The document outlines plans for a hip hop music magazine, including details about:
- The target audience which is primarily African American/British males aged 15-35 from lower-middle to working class backgrounds interested in hip hop music, sports, and material goods.
- A dark blue/navy color scheme with black backdrop to represent seriousness and elegance, appealing to the mature target audience.
- Potential magazine names like "Real Times" and "Daily Input" that connote relevance to hip hop issues.
- Main stories on how hip hop has changed over decades and an interview with an artist like Jay-Z on their views of changes in the genre.
- The front cover featuring a male model aged