Marakana