This document discusses trends in the Magento ecommerce platform market in 2015 and threats facing Magento businesses. It notes that Magento's popularity has grown significantly since 2003, appearing in the top 10,000, 100,000 and 1,000,000 websites for ecommerce and enterprise sites. It also discusses consolidation in the Magento extension market and the rise of single product vendors. New threats mentioned include the growth of less specialized competitors and changes to European VAT policy for digital services.